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Brand Lift

April 28, 2011 9:40 PM

The Value Of Utilitarianism Marketing tagged “Brand Lift”

It's a cluttered world. It's an even more cluttered Marketing world. Brands still think it's all about the pomp and circumstance. It is... and it isn't. No one (especially me) is going to deny that a well-executed Superbowl ad gets... Read more

By Mitch Joel


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