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Brand Impression

January 14, 201511:07 PM

How To Think About Mobile Advertising tagged “Brand Impression”

Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. Many brands feel that it is all about the message being consistent across all platforms. Other brands believe that... Read more

By Mitch Joel


April 2, 201411:51 PM

Don't Blame Brands (Always) In A Time Of Crisis tagged “Brand Impression”

The tweet heard around the world. There was a disaster somewhere in the world. I think it was the tragic Boston Marathon bombings. I was in France at the time speaking at an event. I was crawling into an early... Read more

By Mitch Joel

February 6, 201411:43 PM

What Is The Point Of A Website In 2014? tagged “Brand Impression”

It's not all about what the mobile experience will be about. The one screen world. It's a concept often written about in these posts and it's an ideology that was created to force brands to start thinking about true customer-centricity... Read more

By Mitch Joel