Entries tagged with “

Brand Experience

”

October 5, 2011 3:28 PM

The End Of Change. The End Of Unusual. tagged “Brand Experience”

What if everything we see in our New Media world is not one of change? What if there is nothing unusual at all about what's going on in business today? Think about it this way: many Digital Marketing agencies are... Read more

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June 14, 201110:27 PM

QR Codes And The Great Lunchbag Letdown tagged “Brand Experience”

Mobile Marketing professionals are very excited about QR codes and their marketing prowess. I'm a little less excited. In theory, QR Codes sound awesome. Your consumer sees an advertisement that engages them, they whip out their mobile device, snap a... Read more

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January 7, 2010 4:55 PM

What A Website Will Be... And Never Be tagged “Brand Experience”

There are two schools of thought when it comes to marketing brands online and the presence they need. Build a website that houses everything - all of your text, images, audio and video - in one, centralized, location. Use the... Read more

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August 25, 2009 9:38 PM

An Expert With No Experience tagged “Brand Experience”

What constitutes an expert? One of the major conversations that still takes place online revolves around the question, "who is an expert?" Big business is looking for a reason to engage in these many online channels, they just don't want... Read more

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July 12, 2009 9:22 AM

Augmented Reality - A Marketer's Primer tagged “Brand Experience”

If you're looking to stay slightly ahead of the Digital Marketing curve and wondering if virtual worlds like Second Life are going to make a comeback, Augmented Reality could well be "what's next" and a huge skip past virtual worlds.... Read more

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December 25, 2007 9:42 AM

How The e-commerce Grinch Stole Christmas - A Holiday Season Marketing Disaster tagged “Brand Experience”

Imagine the advertising spend for Boxing Day. Imagine how much money is spent on everything from creative and mechanicals to media and ensuring that your online presence can support the specials and sales. In Canada, Boxing Day is the retail... Read more

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