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Brand Experience

July 23, 201411:11 PM

Facebook Proves Us All Wrong (And It's Not Just Facebook) tagged “Brand Experience”

All too often, we fall victim to a the market of one syndrome. I was on Facebook when somebody I know (and respect) said something akin to: "Nobody I know has ever click on a mobile banner ad." That's the... Read more

By Mitch Joel

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July 16, 201411:01 PM

Marketing Fails When You Shift Instead Of Elevate tagged “Brand Experience”

What are you really doing with your marketing dollars? Digital media advertising is now bigger than TV advertising. I didn't make that up. It's a fact. I'm sure there are some advertising executives who would disagree with the data. I'm... Read more

By Mitch Joel

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July 15, 201411:16 PM

The End Of The Dial Tone tagged “Brand Experience”

Things change quicker than most of us realize. If you speak to marketers about how they are doing in relation to consumers and their mobile usage, it will be a disappointing conversation. If you speak to consumers about how brands... Read more

By Mitch Joel

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July 3, 2014 8:03 AM

The World Is A Hyperlink tagged “Brand Experience”

That about sums up the role of marketing today. Last week Google held their Google I/O developers conference. There were many interesting (some might say fascinating) things that came out of that conference. What got my attention was the unified... Read more

By Mitch Joel

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June 25, 201411:37 PM

The Marketing Of Permission tagged “Brand Experience”

Have you ever tried to unsubscribe from an email newsletter? I don't know about you, but I handle multiple personal and business email addresses, and I sign up for a variety of emails (some are retail or business-based sales ones,... Read more

By Mitch Joel

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February 20, 2014 6:43 AM

The End Of Customer Service tagged “Brand Experience”

Now that everyone complains... nobody cares when there is a complaint. There was a time (not that long ago), when someone's complaint online would be rocketed to the executive office, changes were made and brands were being held accountable for... Read more

By Mitch Joel


December 10, 201311:51 PM

The Porous Web tagged “Brand Experience”

Are we close to the end of owned media? When we think of a solid marketing mix (from a promotional perspective), there is no doubt that brands need to now find balance in a world where paid media (buying ads)... Read more

By Mitch Joel


July 23, 201311:56 AM

Please Track Us tagged “Brand Experience”

Every brand you like online (Amazon, Facebook, Google and more) are monitoring your every move. Are you creeped out? They're monitoring you for many reasons. Some are doing it to better understand if what they're creating works, in terms of... Read more

By Mitch Joel


February 13, 2013 8:06 PM

The Mobile-Only Strategy Imperative tagged “Brand Experience”

How long will the personal computer - as we have known it to date-  be relevant? If you look at any data points surrounding mobile (and putting it in context on a global level), it seems like nobody is using... Read more

By Mitch Joel


January 31, 2013 9:48 PM

Do Shopping Centers Have A Future? tagged “Brand Experience”

Retail, consumerism and how we buy has changed in the past few years, like never before. If you speak to a brand that has retail as one of their primary transactional channels, they are nervous. How we buy has so... Read more

By Mitch Joel


January 31, 2013 4:25 PM

On Death And Dying Brands tagged “Brand Experience”

The new art of branding. How many painters do you know in your city or town? Not the kind with dropsheets and white overalls who will refresh your old basement bathroom with a splashy buckland blue over a long weekend,... Read more

By Mitch Joel


June 12, 201210:41 PM

To Thine Own Self Be True tagged “Brand Experience”

Who owns your brand? I don't mean this in a "does you consumer now control the brand?" kind of way. I mean it in a, "where do people go to connect with your brand?" kind of way. I was flipping... Read more

By Mitch Joel


April 2, 2012 3:51 PM

No Pictures Allowed tagged “Brand Experience”

I nearly got kicked out of a furniture store yesterday. Apparently, I broke a very strict rule of "no photography" while looking to make my purchases. Do you understand why this rule is in place? I'm going to guess that... Read more

By Mitch Joel


March 17, 2012 7:13 AM

The Early Days of Hashtag Marketing tagged “Brand Experience”

Tweet this, get that. It's disruption marketing at its finest. Companies are now using hashtag marketing strategies as a way to create attention by rewarding those who are willing to shill for them (more on that here: DigiDay - Has... Read more

By Mitch Joel


October 5, 2011 3:28 PM

The End Of Change. The End Of Unusual. tagged “Brand Experience”

What if everything we see in our New Media world is not one of change? What if there is nothing unusual at all about what's going on in business today? Think about it this way: many Digital Marketing agencies are... Read more

By Mitch Joel


June 14, 201110:27 PM

QR Codes And The Great Lunchbag Letdown tagged “Brand Experience”

Mobile Marketing professionals are very excited about QR codes and their marketing prowess. I'm a little less excited. In theory, QR Codes sound awesome. Your consumer sees an advertisement that engages them, they whip out their mobile device, snap a... Read more

By Mitch Joel


January 7, 2010 4:55 PM

What A Website Will Be... And Never Be tagged “Brand Experience”

There are two schools of thought when it comes to marketing brands online and the presence they need. Build a website that houses everything - all of your text, images, audio and video - in one, centralized, location. Use the... Read more

By Mitch Joel


August 25, 2009 9:38 PM

An Expert With No Experience tagged “Brand Experience”

What constitutes an expert? One of the major conversations that still takes place online revolves around the question, "who is an expert?" Big business is looking for a reason to engage in these many online channels, they just don't want... Read more

By Mitch Joel


July 12, 2009 9:22 AM

Augmented Reality - A Marketer's Primer tagged “Brand Experience”

If you're looking to stay slightly ahead of the Digital Marketing curve and wondering if virtual worlds like Second Life are going to make a comeback, Augmented Reality could well be "what's next" and a huge skip past virtual worlds.... Read more

By Mitch Joel


December 25, 2007 9:42 AM

How The e-commerce Grinch Stole Christmas - A Holiday Season Marketing Disaster tagged “Brand Experience”

Imagine the advertising spend for Boxing Day. Imagine how much money is spent on everything from creative and mechanicals to media and ensuring that your online presence can support the specials and sales. In Canada, Boxing Day is the retail... Read more

By Mitch Joel


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