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Brand Evangelist

March 18, 2014 8:38 AM

It's A Small (And Strange) World After All, Brands tagged “Brand Evangelist”

How much control does a company really have over their brand? Never has this question in business been asked more than in the past decade. Technology, the Internet and social media have been a virtual can of worms for brands... Read more

By Mitch Joel

Utilities:


April 10, 2013 2:58 PM

The Complexity Of Simplicity tagged “Brand Evangelist”

Nobody said it was easy. As the years wane on and you gather perspectives and insights from your business, your industry and your peers, what you quickly realize is this: nothing is easy... nothing is simple. Even quick scores (like... Read more

By Mitch Joel


February 21, 201311:11 AM

The Content Crash tagged “Brand Evangelist”

At what point do consumers push back, unfriend, unfollow, unplus and whatever else? This does not spell the end for social media, but there is a common thought in the digital universe that goes like this: create relevant content and... Read more

By Mitch Joel


August 17, 2012 5:34 PM

The Future Of Google tagged “Brand Evangelist”

Do you think that Google is a one trick pony? That it's all about search? They've got nothing beyond search? I don't (and I blogged about it back in 2009: Google's Next Step Is Not Search). I'm a massive fan... Read more

By Mitch Joel


July 3, 201210:49 PM

You Can't Pay Me To Do That tagged “Brand Evangelist”

At what price integrity? There was book on the future of advertising (or media... or something) that was being offered for free. I clicked the link, read the synopsis and thought to myself, "why not! I'll download it, find some... Read more

By Mitch Joel


May 8, 201210:24 AM

This Is Being Recorded... By You tagged “Brand Evangelist”

The art of self-tracking. It was one thing to know where I was going. It was a totally different experience to know how far I had been, how much further I needed to go, what my expected time of arrival... Read more

By Mitch Joel


October 25, 2011 8:50 AM

The Customer Is (Not) Always Right tagged “Brand Evangelist”

There's an ongoing business axiom that defines customer service: "the customer is always right." Publicly, this may be the proper posture. People like Tony Hsieh (CEO of Zappos and the author of the best-selling business book, Delivering Happiness) built his... Read more

By Mitch Joel


November 12, 2010 3:36 PM

The Big(ger) Marketing Shift tagged “Brand Evangelist”

If there are a few things that are certain in Marketing, it is that we are seeing a ton of new tactics enter the fray, we have more data on these new tactics than ever before, and it's fairly difficult... Read more

By Mitch Joel


September 21, 201010:07 PM

Big Talk. Small Acts tagged “Brand Evangelist”

If you're going to do anything in Marketing, is it more important to focus on "how many?" people you put your message in front of or "who?" you put your message in front of? You can see this as the... Read more

By Mitch Joel


June 10, 2010 2:17 PM

The iPhone Of The Future tagged “Brand Evangelist”

How many articles can one person read about another newer version of the Apple iPhone? Apple head honcho Steve Jobs launched the iPhone 4G this week in San Francisco at the Apple Worldwide Developers Conference. This is the fourth generation... Read more

By Mitch Joel


April 7, 201011:21 PM

Moving Marketing From Your Eyes To Your Hands tagged “Brand Evangelist”

I have a personal gripe with anyone who questions what Social Media can do for their business. We toss around the words "Social Media" as if it's like saying, "I need a 30-second spot." It's a mistake. We keep on... Read more

By Mitch Joel


March 13, 201012:57 PM

Bloggers As Evangelists tagged “Brand Evangelist”

You are going to be reading a lot of Blogs in the next little while where the Blogger is either being paid or given free product to shill some wares in their own personal space. That's one of the big... Read more

By Mitch Joel


October 22, 2009 6:24 AM

Sharing Corporate Tribal Knowledge tagged “Brand Evangelist”

Creating content is never easy. Whether we're talking text, images, audio or video, you have to have a passion for the industry you serve, and you have to also have a passion (or, at least, a knack) for creating some... Read more

By Mitch Joel


October 14, 200912:46 PM

Social Media And The Gentle Art Of Management tagged “Brand Evangelist”

If there is one question that circulates around boardrooms, organizations and enterprises, it is: how do we manage Social Media from a management perspective? Here are 6 ways for management to manage Social Media: Acceptance - Social Media is not... Read more

By Mitch Joel


May 23, 2009 4:51 PM

6 Steps Towards A New Economy tagged “Brand Evangelist”

As we move out of the recession, we need to be prepared for how business will adapt as companies, once again, start investing and growing their business. The new reality is that the new economy is going to look, feel... Read more

By Mitch Joel


April 10, 2009 9:15 PM

It's Not A Numbers Game (But It Is A Numbers Game) tagged “Brand Evangelist”

Having several thousand people following you on Twitter is not going to save your business. It's also going to be extremely hard to monetize that traffic. Also, by the time you are finally able to build any kind of substantial... Read more

By Mitch Joel


December 20, 200810:01 PM

Make Your Brand Personal tagged “Brand Evangelist”

There's a new gizmo called Mr. Tweet. If you're on Twitter and you follow Mr. Tweet, it will send you a list of recommendations for people who you should follow. Beyond being an interesting tool to meet more interesting people,... Read more

By Mitch Joel


October 31, 2008 9:55 PM

Marketing Needs To Shift From Trick To Treat tagged “Brand Evangelist”

Most people distrust Marketers. Most people feel that advertising's sole purpose is to trick them. If there's one thing that Marketers can change this Halloween, it should be to move Marketing from "trick" to "treat". Advertising has a bad reputation,... Read more

By Mitch Joel


September 16, 200811:50 PM

You Can't Buy Community tagged “Brand Evangelist”

It's not possible for your brand to sell anybody anything in an online social network. (unless all you're doing is buying online advertising). After spending the day with over three thousand people who are looking for ways to sell more... Read more

By Mitch Joel


August 6, 2008 4:37 PM

Yes, But Can You Seed The Blogs And Online Social Networks? tagged “Brand Evangelist”

I would say "no," but some might say otherwise. I'm not naive to the point of thinking that there are no "black hat" operators in the social media space who specialize in doing anything and everything they can to get... Read more

By Mitch Joel


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