Brand Evangelism

When you play in the Social Media sphere, a lot of people will refer to advertising as "interruption-based marketing". No one likes to be interrupted. It has been a huge week for the online advertising community. Everybody is scrambling to... Read more

By Mitch Joel

On May 28th, 2009, Google announced a new solution at their Google I/O Developer Conference in California called, Google Wave, and it's already causing some major ripples of discussion. Described by Google as "a new model for communication and collaboration... Read more

By Mitch Joel