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Entries tagged with “
Brand Engagement
”January 11, 2012 3:59 PM
What Is Your Marketing Trying To Do? tagged “Brand Engagement”
The quick answer is: sell more. We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. Sorry. We can... Read more
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February 26, 2011 6:58 AM
Read The Fine Print tagged “Brand Engagement”
Nobody reads the fine print. It's either too small, too jargon-y, too legalese or too confusing. Marketing (and the brands we serve) is not doing itself a favor by promoting any kind of special offer knowing full well that the... Read more
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February 5, 2011 3:01 PM
The Answer To A Dilution In Attention tagged “Brand Engagement”
How much content is too much content? I am often asked this question (and many like it). From, "how often should I Blog?", "how often should I tweet?" to "how long should a Podcast be?" and "how much time should... Read more
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April 28, 2009 6:36 AM
A New Way To Buy Advertising tagged “Brand Engagement”
What if everything we knew about buying and selling advertising was about to change? Charlene Li is the co-author of the groundbreaking best-selling business book, Groundswell, with Josh Bernoff. The former Forrester Research executive (she now runs her own consulting... Read more
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