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Brand Engagement

July 31, 201311:26 AM

What Publicis Omnicom Is Screaming At Our Industry tagged “Brand Engagement”

Digital is everything. That is the conversation that every marketing, advertising and communications agency needs to be having... today. The newsfeeds are filled with opinions, perspective and half-truths about the mega-merger of Omnicom and Publicis. Whether you're looking to their... Read more

By Mitch Joel


June 11, 2013 2:35 PM

The Pageview Industrial Complex tagged “Brand Engagement”

Eyeballs still matter. Ultimately, advertising has two objectives: Create awareness that something exists. Sell something. Do pageviews still matter? Whenever you pull up a piece of content, you are creating a pageview. The frustration that certain marketers have with pageviews... Read more

By Mitch Joel


December 7, 201210:24 AM

Great Marketing Is Utilitarian tagged “Brand Engagement”

The pleasures of shopping for food. In any supermarket chain, some things are easy to find. Apples. Milk. Bread. But if you're looking for flaxseeds? Coconut milk? Prunes? Who among us has not felt the stirrings of super-market rage as... Read more

By Mitch Joel


June 29, 2012 4:01 PM

What You Need To Know About Facebook, Content And Brands tagged “Brand Engagement”

It's all about the fleeting moment. For the longest time, there was a commonly held sentiment that the brands who create the best (and most relevant and most contextual) content will win. Creating content is not easy. It's especially not... Read more

By Mitch Joel


May 9, 201212:55 PM

Welcome To "Less Is More" Marketing tagged “Brand Engagement”

Maybe you should not be thinking of ways to create and publish more content. What do you really think consumers want: to have that much more engagement with your brand or to have an easier, simpler and faster experience? While... Read more

By Mitch Joel


February 18, 2012 7:45 AM

The Last Temptation Of Social Media tagged “Brand Engagement”

There's a growing lesson for big brands in Social Media. Unless you own the platform (like a Blog, Podcast or your own, personal, online social network), ensure that everything else is a channel for you to connect and not the... Read more

By Mitch Joel


January 11, 2012 3:59 PM

What Is Your Marketing Trying To Do? tagged “Brand Engagement”

The quick answer is: sell more. We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. Sorry. We can... Read more

By Mitch Joel


February 26, 2011 6:58 AM

Read The Fine Print tagged “Brand Engagement”

Nobody reads the fine print. It's either too small, too jargon-y, too legalese or too confusing. Marketing (and the brands we serve) is not doing itself a favor by promoting any kind of special offer knowing full well that the... Read more

By Mitch Joel


February 5, 2011 3:01 PM

The Answer To A Dilution In Attention tagged “Brand Engagement”

How much content is too much content? I am often asked this question (and many like it). From, "how often should I Blog?", "how often should I tweet?" to "how long should a Podcast be?" and "how much time should... Read more

By Mitch Joel


April 28, 2009 6:36 AM

A New Way To Buy Advertising tagged “Brand Engagement”

What if everything we knew about buying and selling advertising was about to change? Charlene Li is the co-author of the groundbreaking best-selling business book, Groundswell, with Josh Bernoff. The former Forrester Research executive (she now runs her own consulting... Read more

By Mitch Joel


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