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Brand Eco System

January 11, 2012 3:59 PM

What Is Your Marketing Trying To Do? tagged “Brand Eco System”

The quick answer is: sell more. We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. Sorry. We can... Read more

By Mitch Joel


January 5, 2012 2:17 PM

Scenes From The Frontlines tagged “Brand Eco System”

A post Christmas story that is worthy of your attention... I was in the market for luggage. Not the usual business travel, but a luggage set for the family. We decided that we were looking to invest to get something... Read more

By Mitch Joel


December 14, 2011 4:23 PM

Getting Over The Lazy tagged “Brand Eco System”

How will brands and agencies adapt? You wind up seeing/reading a lot of content online around this time year that speaks to the coming years and what brands and agencies should expect in terms of disruptions, predications, new channels and... Read more

By Mitch Joel


November 2, 2010 9:18 PM

The Little Big Things tagged “Brand Eco System”

How often do you really stop to think about the little stuff. It's all the little stuff... and how it adds up that counts most. When best-selling business book author, Tom Peters, announced that his book was going to be... Read more

By Mitch Joel


September 25, 2010 6:10 PM

Social Media Can Change The Corporate Culture tagged “Brand Eco System”

Most corporate cultures are what they are. Some have been around for decades. Others have had the same corporate culture for a century (or longer). Change is never easy, but change does happen. There's this old trucker saying that goes:... Read more

By Mitch Joel


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