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Brand Control

April 2, 201411:51 PM

Don't Blame Brands (Always) In A Time Of Crisis tagged “Brand Control”

The tweet heard around the world. There was a disaster somewhere in the world. I think it was the tragic Boston Marathon bombings. I was in France at the time speaking at an event. I was crawling into an early... Read more

By Mitch Joel


March 18, 2014 8:38 AM

It's A Small (And Strange) World After All, Brands tagged “Brand Control”

How much control does a company really have over their brand? Never has this question in business been asked more than in the past decade. Technology, the Internet and social media have been a virtual can of worms for brands... Read more

By Mitch Joel

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