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Brand Champion

October 25, 2011 8:50 AM

The Customer Is (Not) Always Right tagged “Brand Champion”

There's an ongoing business axiom that defines customer service: "the customer is always right." Publicly, this may be the proper posture. People like Tony Hsieh (CEO of Zappos and the author of the best-selling business book, Delivering Happiness) built his... Read more

By Mitch Joel


October 14, 2011 5:56 PM

What Kind Of Marketer Are You? tagged “Brand Champion”

Are you a marketing professional or an advertising professional? The majority of marketing professionals that I meet aren't really marketing professionals at all. The majority of them are advertising professionals. While it's easy to confuse the two, the systematic ghettoization... Read more

By Mitch Joel


October 5, 2011 3:28 PM

The End Of Change. The End Of Unusual. tagged “Brand Champion”

What if everything we see in our New Media world is not one of change? What if there is nothing unusual at all about what's going on in business today? Think about it this way: many Digital Marketing agencies are... Read more

By Mitch Joel


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