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Brand Building

January 22, 2011 6:17 PM

Social Media? Do It For The Free Advertising! tagged “Brand Building”

The past couple of months have been interesting. The conversations around the ROI in Social Media have increased. Understandably. On more than one occasion, I've been caught in the middle of a debate discussing the value of Social Media within... Read more

By Mitch Joel


May 3, 2010 6:59 PM

You Can't Be Half-Pregnant tagged “Brand Building”

When it comes to Social Media, Customer Service and Marketing, you have to do it right, and it has to be done as a fully committed core business value. Here's a true scenario (with the names protected to spare the... Read more

By Mitch Joel


February 8, 2010 8:18 PM

Marketers Miss The Mark With Twitter tagged “Brand Building”

How long has it been since we had a, "Twitter is dead" article? AdWeek published the article, The Tweet Hereafter, yesterday and it will probably make no sense to any Marketer who sees any of the Social Media platforms as... Read more

By Mitch Joel


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