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Brand Awareness

February 19, 2013 2:35 PM

The Future of Media Is Beyond The Screen tagged “Brand Awareness”

Advertising traditionally serves a traditional purpose. Television, radio, print, out-of-home, Internet and mobile devices all have components of advertising that acts, smells and feels the same. It either interrupts your content experience or wraps itself around it. You can look... Read more

By Mitch Joel


June 29, 2012 4:01 PM

What You Need To Know About Facebook, Content And Brands tagged “Brand Awareness”

It's all about the fleeting moment. For the longest time, there was a commonly held sentiment that the brands who create the best (and most relevant and most contextual) content will win. Creating content is not easy. It's especially not... Read more

By Mitch Joel


July 3, 2010 1:25 PM

Six Links Worthy Of Your Attention tagged “Brand Awareness”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Last week, I had lunch with Alistair Croll (BitCurrent, Rednod, GigaOM, Human 2.0, the author of Complete Web... Read more

By Mitch Joel


June 29, 200910:14 AM

Publisher's Weekly Offers Up The First Review Of Six Pixels Of Separation Book tagged “Brand Awareness”

Following is the first print review of my forthcoming book, Six Pixels of Separation, courtesy of Publisher's Weekly. The real "first" review was a video review done by Chris Brogan (over here: Don't Trust My Review of Six Pixels of... Read more

By Mitch Joel


August 18, 2008 7:16 AM

Because That's The Way It Has Always Been tagged “Brand Awareness”

Floating through my news feeds this morning, I noticed this item from Wired: Happy Birthday, Compact Disc. Now Go Away. Did you know that yesterday was the 26th birthday of the CD? "On this day in 1982, Sony and Philips... Read more

By Mitch Joel


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