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Brand Affinity

February 4, 201412:24 PM

Some Cheez-its, A Mountain Dew, A Snickers Bar... And A Kindle tagged “Brand Affinity”

It sounds like the set-up to a bad joke, but this is no laughing matter. As Amazon continues to grow, expand and diversify itself as one of the largest retailers and technology service providers in the world, attention is always... Read more

By Mitch Joel

Utilities:


January 11, 2012 3:59 PM

What Is Your Marketing Trying To Do? tagged “Brand Affinity”

The quick answer is: sell more. We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. Sorry. We can... Read more

By Mitch Joel


August 20, 200911:05 PM

On Being Rude tagged “Brand Affinity”

Customer service calls will always escalate when the individual who is representing the brand attempts to either control the conversation or treat the person complaining as if they are stupid. It's a huge Marketing faux-pas. It happens way more than... Read more

By Mitch Joel


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