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Brand Advertising

March 1, 2017 4:31 PM

Content Marketing As A Profit Center tagged “Brand Advertising”

Content marketing... be careful what you wish for. The water is getting very murky out in the marketing world, these days. There used to be a clear division (a church and state, if you will) between advertising and editorial content.... Read more

By Mitch Joel

Utilities:


December 27, 2016 2:49 PM

Display Advertising Is A Failed State tagged “Brand Advertising”

Display advertising has a huge problem. It's all going to come to head in 2017. There is only so long that this charade can go on. When someone says that the 30-second spot is dead or that television advertising (or... Read more

By Mitch Joel

Utilities:


November 23, 2011 7:35 PM

The Mobile Imperative tagged “Brand Advertising”

There's a sad truth about mobile, but I don't want to hear it. Smartphones are becoming more and more popular and the same can be said about the meteoric rise of the tablet (with the iPad as the clear leader),... Read more

By Mitch Joel


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