Entries tagged with “

Brand Strategy

”

September 17, 2009 4:53 AM

Digital Marketing Is The Clear Winner tagged “Brand Strategy”

That's not a statement, but rather fact if you believe the just-released, 2009 Media Survey Results & Analysis. According to the eMarketer news item, Media Dollars Shift to Digital in Downturn (published September 16th, 2009): "While a majority of respondents... Read more

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March 15, 2009 6:46 AM

Get Out Of Your Own Way tagged “Brand Strategy”

Here are some of the more common things you probably hear about New Media, Digital Marketing and Social Media: - I don't watch TV anymore... let alone watch the commercials. - I don't read the newspaper anymore. - I only... Read more

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February 7, 2009 8:51 PM

The Future Is Flying Cars tagged “Brand Strategy”

Where do you think the future of technology is headed? Whether it be speaking or here on the Blog, I am frequently asked about the future: where is social media going to go, what are the technologies we need to... Read more

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December 8, 2007 3:02 PM

Digital Marketing Agencies Should Not Adjust Campaigns For The Web But Lead The Brand Strategy tagged “Brand Strategy”

Normally, after reading a Blog posting title like that, the standard response is, "here Mitch goes again..." It turns out that I have nothing to do with that statement, because it comes from a recent Forrester Research study, according to... Read more

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