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Entries tagged with “
Brand Evangelist
”October 25, 2011 8:50 AM
The Customer Is (Not) Always Right tagged “Brand Evangelist”
There's an ongoing business axiom that defines customer service: "the customer is always right." Publicly, this may be the proper posture. People like Tony Hsieh (CEO of Zappos and the author of the best-selling business book, Delivering Happiness) built his... Read more
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November 12, 2010 3:36 PM
The Big(ger) Marketing Shift tagged “Brand Evangelist”
If there are a few things that are certain in Marketing, it is that we are seeing a ton of new tactics enter the fray, we have more data on these new tactics than ever before, and it's fairly difficult... Read more
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September 21, 201010:07 PM
Big Talk. Small Acts tagged “Brand Evangelist”
If you're going to do anything in Marketing, is it more important to focus on "how many?" people you put your message in front of or "who?" you put your message in front of? You can see this as the... Read more
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June 10, 2010 2:17 PM
The iPhone Of The Future tagged “Brand Evangelist”
How many articles can one person read about another newer version of the Apple iPhone? Apple head honcho Steve Jobs launched the iPhone 4G this week in San Francisco at the Apple Worldwide Developers Conference. This is the fourth generation... Read more
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April 7, 201011:21 PM
Moving Marketing From Your Eyes To Your Hands tagged “Brand Evangelist”
I have a personal gripe with anyone who questions what Social Media can do for their business. We toss around the words "Social Media" as if it's like saying, "I need a 30-second spot." It's a mistake. We keep on... Read more
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March 13, 201012:57 PM
Bloggers As Evangelists tagged “Brand Evangelist”
You are going to be reading a lot of Blogs in the next little while where the Blogger is either being paid or given free product to shill some wares in their own personal space. That's one of the big... Read more
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October 22, 2009 6:24 AM
Sharing Corporate Tribal Knowledge tagged “Brand Evangelist”
Creating content is never easy. Whether we're talking text, images, audio or video, you have to have a passion for the industry you serve, and you have to also have a passion (or, at least, a knack) for creating some... Read more
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October 14, 200912:46 PM
Social Media And The Gentle Art Of Management tagged “Brand Evangelist”
If there is one question that circulates around boardrooms, organizations and enterprises, it is: how do we manage Social Media from a management perspective? Here are 6 ways for management to manage Social Media: Acceptance - Social Media is not... Read more
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May 23, 2009 4:51 PM
6 Steps Towards A New Economy tagged “Brand Evangelist”
As we move out of the recession, we need to be prepared for how business will adapt as companies, once again, start investing and growing their business. The new reality is that the new economy is going to look, feel... Read more
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April 10, 2009 9:15 PM
It's Not A Numbers Game (But It Is A Numbers Game) tagged “Brand Evangelist”
Having several thousand people following you on Twitter is not going to save your business. It's also going to be extremely hard to monetize that traffic. Also, by the time you are finally able to build any kind of substantial... Read more
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December 20, 200810:01 PM
Make Your Brand Personal tagged “Brand Evangelist”
There's a new gizmo called Mr. Tweet. If you're on Twitter and you follow Mr. Tweet, it will send you a list of recommendations for people who you should follow. Beyond being an interesting tool to meet more interesting people,... Read more
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October 31, 2008 9:55 PM
Marketing Needs To Shift From Trick To Treat tagged “Brand Evangelist”
Most people distrust Marketers. Most people feel that advertising's sole purpose is to trick them. If there's one thing that Marketers can change this Halloween, it should be to move Marketing from "trick" to "treat". Advertising has a bad reputation,... Read more
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September 16, 200811:50 PM
You Can't Buy Community tagged “Brand Evangelist”
It's not possible for your brand to sell anybody anything in an online social network. (unless all you're doing is buying online advertising). After spending the day with over three thousand people who are looking for ways to sell more... Read more
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August 6, 2008 4:37 PM
Yes, But Can You Seed The Blogs And Online Social Networks? tagged “Brand Evangelist”
I would say "no," but some might say otherwise. I'm not naive to the point of thinking that there are no "black hat" operators in the social media space who specialize in doing anything and everything they can to get... Read more
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March 4, 200810:10 PM
Another Reason I Will Never Buy From (Or Into) Your Brand tagged “Brand Evangelist”
Negative rants about Marketing. Sometimes they just flow. I think we all know that we learn most (and quickest) from our mistakes. I was waiting for my flight in the lounge at the Ottawa airport this afternoon, and overheard someone... Read more
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