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Brand

October 26, 201411:23 AM

How To Speak So That People Want To Listen tagged “Brand”

Episode #433 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. How many people do you know that are able to get even one of their talks on to... Read more

By Mitch Joel

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October 26, 2014 8:28 AM

SPOS #433 - How To Speak So That People Will Listen With Julian Treasure tagged “Brand”

Welcome to episode #433 of Six Pixels Of Separation - The Twist Image Podcast. How many people do you know that are able to get even one of their talks on to the TED stage? My friend, Julian Treasure, has... Read more

By Mitch Joel

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October 24, 2014 7:56 PM

Where Does Amazing Work Come From? tagged “Brand”

Every brand wants amazing work. Every agency wants to create amazing work for the brands that they represent. It doesn't just happen. The cash register doesn't start ringing on its own. Having consumers talk about a brand is rarely something... Read more

By Mitch Joel

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October 22, 201411:30 PM

It's Not My Job Anymore tagged “Brand”

Do brands still need to be convinced about digital marketing? It's done. It's over. Digital marketing is an integral component of a proper marketing mix. In fact, I can selfishly argue that digital marketing is more important than most traditional... Read more

By Mitch Joel

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October 19, 2014 7:12 AM

First There Was UnMarketing Now There Is UnSelling tagged “Brand”

Episode #432 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Scott Stratten is back with a brand new book, UnSelling, that he co-authored with Alison Kramer. Over the... Read more

By Mitch Joel

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October 19, 2014 7:10 AM

SPOS #432 - UnSelling With Alison Kramer And Scott Stratten tagged “Brand”

Welcome to episode #432 of Six Pixels Of Separation - The Twist Image Podcast. Scott Stratten is back with a brand new book, UnSelling, that he co-authored with Alison Kramer. Over the past short while, Stratten has gone from trying... Read more

By Mitch Joel

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October 17, 2014 5:43 PM

Content Is Not King tagged “Brand”

It's a pretty bold statement, isn't it? Are we making the wrong assumptions about content? What works? What doesn't work? What makes something go viral? Do you think that BuzzFeed knows the answers to these questions, better than anyone else?... Read more

By Mitch Joel

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October 12, 2014 8:03 AM

Advertising Week With Joseph Jaffe tagged “Brand”

Episode #431 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #29.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the... Read more

By Mitch Joel

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October 12, 2014 7:44 AM

SPOS #431 - Jaffe And Joel #29 (Across The Sound 29.20) tagged “Brand”

Welcome to episode #431 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #29.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top marketing bloggers (Jaffe Juice) and podcasters (both... Read more

By Mitch Joel

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October 8, 201411:05 PM

The Five Business Books That Permanently Changed My Life tagged “Brand”

We buy a lot of books. Many of them don't get read. Sadly. I'm just as guilty as the next person of picking up the latest and greatest business book, with every intention of devouring every page. I fail at... Read more

By Mitch Joel

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October 7, 2014 9:31 PM

The True Omni-Channel Is Convergence tagged “Brand”

Convergence used to be a bad word. In the early days of the Internet, we tossed around the word "convergence" much in the same way that we toss around the words "social media" these days. It was this "be all.... Read more

By Mitch Joel

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October 5, 2014 8:09 AM

The End Of Absence With Michael Harris tagged “Brand”

Episode #430 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. "Every revolution in communication technology - from papyrus to the printing press to Twitter - is as much... Read more

By Mitch Joel

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October 5, 2014 8:01 AM

SPOS #430 - The End Of Absence With Michael Harris tagged “Brand”

Welcome to episode #430 of Six Pixels Of Separation - The Twist Image Podcast. "Every revolution in communication technology - from papyrus to the printing press to Twitter - is as much an opportunity to be drawn away from something... Read more

By Mitch Joel

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September 30, 201411:18 PM

The End Of Agile Marketing (Before It Begins) tagged “Brand”

Is the concept of Agile Marketing a failed state? A few weeks ago, I attended a private event for Chief Marketing Officers. There was a lot of conversation (buzz, excitement, peacocking) over how much smarter brands have become as technology... Read more

By Mitch Joel

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September 28, 2014 7:07 AM

The State Of Business, Brands And Marketing With Tom Peters tagged “Brand”

Episode #429 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I love Tom Peters. I've declared it before and it's true. So, this is a total fanboy moment... Read more

By Mitch Joel

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September 28, 2014 7:02 AM

SPOS #429 - The State Of Business Today With Tom Peters tagged “Brand”

Welcome to episode #429 of Six Pixels Of Separation - The Twist Image Podcast. I love Tom Peters. I've declared it before and it's true. So, this is a total fanboy moment for me. A couple of weeks ago, I... Read more

By Mitch Joel

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September 26, 2014 5:26 PM

Be Like Apple tagged “Brand”

Don't be like Apple. Apple is always the worst case study to demonstrate anything to any other business. Apple is always the best case study to demonstrate anything to any other business. You could say that Apple is an anomaly.... Read more

By Mitch Joel

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September 24, 201411:39 PM

Blogger Burnout tagged “Brand”

It's not just blogs. There's burnout at every social media turn. Maybe not on the consumption side, but on the creation/publishing side. A very long time ago, I wrote a post about the quality versus quantity of brands and posting... Read more

By Mitch Joel

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September 23, 201410:12 PM

Lies My Brand Told Me tagged “Brand”

I got my iPhone 6. How about you? To be honest, I was surprised that I got it. I've been a customer of my mobile wireless carrier since cellular service was first introduced. That means that I am both old... Read more

By Mitch Joel

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September 21, 2014 7:03 AM

Mistakes We Make At Work tagged “Brand”

Episode #428 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I was walking through a bookstore while awaiting a dinner meeting, and I came across a book titled,... Read more

By Mitch Joel

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