Search Results
Entries tagged with “

Brand

November 23, 2014 8:20 AM

SPOS #437 - The New Rules Of Sales And Service With David Meerman Scott tagged “Brand”

Welcome to episode #437 of Six Pixels Of Separation - The Twist Image Podcast. How many writers do you know that have written books about space, the Grateful Dead, viral marketing, social media, public relations and more? This is the life... Read more

By Mitch Joel

Utilities:


November 20, 201411:37 PM

Business Transformation. From Marketers To Makers. tagged “Brand”

Imagine.  Imagine if someone pulled you aside, and asked you to change everything about yourself. They wanted you to change how you look, how you act, how you think, how you connect with others, and more. Worse (or more importantly),... Read more

By Mitch Joel

Utilities:


November 19, 2014 8:37 AM

Comedians In Cars Getting Organic Reach tagged “Brand”

Jerry Seinfeld doesn't have a throttling problem. Facebook is making more changes to the newsfeed that look to cripple the organic reach of brands (more on that here: New York Times - Facebook Will Curtail Unpaid Ads by Brands). The... Read more

By Mitch Joel

Utilities:


November 18, 2014 8:24 AM

All Filler. No Killer. tagged “Brand”

Everyone wants a hit.  That was the general sentiment around the rehearsal spaces when I studied music in college. Some dreamed of that "hit" moment happening, once they received a letter accepting them into a symphony orchestra, others imagined that... Read more

By Mitch Joel

Utilities:


November 16, 201410:01 AM

Meditations On Social Media Marketing tagged “Brand”

Episode #436 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. How well do marketers truly perform when it comes to social media? It's a question that Jason Keath... Read more

By Mitch Joel

Utilities:


November 16, 2014 8:45 AM

SPOS #436 - Let's Get Social Fresh With Jason Keath tagged “Brand”

Welcome to episode #436 of Six Pixels Of Separation - The Twist Image Podcast. How well do marketers truly perform when it comes to social media? It's a question that Jason Keath not only speaks and consults about, but he... Read more

By Mitch Joel

Utilities:


November 11, 201411:16 PM

The Internet As A Utility tagged “Brand”

...And access for all.In a post-Edward Snowden Internet, it's hard to believe any politician who lays claim to the notion that we need the Internet to be treated as a public utility - much in the same way that we... Read more

By Mitch Joel

Utilities:


November 9, 2014 9:37 AM

The Happiness Of Pursuit tagged “Brand”

Episode #435 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Chris Guillebeau is a super-interesting human being. He is the author of The Art Of Non-Conformity - Set... Read more

By Mitch Joel

Utilities:


November 9, 2014 8:58 AM

SPOS #435 - The Happiness Of Pursuit With Chris Guillebeau tagged “Brand”

Welcome to episode #435 of Six Pixels Of Separation - The Twist Image Podcast. Chris Guillebeau is a super-interesting human being. He is the author of The Art Of Non-Conformity - Set Your Own Rules, Live The Life You Want And... Read more

By Mitch Joel

Utilities:


November 4, 201411:27 PM

How Your Brand Should Tell A Beautiful Story tagged “Brand”

Before you do anything, please watch this: It's almost perfect, isn't it? I don't even own that much clothing from Patagonia. But, after watching this twenty-plus minute video on YouTube, that will change. So, it's a video with only 300,000... Read more

By Mitch Joel

Utilities:


November 2, 2014 7:03 AM

Understanding Creative Non-Fiction tagged “Brand”

Episode #434 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Susan Orlean is one of the world's most respected writers in the genre of creative non-fiction. I have... Read more

By Mitch Joel

Utilities:


November 2, 2014 6:58 AM

SPOS #434 - Understanding Creative Non-Fiction With Susan Orlean tagged “Brand”

Welcome to episode #434 of Six Pixels Of Separation - The Twist Image Podcast. Susan Orlean is one of the world's most respected writers in the genre of creative non-fiction. I have long been a fan of her writing in... Read more

By Mitch Joel

Utilities:


October 26, 201411:23 AM

How To Speak So That People Want To Listen tagged “Brand”

Episode #433 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. How many people do you know that are able to get even one of their talks on to... Read more

By Mitch Joel

Utilities:


October 26, 2014 8:28 AM

SPOS #433 - How To Speak So That People Will Listen With Julian Treasure tagged “Brand”

Welcome to episode #433 of Six Pixels Of Separation - The Twist Image Podcast. How many people do you know that are able to get even one of their talks on to the TED stage? My friend, Julian Treasure, has... Read more

By Mitch Joel

Utilities:


October 24, 2014 7:56 PM

Where Does Amazing Work Come From? tagged “Brand”

Every brand wants amazing work. Every agency wants to create amazing work for the brands that they represent. It doesn't just happen. The cash register doesn't start ringing on its own. Having consumers talk about a brand is rarely something... Read more

By Mitch Joel

Utilities:


October 22, 201411:30 PM

It's Not My Job Anymore tagged “Brand”

Do brands still need to be convinced about digital marketing? It's done. It's over. Digital marketing is an integral component of a proper marketing mix. In fact, I can selfishly argue that digital marketing is more important than most traditional... Read more

By Mitch Joel

Utilities:


October 19, 2014 7:12 AM

First There Was UnMarketing Now There Is UnSelling tagged “Brand”

Episode #432 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Scott Stratten is back with a brand new book, UnSelling, that he co-authored with Alison Kramer. Over the... Read more

By Mitch Joel

Utilities:


October 19, 2014 7:10 AM

SPOS #432 - UnSelling With Alison Kramer And Scott Stratten tagged “Brand”

Welcome to episode #432 of Six Pixels Of Separation - The Twist Image Podcast. Scott Stratten is back with a brand new book, UnSelling, that he co-authored with Alison Kramer. Over the past short while, Stratten has gone from trying... Read more

By Mitch Joel

Utilities:


October 17, 2014 5:43 PM

Content Is Not King tagged “Brand”

It's a pretty bold statement, isn't it? Are we making the wrong assumptions about content? What works? What doesn't work? What makes something go viral? Do you think that BuzzFeed knows the answers to these questions, better than anyone else?... Read more

By Mitch Joel

Utilities:


October 12, 2014 8:03 AM

Advertising Week With Joseph Jaffe tagged “Brand”

Episode #431 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #29.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the... Read more

By Mitch Joel

Utilities: