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Brand

July 22, 2014 8:16 AM

Are Your Customers Frozen? Let It Go! tagged “Brand”

The competition is fierce out there. The battle for the consumer continues to intensify. Brands used to battle with their competitors for the direct relationship, but something new is happening. While I discuss it in much more detail in my... Read more

By Mitch Joel

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July 20, 2014 7:19 AM

Cognitive Economics And Consumer Choice tagged “Brand”

Episode #419 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Cherry Vanilla Dr. Pepper, zesty pickles, and extra chunky tomato sauce. None of these products would exist without... Read more

By Mitch Joel

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July 20, 2014 7:12 AM

SPOS #419 - Cognitive Economics With Howard Moskowitz And Stephen Rappaport tagged “Brand”

Welcome to episode #419 of Six Pixels Of Separation - The Twist Image Podcast. Cherry Vanilla Dr. Pepper, zesty pickles, and extra chunky tomato sauce. None of these products would exist without Dr. Howard Moskowitz. His work has been immortalized... Read more

By Mitch Joel

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July 15, 201411:16 PM

The End Of The Dial Tone tagged “Brand”

Things change quicker than most of us realize. If you speak to marketers about how they are doing in relation to consumers and their mobile usage, it will be a disappointing conversation. If you speak to consumers about how brands... Read more

By Mitch Joel

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July 14, 2014 3:04 PM

Falling Short Of Your Best tagged “Brand”

It sucks when you don't do your best. I am very tough on the work that I put out into the world. Maybe too tough. I was reflecting the other day on some new client pitches that have been lost...... Read more

By Mitch Joel

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July 13, 2014 7:18 AM

The Disruption Complex In Business Today tagged “Brand”

Episode #418 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Bob Knorpp may be best known for his stunningly fun podcast on the advertising business known as The... Read more

By Mitch Joel

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July 13, 2014 7:00 AM

SPOS #418 - The Disruption Machine With Bob Knorpp tagged “Brand”

Welcome to episode #418 of Six Pixels Of Separation - The Twist Image Podcast. Bob Knorpp may be best known for his stunningly fun podcast on the advertising business known as The Beancast, but he also has a deep passion... Read more

By Mitch Joel

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July 9, 201411:54 PM

The Chasm Between Knowing And Doing tagged “Brand”

We have terrible habits, don't we? I have so many issues. There are nights when I go to bed without flossing (I'm just too lazy). That's going to cause some extra scraping by the dental hygienist. I try to eat... Read more

By Mitch Joel

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July 6, 2014 8:20 AM

What Great Brands Do tagged “Brand”

Episode #417 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Do great brands all something in common? What makes one brand thrive, while others survive and others die?... Read more

By Mitch Joel

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July 6, 2014 8:18 AM

SPOS #417 - What Great Brands Do With Denise Lee Yohn tagged “Brand”

Welcome to episode #417 of Six Pixels Of Separation - The Twist Image Podcast. Do great brands all something in common? What makes one brand thrive, while others survive and others die? If you asked Denise Lee Yohn, the answer... Read more

By Mitch Joel

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July 2, 2014 8:09 AM

How To Make Everything You Say A Treasure To Your Audience tagged “Brand”

My first time attending the TED conference was a bit of a disaster. In fact, it's a miracle that I ever went back. I was not prepared for the experience and I didn't really know anybody who was attending. That... Read more

By Mitch Joel

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July 1, 2014 8:06 AM

Facebook On The Brain tagged “Brand”

Facebook is messing with your mind, people... what's wrong with you? (say that with an accent like an old dude from the sixties). There is this very real, very public outcry against Facebook (again). It's just another issue in a... Read more

By Mitch Joel

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June 29, 2014 6:46 AM

Creativity For Sale tagged “Brand”

Episode #416 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I had heard of Jason SurfrApp before, only that wasn't his name. The last time I had heard... Read more

By Mitch Joel

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June 29, 2014 6:28 AM

SPOS #416 - Creativity For Sale With Jason SurfrApp tagged “Brand”

Welcome to episode #416 of Six Pixels Of Separation - The Twist Image Podcast. I had heard of Jason SurfrApp before, only that wasn't his name. The last time I had heard of him, his name was Jason Headsetsdotcom (not... Read more

By Mitch Joel

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June 26, 201411:40 PM

Decide Now: Pageviews Or Real Depth tagged “Brand”

It's hard to get both. Pageviews, clicks, shares... that is the common currency of online marketing these days. Don't kid yourself. When brands talk about engaging consumers on social media, they're not really talking about any depth of engagement or... Read more

By Mitch Joel

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June 25, 201411:37 PM

The Marketing Of Permission tagged “Brand”

Have you ever tried to unsubscribe from an email newsletter? I don't know about you, but I handle multiple personal and business email addresses, and I sign up for a variety of emails (some are retail or business-based sales ones,... Read more

By Mitch Joel

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June 22, 2014 7:21 AM

Duct Tape Selling Brings Marketing, Sales And Customer Service Together tagged “Brand”

Episode #415 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It's hard to argue that marketing, sales and customer service could well fall into one, bigger, bucket within... Read more

By Mitch Joel

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June 22, 2014 7:18 AM

SPOS #415 - Duct Tape Selling With John Jantsch tagged “Brand”

Welcome to episode #415 of Six Pixels Of Separation - The Twist Image Podcast. It's hard to argue that marketing, sales and customer service could well fall into one, bigger, bucket within organizations in the coming years. If you don't... Read more

By Mitch Joel

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June 17, 201411:29 PM

We Have No Idea If Online Ads Work tagged “Brand”

Are you doing pure branding or are you trying to make something else happen? The real issue that threatens online advertising is not the data, the creative, the spend, the marketing mix, the Cannes Lion awards or anything else. The... Read more

By Mitch Joel

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June 15, 2014 7:09 AM

The Future Of Digital Marketing tagged “Brand”

Episode #414 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. What do you think the future of digital marketing holds? Mark W. Schaefer brought forward his own thoughts... Read more

By Mitch Joel

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