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Entries tagged with “
Brand
”May 22, 201210:27 AM
Building Loyalty Beyond Reason tagged “Brand”
It seemed like everything changed in business overnight. At one, unique moment in time, we shifted from a world where we dreamed about being able to collect data and information about our customers, to a world where personal computing was... Read more
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May 17, 2012 7:40 PM
Leaving Facebook tagged “Brand”
Should you pull all of your advertising dollars out of Facebook? On the eve of Facebook's historical initial public offering, automotive manufacturer, GM, made a big public stink about pulling ten million dollars of media spend out of Facebook because... Read more
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May 10, 2012 9:43 PM
This Blog Sucks (And You're Probably Not Reading This) tagged “Brand”
I don't mind that I'm becoming a dinosaur. I'm not going to lie and say that I was shocked to read the DigiDay article, Agencies Ditch Blogs, that they published on Monday. "With the rise of social media, businesses are... Read more
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May 8, 201210:24 AM
This Is Being Recorded... By You tagged “Brand”
The art of self-tracking. It was one thing to know where I was going. It was a totally different experience to know how far I had been, how much further I needed to go, what my expected time of arrival... Read more
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May 4, 201211:59 AM
Dear Tom Peters tagged “Brand”
Dear Tom, It has been a while since we last did an event together, but I was just thinking of you yesterday and I felt compelled to write you this note. I don't think I ever told you this,... Read more
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May 2, 2012 6:21 AM
The Old (Evolving) Rules tagged “Brand”
Are rules set and permanent? That's obviously not the case - especially when it comes to social media. I've recently been watching some of the discourse online and how many people struggle, because they feel that no one is giving... Read more
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April 25, 201210:39 PM
Two Things That Should Rock Your World tagged “Brand”
Well, is the Web dead? Of course, the Web isn't dead, but it is changing in ways that many of us have (sadly) been ignoring. As more and more brands still struggle with the browser-based Web (and this includes everything... Read more
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April 20, 2012 2:26 PM
Twitter Is Not Easier Than Blogging tagged “Brand”
Somebody had to say it. There was another "Blogging is dead" news item that crept out of USA Today today titled, More companies quit blogging, go with Facebook instead. Here's what the article is saying: "A survey released earlier this... Read more
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April 18, 2012 4:14 PM
Finding The Perfect Pitch tagged “Brand”
Pitching new business is never easy. I was deeply moved by the book, The Art Of The Pitch, by Peter Coughter (you can hear my conversation with Coughter over here: SPOS #296 - The Art Of The Pitch With Peter... Read more
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April 17, 2012 2:17 PM
Sharing Is Caring (And Selling) tagged “Brand”
What makes media a social media? There's a long-standing answer to this question. For some, it seems both obvious and clear as day. If you ask someone what social media is, they will inevitably say that it's all about the... Read more
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April 12, 2012 8:09 PM
The Drug Of Content tagged “Brand”
At what point will the proverbial levee break? Marketers are busy telling their clients to start producing content or suffer the wrath of becoming irrelevant. My hand is raised and my head is bowed down in shame. Content needs to... Read more
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April 8, 2012 7:11 AM
Is Nike A Technology Company? tagged “Brand”
Episode #300 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #21 of Across The Sound 2.0. Joseph Jaffe is widely regarded as one of... Read more
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April 8, 2012 7:06 AM
SPOS #300 - Jaffe And Joel #21 (Across The Sound 21.20) tagged “Brand”
Welcome to episode #300 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #21.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both... Read more
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April 5, 2012 8:02 AM
Watching Me Blog tagged “Brand”
Blogs are one of the most valuable marketing tools ever created. I believe that. I don't just say it. I mean it by walking the talk. I started blogging in September 2003, and since then I have written almost three... Read more
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April 2, 2012 3:51 PM
No Pictures Allowed tagged “Brand”
I nearly got kicked out of a furniture store yesterday. Apparently, I broke a very strict rule of "no photography" while looking to make my purchases. Do you understand why this rule is in place? I'm going to guess that... Read more
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March 17, 2012 7:13 AM
The Early Days of Hashtag Marketing tagged “Brand”
Tweet this, get that. It's disruption marketing at its finest. Companies are now using hashtag marketing strategies as a way to create attention by rewarding those who are willing to shill for them (more on that here: DigiDay - Has... Read more
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March 16, 2012 4:02 PM
10 New Books Worth Checking Out tagged “Brand”
There is a ton of great stuff that you should be reading. The first quarter of this year is coming to an end, and there has been a plethora (yes, big word!) of great books for you to read and... Read more
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March 13, 201210:57 AM
Rise Of The Indie Brand tagged “Brand”
The art of marketing is a fascinating beast. Last week, I had the pleasure of delivering the opening keynote address at The Art of Marketing in Toronto. With over 1500 business professionals in attendance, I shared the stage with people... Read more
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March 3, 2012 7:57 AM
Ads Worth Spreading tagged “Brand”
People hate advertising. How often have you heard that line? Do you believe it to be true? I don't (no shock there). I prefer to turn the phrase a little bit: people don't hate advertising... people hate bad advertising. It's... Read more
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February 22, 2012 9:32 PM
Fear And Loathing In Advertising tagged “Brand”
What a long, strange trip it's been. There are many who think that advertising as we have known it to date is going to rapidly change in our new media world. There are days when I feel this way (and... Read more
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