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Brand

January 25, 2015 9:37 AM

Real Brand Storytelling tagged “Brand”

Episode #446 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I have known Bryan Eisenberg forever. Back when I first started publishing music  magazines on the Internet (in... Read more

By Mitch Joel

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January 25, 2015 8:21 AM

SPOS #446 - Real Brand Storytelling With Bryan Eisenberg tagged “Brand”

Welcome to episode #446 of Six Pixels Of Separation - The Twist Image Podcast. I have known Bryan Eisenberg forever. Back when I first started publishing music  magazines on the Internet (in the mid-nineties), there were few people writing about... Read more

By Mitch Joel

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January 21, 2015 7:14 PM

Find Your Brand Expression tagged “Brand”

Marketing is a game of differentiation. Some might (fairly) argue that a brand's true "win" happens when they're so unique, that the marketing is baked right into the product and service. It's a high bar to set for most, especially... Read more

By Mitch Joel

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January 18, 2015 9:28 AM

The Internet Is The Answer tagged “Brand”

Episode #445 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Don Tapscott could well be an international treasure when it comes to the Internet and the digital economy.... Read more

By Mitch Joel

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January 18, 2015 8:00 AM

SPOS #445 - The Internet Is The Answer With Don Tapscott tagged “Brand”

Welcome to episode #445 of Six Pixels Of Separation - The Twist Image Podcast. Don Tapscott could well be an international treasure when it comes to the Internet and the digital economy. He recently published a majorly updated version of... Read more

By Mitch Joel

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January 14, 201511:07 PM

How To Think About Mobile Advertising tagged “Brand”

Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. Many brands feel that it is all about the message being consistent across all platforms. Other brands believe that... Read more

By Mitch Joel

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January 13, 201511:37 PM

Sometimes Data Is Just Data tagged “Brand”

So, how is all of that data working out for you? There have been two stories in the news that have truly captured my attention (and a lot of thought) over the past few weeks. The first one, is how... Read more

By Mitch Joel

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January 11, 2015 9:57 AM

The Internet Is Not The Answer tagged “Brand”

Episode #444 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. On Monday, January 26th, 2015 in Toronto, I will be taking part in a live public debate with... Read more

By Mitch Joel

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January 11, 2015 8:06 AM

SPOS #444 - The Internet Is Not The Answer With Andrew Keen tagged “Brand”

Welcome to episode #444 of Six Pixels Of Separation - The Twist Image Podcast. On Monday, January 26th, 2015 in Toronto, I will be taking part in a live public debate with Andrew Keen abut the value and merits of... Read more

By Mitch Joel

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January 7, 201511:03 PM

In A World Of Stuntvertising, Taylor Swift Schools Brands tagged “Brand”

Make them cry. When speaking to marketers about what kind of advertising works, the answer still remains the same: brands must leave a true impression. How is this done? You have to tug at the consumer's heart, by eliciting a... Read more

By Mitch Joel

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January 4, 2015 8:57 AM

Forget ROI. Focus On ROR (Return On Relationship). tagged “Brand”

Episode #443 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. A lot of people follow Ted Rubin. I'm not just talking about his 250,000-plus followers on Twitter. Over... Read more

By Mitch Joel

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January 4, 2015 8:00 AM

SPOS #443 - Return On Relationship With Ted Rubin tagged “Brand”

Welcome to episode #443 of Six Pixels Of Separation - The Twist Image Podcast. A lot of people follow Ted Rubin. I'm not just talking about his 250,000-plus followers on Twitter. Over the years, he has spent his fair share... Read more

By Mitch Joel

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January 2, 2015 8:18 PM

How You Can Create Great Things In 2015 tagged “Brand”

What is it about these businesses that are being acquired for billions of dollars, or the ones that are worth billions of dollars? Do they really have something that much greater than their competitors? Are they simply doing things better... Read more

By Mitch Joel

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December 31, 201411:49 PM

Do Brands Have Rights When Their Own Data Is Used Against Them? tagged “Brand”

This is an interesting one, isn't it? Here's the deal: A direct flight from New York to San Francisco is $1000 (as an example). However, if you want to fly from New York to San Diego during the same time,... Read more

By Mitch Joel

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December 30, 201411:47 PM

Facebook Doesn't Get Small Data Right (And You're Worried About Big Data?) tagged “Brand”

There was a lot of grumpy folks complaining about Facebook (again) lately. I can understand why some folks might be upset. Someone in their family passed away or a pet got lost this past year, and suddenly this image is... Read more

By Mitch Joel

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December 28, 201410:17 AM

The Value Of Building Zombie Loyalists For Your Brand tagged “Brand”

Episode #442 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Peter Shankman believes that, in the end, customer service is everything. While he is a veteran of the... Read more

By Mitch Joel

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December 28, 2014 7:14 AM

SPOS #442 - Great Service And Rabid Fans With Peter Shankman tagged “Brand”

Welcome to episode #442 of Six Pixels Of Separation - The Twist Image Podcast. Peter Shankman believes that, in the end, customer service is everything. While he is a veteran of the public relations space (we actually met when I... Read more

By Mitch Joel

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December 25, 201411:55 PM

Be Kind To Brands tagged “Brand”

My holiday wish: be kind to brands. I know what you're thinking. For some, it's a holy day. Should we not be saying that a better holiday wish might be: brands should be kinder to their customers? No. I would... Read more

By Mitch Joel

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December 23, 201410:27 PM

Content Marketing Is Dead (But There's Always This)... tagged “Brand”

Content Marketing is dead. Right? That didn't take long. I've been reading this notion of "too much content and not enough value" a lot lately. It usually starts with the premise that consumers simply can't keep up with the pace... Read more

By Mitch Joel

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December 21, 2014 8:30 AM

What Digital Marketing Might Look Like In 2015 tagged “Brand”

Episode #441 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. As the year comes to a close, many marketers are left wondering, what is on the horizon for... Read more

By Mitch Joel

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