Search Results
Entries tagged with “

Bp

July 12, 201211:49 AM

Grow Your Company Or Be Active On Social Media? tagged “Bp”

Should the CEO blog? It seems like a question rooted in 2008, but now that blogging could include things like tweeting, creating videos on YouTube, updating a Facebook profile or taking part in LinkedIn, it may well be high time... Read more

By Mitch Joel


February 21, 201212:52 PM

Consumers Control The Brand (And Other New Media Myths) tagged “Bp”

Marketers don't control their brand... the consumer does. It's been the battle cry of Social Media enthusiasts since The Cluetrain Manifesto was first published over a decade ago. If "markets are conversations," as The Cluetrain Manifesto says, then we can't... Read more

By Mitch Joel


January 30, 2011 3:04 PM

Get More Media Savvy tagged “Bp”

You have probably seen enough instances of immaturity in the Social Media channels to make you feel like this is nothing more than a digital kindergarten. Personally, I still believe this to be one of the major reasons why the... Read more

By Mitch Joel


October 4, 201011:46 PM

Making Customers Attack tagged “Bp”

If there's one thing brands hate, it's when customers attack using Social Media. There's no doubt that using Social Media and publishing your reasons for feeling wronged is not only commonplace, but something that usually gets results. While it may... Read more

By Mitch Joel


June 23, 201011:31 AM

Social Media Fairies And Pixie Dust tagged “Bp”

Hands up if you like big oil? Anyone... anyone... Bueller... Bueller...? Was it the explosion of an oil rig that set you off ? Was it the lost lives of the hard-working individuals on that rig that is upsetting you?... Read more

By Mitch Joel


1