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Entries tagged with “
Billboard
”June 17, 2010 3:23 PM
Broadcasting Works (Even In Social Media) tagged “Billboard”
It's the oldest argument in the Marketing and Advertising world: does advertising work? The answer is, obviously, yes. If it didn't, advertising agencies would not exist and brands would be spending many countless hours trying to figure out how to... Read more
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November 14, 2009 3:11 PM
The Trigger Finger tagged “Billboard”
If the way in which we use the Internet (and mobile) is so different from traditional media, the advertising is going to have to change. How many times have you found yourself sitting in front of the television, watching a... Read more
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September 22, 200910:24 PM
The Irresponsible Marketer tagged “Billboard”
When times are tough, what makes more sense: to market to those who are interested in what you're selling or to anyone and everyone in hopes of breaking through? You are never going to catch me arguing that there is... Read more
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September 19, 2009 2:53 PM
When Love Comes To Town - A Mass Media Love Story tagged “Billboard”
People say that Mass Media doesn't matter anymore. People say that Blogging and online social networks are the new reality. That may not be the case... Imagine a world without Mass Media (which is something that many "Social Media Experts"... Read more
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August 16, 2009 8:42 PM
Pushing Past The Marketing Noise tagged “Billboard”
When was the last time you walked down the strip in Las Vegas? Can you remember which ads you saw? Which billboards stood out in your mind? Does one hotel stand out or do they all sort of stand out... Read more
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