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Entries tagged with “
Big Idea
”March 15, 201311:06 AM
The Marketing Agency Of The Future tagged “Big Idea”
Is there a future for the advertising agency as we have known it to date? In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when... Read more
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February 7, 2013 9:20 PM
Where Digital Creative Is Different tagged “Big Idea”
It was an interesting question. Recently, a marketing professional with a major brand asked me this question: "typically, we brief the digital marketing team after we have a concept from our advertising agency, is that the wrong way to go... Read more
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September 7, 201011:52 PM
The Era Of Trepidation tagged “Big Idea”
How often do you think about the future of Marketing? It's an interesting question to think about. To ponder. To speculate. In the past, I've made note that I do not consider myself a Futurist (as some have called me),... Read more
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March 14, 2010 7:54 PM
Sharing, Stealing And Other Nefarious Acts tagged “Big Idea”
Let people steal your ideas. That was one of the thoughts I perpetrated (just a little bit) in my first business book, Six Pixels of Separation. The intent of that statement meant to say that if someone does steal your... Read more
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December 30, 2009 1:20 PM
Time To Think tagged “Big Idea”
Now is the time to slow down. To step away from the Twitter. To take a break from Blogging... or, maybe not. Where do ideas come from? Do they hit you in the shower? While on a long walk? How... Read more
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November 13, 200911:54 PM
Why Digital Agencies Aren't Ready To Lead (And Why Traditional Agencies Shouldn't Either) tagged “Big Idea”
One of the more dynamic online conversations about Digital Marketing over the past few weeks has been happening over at Advertising Age. The conversation started in the article titled, Why Digital Agencies Aren't Ready to Lead, by Ana Andjelic and... Read more
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January 21, 2009 5:15 PM
My Space Is Your Space To Sell Your Ideas (Not Your Products Or Services) tagged “Big Idea”
What do you want out of the comment section on a Blog? Someone's marvellous insights or someone telling you how they sell a product or service around the topic of the Blog posting? One of the main things that Marketers... Read more
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