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Big Data

March 22, 201611:25 PM

The Digital Economy's Privacy Problem tagged “Big Data”

What do these Internet-based businesses know about us? Digital channels are both inherently social (we can share, connect and create content) and personal (they offer us free email and messaging services, or the ability to purchase products that we may... Read more

By Mitch Joel

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February 25, 201611:09 PM

The Mobile Gap tagged “Big Data”

At what point, do we surrender to reality? In the past few months, way too many brands have been speaking out of both sides of their mouth. One side says this: Native apps are expensive and don't get enough downloads... Read more

By Mitch Joel

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December 17, 201511:50 PM

If This Is True, Brands Need To Rethink Everything tagged “Big Data”

What can't a brand measure in this day and age? Well, they can measure everything. With beacons and in-store technology they can - literally - know how many people are in a store, how they move through it, how many... Read more

By Mitch Joel

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November 5, 201511:26 PM

Being Against Programmatic tagged “Big Data”

For the record: don't be against programmatic. Programmatic is scary business for the marketing industry, but it's here and it deserves to be here. Human beings used to be great at helping brands strategize and plan where to spend their... Read more

By Mitch Joel

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September 3, 201511:02 PM

How The TV Industry Just Hurt Television Advertising tagged “Big Data”

What is the value of your personal data to an advertiser? Consumers are rightfully concerned about what is being done with their data, where it's going and how it's being used. It's a big business. It's a huge business. It's... Read more

By Mitch Joel

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January 13, 201511:37 PM

Sometimes Data Is Just Data tagged “Big Data”

So, how is all of that data working out for you? There have been two stories in the news that have truly captured my attention (and a lot of thought) over the past few weeks. The first one, is how... Read more

By Mitch Joel

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January 6, 201511:36 PM

The Upcoming Consumer (Looks Nothing Like The Consumer We Knew) tagged “Big Data”

The consumer is changing. This used to be a platitude. Correction. It's a marketing parlour trick to say that "the consumer has changed." It's a parlour trick, because the more professional marketers say this, the more latitude they may be... Read more

By Mitch Joel

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December 30, 201411:47 PM

Facebook Doesn't Get Small Data Right (And You're Worried About Big Data?) tagged “Big Data”

There was a lot of grumpy folks complaining about Facebook (again) lately. I can understand why some folks might be upset. Someone in their family passed away or a pet got lost this past year, and suddenly this image is... Read more

By Mitch Joel

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September 12, 2014 5:17 PM

History Predicted It... We're All Cyberpunks Now tagged “Big Data”

How much of you is technology... how much of you is human? No idea how this came across my radar, but - like you - I often find myself (late at night) deep down in the YouTube rabbit hole. There... Read more

By Mitch Joel

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September 11, 201411:34 PM

Native Advertising Is Everybody's Problem tagged “Big Data”

Have you jumped on board the native advertising train yet? There are few words more buzzworthy these days than "native advertising" (that's a lie... "big data" is probably worse). Yesterday morning, I moderated a panel discussion at Content Marketing World... Read more

By Mitch Joel

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June 10, 201411:19 PM

Taking Matters Into Your Own Hands... And The End Of Sucky Service tagged “Big Data”

Is it just me or does it bother you to no end when the wait staff doesn't write down your order in a restaurant? Let's flip that question: if you have even been on the service side of the restaurant... Read more

By Mitch Joel

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May 29, 201410:44 AM

Can Products And Services Be More Social Than Humans? tagged “Big Data”

Can technology make marketers suck less? One could argue that social media - for all of its wonders - has created a new breed of marketer. A hybrid. Ones that aren't solely focused on the creative in the ads, but... Read more

By Mitch Joel

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May 1, 201410:00 AM

Exciting News About Twist Image... And The Future tagged “Big Data”

When Twist Image first started in 2000, there was a vision. We wanted to create a marketing agency that was reflective of the modern times. Our desire was - and has always been - to work with big brands, solving... Read more

By Mitch Joel

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April 1, 201411:27 PM

The Speed Of Brands And Other Stuff tagged “Big Data”

What do you make of this whole high frequency trading scandal? Personally, I am not surprised. At every turn, we're seeing more and more businesses using speed (in almost unimaginable ways) to make more money. This past week, 60 Minutes... Read more

By Mitch Joel


March 29, 2014 9:39 AM

Six Links Worthy Of Your Attention #197 tagged “Big Data”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel


January 21, 201412:54 PM

What's Bigger Than Big Data? tagged “Big Data”

How's your big data business strategy coming along? I jokingly tell colleagues in the marketing world, that you can't throw a professional marketer down a flight of stairs these days without the words "big data" tumbling out of their pockets.... Read more

By Mitch Joel

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November 14, 201310:34 PM

Reboot Your Business: How To Ride The 5 Disruption Waves That Will Sink Your Competition tagged “Big Data”

That's some title, isn't it? On Tuesday, November 26th (at 3 pm eastern), Danny Iny from Firepole Marketing is going to be hosting a webinar that will dive deep into the core concepts of my latest book, CTRL ALT Delete,... Read more

By Mitch Joel


November 2, 2013 9:04 AM

Six Links Worthy Of Your Attention #176 tagged “Big Data”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel


September 25, 201311:20 PM

What Keeps The Chief Marketing Officer Awake At Night? - Part 2 tagged “Big Data”

The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange default position that most businesspeople (mostly marketers) take when they don't understand why something is happening in the business world.... Read more

By Mitch Joel


September 9, 2013 6:08 PM

What Keeps The Chief Marketing Officer Awake At Night? - Part 1 tagged “Big Data”

There is no doubt that the current role of the Chief Marketing Officer is fundamentally changing. What was once considered to be one of the most interesting and creative positions within the corporate environment, has now become one of the... Read more

By Mitch Joel


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