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Behavioural Targeting

November 14, 2009 3:11 PM

The Trigger Finger tagged “Behavioural Targeting”

If the way in which we use the Internet (and mobile) is so different from traditional media, the advertising is going to have to change. How many times have you found yourself sitting in front of the television, watching a... Read more

By Mitch Joel


July 30, 2009 6:24 AM

The Lesser Of Two Evils When It Comes To Digital Marketing tagged “Behavioural Targeting”

In a recent keynote address I gave, a discussion came up surrounding Facebook, privacy, and the general public's best interests. It's a story that has been covered in the news in recent months, but the truth is that this story... Read more

By Mitch Joel


September 10, 2008 9:36 PM

Banner Advertising... On Death And Dying tagged “Behavioural Targeting”

Do you know anyone who clicks on banner ads? Somebody must be. Media companies are still praying that banner ads will save their print business. Online ad networks keep popping up offering advertisers a multitude of Websites willing to run... Read more

By Mitch Joel


September 9, 200811:53 PM

The Ultimate Digital Marketing Course tagged “Behavioural Targeting”

The problem with Digital Marketing is that it can't be taught at the university level. Between trying to find educators who are well-informed in this space and getting a proper text book vetted and approved, we're probably a long ways... Read more

By Mitch Joel


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