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Behavioural Targeting

April 22, 2015 9:30 PM

Digital Advertising Is The New Mass Media tagged “Behavioural Targeting”

That was a tough title to write. I was there in the beginning of online advertising. The very early days. The days when banner ads had to be hard-coded on to a website. The days when targeted banners were often... Read more

By Mitch Joel

Utilities:


April 13, 2015 8:55 AM

LinkedIn Is Still Underrated tagged “Behavioural Targeting”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

Utilities:


November 14, 2009 3:11 PM

The Trigger Finger tagged “Behavioural Targeting”

If the way in which we use the Internet (and mobile) is so different from traditional media, the advertising is going to have to change. How many times have you found yourself sitting in front of the television, watching a... Read more

By Mitch Joel


July 30, 2009 6:24 AM

The Lesser Of Two Evils When It Comes To Digital Marketing tagged “Behavioural Targeting”

In a recent keynote address I gave, a discussion came up surrounding Facebook, privacy, and the general public's best interests. It's a story that has been covered in the news in recent months, but the truth is that this story... Read more

By Mitch Joel


September 10, 2008 9:36 PM

Banner Advertising... On Death And Dying tagged “Behavioural Targeting”

Do you know anyone who clicks on banner ads? Somebody must be. Media companies are still praying that banner ads will save their print business. Online ad networks keep popping up offering advertisers a multitude of Websites willing to run... Read more

By Mitch Joel


September 9, 200811:53 PM

The Ultimate Digital Marketing Course tagged “Behavioural Targeting”

The problem with Digital Marketing is that it can't be taught at the university level. Between trying to find educators who are well-informed in this space and getting a proper text book vetted and approved, we're probably a long ways... Read more

By Mitch Joel


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