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Behavioral Targeting

October 25, 2013 7:47 AM

The Price Of Personalization tagged “Behavioral Targeting”

What kind of advertising do you want? It's a serious question. It's a question that most consumers don't ask themselves, but they should. I was invited to speak at Vogue magazine's leadership conference in New York City the other... Read more

By Mitch Joel


April 15, 201312:28 PM

The Problem With Allowing Consumers To Opt Out tagged “Behavioral Targeting”

You have a right to opt out of anything and everything. As a marketing professional, there is nothing I hate more than receiving any form of communication (email, Web experience, social media, mobile, whatever) and not see an obvious place... Read more

By Mitch Joel


August 16, 2012 7:41 PM

The Power Of Direct Relationships tagged “Behavioral Targeting”

The one with the direct relationship wins. As a customer, who would you prefer to share your personal information with in exchange for a discount or some value-add from a brand? Is it directly with the brand or with an... Read more

By Mitch Joel


March 7, 2012 9:51 PM

The Do Not Track Button tagged “Behavioral Targeting”

What kind of experience do you want? Marketers have abused the anonymity of IP addresses for too long and now consumers (and journalists) are fighting back... and they're fighting mad. Everything you say and do online can and is being... Read more

By Mitch Joel


July 12, 2011 8:36 AM

The Case For Myspace tagged “Behavioral Targeting”

In the end, the buying and selling of Myspace will be a positive business move for News Corp. I realize how silly that may sound to investment bankers and venture capitalists, but it's true. In June 2006, Myspace became the... Read more

By Mitch Joel


June 7, 200811:53 PM

Why Behavioral Targeting May Not Be The Future Of Online Advertising tagged “Behavioral Targeting”

Did you know that there are many American and British ISPs (Internet Service Providers) who are collecting keyword information along with the Websites you have been visiting in an effort to understand your online experience and target better (and more... Read more

By Mitch Joel


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