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Behavioral Economics

December 25, 2013 1:02 PM

Why We Fail At The Things We Want To Accomplish (And What To Do About That) tagged “Behavioral Economics”

I caught myself giggling in the car yesterday morning. I was on my way to work and listening to Howard Stern on satellite radio (it's one of my daily rituals). Stern was doing a "Best Of 2013" that featured some... Read more

By Mitch Joel

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October 31, 201310:02 PM

20 Best Marketing Books Of All Time tagged “Behavioral Economics”

What are the best marketing books of all time? It's a question that I get asked, multiple times per week via email. It seems like people just coming out of school or professionals looking to up their game want to... Read more

By Mitch Joel


June 22, 2013 7:00 AM

How Does Influence Work? tagged “Behavioral Economics”

How much control do you really think that you have over your decisions? In fact, it's actually pretty scary once you start listening to Adam Alter. Alter is an assistant professor of marketing and psychology at NYU's Stern School of... Read more

By Mitch Joel

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May 10, 2013 8:55 PM

If Someone Is Watching, You Will Pedal Faster tagged “Behavioral Economics”

We are creatures of evolution. No matter how hard we try to deny it. Marketing is about understanding the human condition. And, while we have changed so dramatically as people, there are certain evolutionary things that stick with us. When... Read more

By Mitch Joel

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September 2, 2010 6:14 AM

10 Best Books For Back To School Business Reading tagged “Behavioral Economics”

It's back-to-school week... what are you planning on learning this year? The other morning, I watched the pitter-patter of feet drag their way back to school. The brand-new schoolbags scratched by the pavement, the half-tied shoelaces, and the general sluggish... Read more

By Mitch Joel


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