Entries tagged with “

Bazaarvoice

”

June 6, 201110:49 PM

The Ever-Evolving Consumer Evolves (Again) tagged “Bazaarvoice”

Does Marketing and Communications change fast enough to keep pace with consumers? It's becoming more difficult and brands are falling behind (in short, no... Marketing is not keeping pace). We need to face one cold, hard truth (and then figure... Read more

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January 30, 2011 6:33 AM

What A CMO Wants. What A CMO Needs. tagged “Bazaarvoice”

What a CMO wants and what a CMO needs may not be what a CMO can get (just yet). Being a Chief Marketing Officer is no easy gig. Recent studies in North America have found that a CMO lasts between... Read more

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November 12, 2010 3:36 PM

The Big(ger) Marketing Shift tagged “Bazaarvoice”

If there are a few things that are certain in Marketing, it is that we are seeing a ton of new tactics enter the fray, we have more data on these new tactics than ever before, and it's fairly difficult... Read more

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April 29, 2010 7:10 PM

The New Face Of Facebook tagged “Bazaarvoice”

Put away your preconceived notions of what Facebook is all about. For a long while, the consensus was that Facebook was the place where high school and university students go online to hangout, hook up, post drunken photos of themselves... Read more

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April 21, 2010 7:41 PM

What Makes A Brand Social? tagged “Bazaarvoice”

In following many of the higher ranked, populated and community-focused Blogs about Marketing, you will spot an interesting trend... Many Bloggers (and their community members) feel that brands are not very "social" unless they are a part of the "conversation."... Read more

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September 23, 2009 4:05 PM

Customer Reviews Matter More Than You Think tagged “Bazaarvoice”

There is no doubt that allowing customer reviews on any website creates more sales. But, there's something else that is happening too... Like you, I'm a huge fan of consumer reviews (or customer reviews or peer reviews - depending on... Read more

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October 3, 2008 3:20 PM

When Customers Attack, They're Not Doing It Online tagged “Bazaarvoice”

Only 7% of customers who had a problem while conducting an online transaction shared their experience on a Blog or online social network. Admit it, you thought it would be higher. According to a study conducted by Harris Interactive for... Read more

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September 24, 2008 5:08 AM

Selling 2.0 - Let The Customer Do The Communicating tagged “Bazaarvoice”

What does it really take to sell something online? Think about this for two seconds: You go to your favourite e-commerce site that sells books to check out the latest marketing book. You're about to buy it, but before you... Read more

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April 21, 200811:58 PM

Social Media Is Not For You tagged “Bazaarvoice”

Have you ever received extremely candid feedback? You know, the type of insights and comments you would never normally see/hear? I don't know if the general public knows this, but people who are asked to speak at an event are... Read more

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April 13, 2008 7:57 AM

SPOS #99 - What You Never Knew About Consumers Online tagged “Bazaarvoice”

Welcome to episode #99 of Six Pixels Of Separation - The Twist Image Podcast. My conversation with Brett Hurt from Bazaarvoice could well provide some of the most fascinating insights into Consumers, and how they buy online that I have... Read more

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