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Banner Advertising

July 23, 201411:11 PM

Facebook Proves Us All Wrong (And It's Not Just Facebook) tagged “Banner Advertising”

All too often, we fall victim to a the market of one syndrome. I was on Facebook when somebody I know (and respect) said something akin to: "Nobody I know has ever click on a mobile banner ad." That's the... Read more

By Mitch Joel

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July 10, 201411:26 PM

Digital Advertising Just Got Worse (If You Can Believe It) tagged “Banner Advertising”

It was the best of times. It was the worst of times. The year was 1994. There were only about thirty million people on the Internet then. Most of those people were accessing it via Internet Service Providers like CompuServe... Read more

By Mitch Joel

Utilities:


April 15, 201411:57 PM

Google's Third Wave Of Innovation tagged “Banner Advertising”

Is it normal that a search engine is buying up all of the robotics and drone companies? If you're in the marketing profession, you have to be scratching your head at the moves that Google has made over the past... Read more

By Mitch Joel

Utilities:


October 14, 201311:07 PM

Fake Traffic, Bots And Faker Websites tagged “Banner Advertising”

Fraud is everywhere. Wake up. When I was younger (in a pre-Internet world), there was a dirty little secret about newspapers and magazines. The publishers could tell you whatever they wanted about circulation, distribution or pass-along metrics, but it was... Read more

By Mitch Joel


September 19, 2013 7:59 AM

The End Of Privacy... The Beginning Of Personalization tagged “Banner Advertising”

Marketers are at a precarious crossroads (whether they know it or not). In my latest business book, CTRL ALT Delete, I lay out five movements that have fundamentally changed the brand forever (that most businesses are doing little - to... Read more

By Mitch Joel


June 11, 2013 2:35 PM

The Pageview Industrial Complex tagged “Banner Advertising”

Eyeballs still matter. Ultimately, advertising has two objectives: Create awareness that something exists. Sell something. Do pageviews still matter? Whenever you pull up a piece of content, you are creating a pageview. The frustration that certain marketers have with pageviews... Read more

By Mitch Joel


May 9, 201311:32 AM

Two Terms Marketers Need for Today's Media Landscape tagged “Banner Advertising”

We thought that the Internet would bring with it a whole wave of new media disruption. We were unprepared for just how massive the disruption has been. You needn't look any farther than this one staggering statistic to understand the... Read more

By Mitch Joel


May 6, 201311:55 PM

Pay Closer Attention To YouTube tagged “Banner Advertising”

It's not just about the views anymore. There are two strikingly new(ish) things happening on YouTube that could very well position it to be one of the most interesting developments in how television (and eve movie-like) content gets consumed and... Read more

By Mitch Joel


January 2, 2013 9:49 PM

The Elusive Digital Promise tagged “Banner Advertising”

Traditional media is getting it all wrong (again). On December 31st, 2012, MediaPost ran a news item titled, For Traditional Media, Digital Remains Elusive Promise, that looks at the conversion of traditional advertising dollars into digital ones. From the article:... Read more

By Mitch Joel


September 26, 2012 9:12 PM

Native Advertising And The Trouble It Will Cause tagged “Banner Advertising”

It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising. We used to have major challenges with delivering online advertising. We had limitations when it came to the pipe (the... Read more

By Mitch Joel


August 21, 201212:07 PM

The Trouble With Online Advertising tagged “Banner Advertising”

Is online advertising any good? Last week, DigiDay ran the news item titled, The Ad Contrarian's Reality Check. Bob Hoffman (CEO of Hoffman/Lewis) runs the blog, The Ad Contrarian, and leverages the platform as a place to debunk the over-exuberance... Read more

By Mitch Joel


May 17, 2012 7:40 PM

Leaving Facebook tagged “Banner Advertising”

Should you pull all of your advertising dollars out of Facebook? On the eve of Facebook's historical initial public offering, automotive manufacturer, GM, made a big public stink about pulling ten million dollars of media spend out of Facebook because... Read more

By Mitch Joel


April 28, 2012 9:13 AM

The Panic Over Pinterest tagged “Banner Advertising”

By the time you read this, Pinterest may be doomed. Did you detect the sarcasm in that statement? Two nights ago at Social Slam in Knoxville, Tennessee, I got asked if Pinterest is the hottest thing since... well, the last... Read more

By Mitch Joel


March 14, 201210:13 PM

Death To The Page View tagged “Banner Advertising”

Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? When banner ads first came on the Internet (we now call it "display advertising"), I remember thinking to myself, "is this the... Read more

By Mitch Joel


October 3, 2011 9:34 PM

Online Advertising's Greatest Trick tagged “Banner Advertising”

The greatest trick the Devil ever pulled was convincing the world he didn't exist. The greatest trick online advertising ever pulled was convincing the world that a direct response didn't exist. Do you remember when we called them "banner ads"?... Read more

By Mitch Joel


July 8, 2011 3:57 PM

The Truth About Display Advertising (And Why Consumers Hate It) tagged “Banner Advertising”

Call it banner advertising or call it display advertising, if you look at the data: consumers are just not that into it. In the past, I've waxed poetic about how display advertising as a marketing engine is failing online consumers... Read more

By Mitch Joel


June 9, 201111:12 PM

The Age Of Accountability tagged “Banner Advertising”

How well is your Marketing performing? It's amazing to think that in the mass media age, this was not an easy question to answer. Marketers would (for the most part) blow a budget on television, radio, print, out-of-home and promotion... Read more

By Mitch Joel


February 28, 201110:48 PM

The Future Of Display Advertising (It's Bigger Than You Think) tagged “Banner Advertising”

Banner advertising (or display advertising) has a bad rap with consumers, but it's a driving force in the advertising community. For every person that claims to hate display advertising and for the millions of ad-blocking software downloads that happen annually,... Read more

By Mitch Joel


February 17, 2011 4:34 PM

The Time Has Come For The Marketing Hacker tagged “Banner Advertising”

"Measure twice, cut once." It's a known practice in the carpentry and construction business. The idea is fairly simple: by measuring your raw materials twice before you cut it down and try to fix it into place, you are better... Read more

By Mitch Joel


October 20, 2010 9:26 PM

Looking Beyond The Banner Ad tagged “Banner Advertising”

Banner advertising never had a chance. And that's not a cynic of advertising talking, but rather someone who spent the bulk of the early Internet days selling banner advertising and cutting deals. Even during the heyday (before the dot com... Read more

By Mitch Joel


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