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Entries tagged with “
Banner Advertising
”June 11, 2013 2:35 PM
The Pageview Industrial Complex tagged “Banner Advertising”
Eyeballs still matter. Ultimately, advertising has two objectives: Create awareness that something exists. Sell something. Do pageviews still matter? Whenever you pull up a piece of content, you are creating a pageview. The frustration that certain marketers have with pageviews... Read more
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May 9, 201311:32 AM
Two Terms Marketers Need for Today's Media Landscape tagged “Banner Advertising”
We thought that the Internet would bring with it a whole wave of new media disruption. We were unprepared for just how massive the disruption has been. You needn't look any farther than this one staggering statistic to understand the... Read more
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May 6, 201311:55 PM
Pay Closer Attention To YouTube tagged “Banner Advertising”
It's not just about the views anymore. There are two strikingly new(ish) things happening on YouTube that could very well position it to be one of the most interesting developments in how television (and eve movie-like) content gets consumed and... Read more
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January 2, 2013 9:49 PM
The Elusive Digital Promise tagged “Banner Advertising”
Traditional media is getting it all wrong (again). On December 31st, 2012, MediaPost ran a news item titled, For Traditional Media, Digital Remains Elusive Promise, that looks at the conversion of traditional advertising dollars into digital ones. From the article:... Read more
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September 26, 2012 9:12 PM
Native Advertising And The Trouble It Will Cause tagged “Banner Advertising”
It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising. We used to have major challenges with delivering online advertising. We had limitations when it came to the pipe (the... Read more
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August 21, 201212:07 PM
The Trouble With Online Advertising tagged “Banner Advertising”
Is online advertising any good? Last week, DigiDay ran the news item titled, The Ad Contrarian's Reality Check. Bob Hoffman (CEO of Hoffman/Lewis) runs the blog, The Ad Contrarian, and leverages the platform as a place to debunk the over-exuberance... Read more
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May 17, 2012 7:40 PM
Leaving Facebook tagged “Banner Advertising”
Should you pull all of your advertising dollars out of Facebook? On the eve of Facebook's historical initial public offering, automotive manufacturer, GM, made a big public stink about pulling ten million dollars of media spend out of Facebook because... Read more
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April 28, 2012 9:13 AM
The Panic Over Pinterest tagged “Banner Advertising”
By the time you read this, Pinterest may be doomed. Did you detect the sarcasm in that statement? Two nights ago at Social Slam in Knoxville, Tennessee, I got asked if Pinterest is the hottest thing since... well, the last... Read more
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March 14, 201210:13 PM
Death To The Page View tagged “Banner Advertising”
Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? When banner ads first came on the Internet (we now call it "display advertising"), I remember thinking to myself, "is this the... Read more
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October 3, 2011 9:34 PM
Online Advertising's Greatest Trick tagged “Banner Advertising”
The greatest trick the Devil ever pulled was convincing the world he didn't exist. The greatest trick online advertising ever pulled was convincing the world that a direct response didn't exist. Do you remember when we called them "banner ads"?... Read more
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July 8, 2011 3:57 PM
The Truth About Display Advertising (And Why Consumers Hate It) tagged “Banner Advertising”
Call it banner advertising or call it display advertising, if you look at the data: consumers are just not that into it. In the past, I've waxed poetic about how display advertising as a marketing engine is failing online consumers... Read more
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June 9, 201111:12 PM
The Age Of Accountability tagged “Banner Advertising”
How well is your Marketing performing? It's amazing to think that in the mass media age, this was not an easy question to answer. Marketers would (for the most part) blow a budget on television, radio, print, out-of-home and promotion... Read more
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February 28, 201110:48 PM
The Future Of Display Advertising (It's Bigger Than You Think) tagged “Banner Advertising”
Banner advertising (or display advertising) has a bad rap with consumers, but it's a driving force in the advertising community. For every person that claims to hate display advertising and for the millions of ad-blocking software downloads that happen annually,... Read more
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February 17, 2011 4:34 PM
The Time Has Come For The Marketing Hacker tagged “Banner Advertising”
"Measure twice, cut once." It's a known practice in the carpentry and construction business. The idea is fairly simple: by measuring your raw materials twice before you cut it down and try to fix it into place, you are better... Read more
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October 20, 2010 9:26 PM
Looking Beyond The Banner Ad tagged “Banner Advertising”
Banner advertising never had a chance. And that's not a cynic of advertising talking, but rather someone who spent the bulk of the early Internet days selling banner advertising and cutting deals. Even during the heyday (before the dot com... Read more
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October 1, 201010:15 PM
The Web Has Failed Advertising tagged “Banner Advertising”
Think about this: the Web has failed advertising. Hasn't it? This was the question Marketing Magazine asked yesterday following an Advertising Week session titled, Digital Publishing in the Age of Engagement, that took place on Wednesday in New York City. The... Read more
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June 20, 2010 9:49 PM
Media Hacks Audio Podcast #31 Is Now Live tagged “Banner Advertising”
Episode #207 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #31 of Media Hacks. It's not about whether or not banner advertising works, it's... Read more
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June 20, 2010 9:21 PM
SPOS #207 - Media Hacks #31 tagged “Banner Advertising”
Welcome to episode #207 of Six Pixels Of Separation - The Twist Image Podcast. It's not about whether or not banner advertising works, it's about how we are designing the Internet. More often than not, publishers create pages that are... Read more
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May 18, 2010 4:39 PM
The Fuss About Facebook tagged “Banner Advertising”
You can't poke a person you hardly care about without reading a complaint about Facebook and their changing/evolving privacy issues. This is not a big deal and - on top of that - what did you expect? Facebook can (and... Read more
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November 14, 2009 3:11 PM
The Trigger Finger tagged “Banner Advertising”
If the way in which we use the Internet (and mobile) is so different from traditional media, the advertising is going to have to change. How many times have you found yourself sitting in front of the television, watching a... Read more
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