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April 22, 2015 9:30 PM

Digital Advertising Is The New Mass Media tagged “Banner Ads”

That was a tough title to write. I was there in the beginning of online advertising. The very early days. The days when banner ads had to be hard-coded on to a website. The days when targeted banners were often... Read more

By Mitch Joel


February 13, 201312:30 PM

We Need a Better Definition of "Native Advertising" tagged “Banner Ads”

What is "native advertising"? If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to... Read more

By Mitch Joel


September 14, 200910:11 PM

Google Takes Another Swipe At Newspapers And Magazines With Fast Flip tagged “Banner Ads”

Traditional print media companies got the Internet all wrong. It started off in the wrong place and it seems like there is little they can do to recuperate. To make matters better (or worse, depending on who you ask), Google... Read more

By Mitch Joel

January 22, 2009 9:55 PM

Where Influence Lives tagged “Banner Ads”

"TV still has the most influence on purchasing decisions in five major markets — even among Internet users — according to a study conducted in September and October 2008 by Deloitte." That is how the eMarketer news item, And the... Read more

By Mitch Joel

September 10, 2008 9:36 PM

Banner Advertising... On Death And Dying tagged “Banner Ads”

Do you know anyone who clicks on banner ads? Somebody must be. Media companies are still praying that banner ads will save their print business. Online ad networks keep popping up offering advertisers a multitude of Websites willing to run... Read more

By Mitch Joel

September 6, 2008 9:43 AM

Most Magazine And Newspaper Sites Are Tricking You (And Their Advertisers) tagged “Banner Ads”

Why do Websites for magazines and newspapers always make you click through multiple pages to read one article online? Do you know one person who likes having to click the "next" button multiple times to read one article online? Isn't... Read more

By Mitch Joel

June 7, 200811:53 PM

Why Behavioral Targeting May Not Be The Future Of Online Advertising tagged “Banner Ads”

Did you know that there are many American and British ISPs (Internet Service Providers) who are collecting keyword information along with the Websites you have been visiting in an effort to understand your online experience and target better (and more... Read more

By Mitch Joel

June 2, 200810:31 PM

RSS Advertising Yes - Podcast Advertising No tagged “Banner Ads”

"'RSS and podcasting have both gone a little bit silent,' he said. 'Podcasting is a bust, and RSS was lumped in. It's got a few unique challenges... but it has grown and become a part of revenue mix for publishers.'"... Read more

By Mitch Joel

February 8, 2008 8:33 PM

Online Social Networks And Advertising Don't Mix tagged “Banner Ads”

With all of the excitement surrounding online social networks like Facebook, MySpace and Bebo, a couple of chinks in the armour are already appearing. Most recently, Mark Zuckerberg appeared on 60 Minutes and said that advertising is the main revenue... Read more

By Mitch Joel