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July 10, 201411:26 PM

Digital Advertising Just Got Worse (If You Can Believe It) tagged “Banner Ad”

It was the best of times. It was the worst of times. The year was 1994. There were only about thirty million people on the Internet then. Most of those people were accessing it via Internet Service Providers like CompuServe... Read more

By Mitch Joel

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May 14, 201310:07 AM

Designing A Better Website tagged “Banner Ad”

It seems like online publishers are starting to think about the digital-first experience. In the past short while, we have started to see what could only be described as "true online publishing" taking on a new (and pretty) look and... Read more

By Mitch Joel


April 9, 2012 3:37 PM

The New Media Diet tagged “Banner Ad”

How much media can you switch through in an hour? For years, new media speakers would tell the story of their sixteen year old niece, who plops herself down in front the television after school, grabs her iPad with her... Read more

By Mitch Joel


March 7, 2012 9:51 PM

The Do Not Track Button tagged “Banner Ad”

What kind of experience do you want? Marketers have abused the anonymity of IP addresses for too long and now consumers (and journalists) are fighting back... and they're fighting mad. Everything you say and do online can and is being... Read more

By Mitch Joel


November 24, 201110:32 PM

Marketing Is About Extensions Not Adaptations tagged “Banner Ad”

When does Digital Marketing get interesting? There are two worlds when it comes to Digital Marketing: World #1 = Adaptation. This is when the client already has a brand campaign that is headed to market and is looking for a... Read more

By Mitch Joel


July 9, 2011 1:19 PM

Six Links Worthy Of Your Attention #55 tagged “Banner Ad”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel

Utilities:


February 28, 201110:48 PM

The Future Of Display Advertising (It's Bigger Than You Think) tagged “Banner Ad”

Banner advertising (or display advertising) has a bad rap with consumers, but it's a driving force in the advertising community. For every person that claims to hate display advertising and for the millions of ad-blocking software downloads that happen annually,... Read more

By Mitch Joel


December 3, 2010 2:33 PM

Online Advertising Sucks tagged “Banner Ad”

How often do you hear about a traditional mass media company shifting to a "digital first" strategy? Those companies may want to take a look at this... As mass media advertising continues to fragment and shift, the bigger concern is... Read more

By Mitch Joel


November 25, 2010 9:43 PM

Don't Suck tagged “Banner Ad”

Are you worried about bad customer reviews online? Don't suck. Social Media won't save you if your products and services are sub-par. Don't suck. If all you're doing on Twitter is responding to customer complaints... Don't suck. If no one... Read more

By Mitch Joel


July 3, 2010 1:25 PM

Six Links Worthy Of Your Attention tagged “Banner Ad”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Last week, I had lunch with Alistair Croll (BitCurrent, Rednod, GigaOM, Human 2.0, the author of Complete Web... Read more

By Mitch Joel


April 9, 201010:32 PM

The End Of Online Advertising Standards tagged “Banner Ad”

Do online advertising standards work? Is there a real point to them? The online and interactive advertising industry will have you believe that this is the only way to get both advertisers and publishers on the same page (so to... Read more

By Mitch Joel


January 21, 2010 9:20 PM

The Moment Of Truth tagged “Banner Ad”

Are people willing to pay for what you do? You can create great content. That content can generate all kinds of traffic and attention. That traffic and attention can bring lots of healthy conversations and comments. Over time, those conversations... Read more

By Mitch Joel


October 7, 2009 2:59 PM

No Clicks For You tagged “Banner Ad”

The early promise of online marketing was that everything is highly measurable... down to the clicks and transactions that follow the ads, but what happens when the clicks run dry? We're about to find out - exactly - what happens... Read more

By Mitch Joel


March 23, 2009 3:47 PM

Marketers Are Behind The Times tagged “Banner Ad”

As if watching the major label music companies implode and the pending mass destruction of the newspaper and publishing industry were not scary enough, it turns out that Marketers are not all that progressive when it comes to embracing the... Read more

By Mitch Joel


December 9, 200811:52 PM

Banner Advertising Is But One Small Component Of Digital Marketing tagged “Banner Ad”

When people talk about online advertising, they're really talking about banners ads (or display advertising). If media companies don't like the idea of trading analog dollars for digital pennies, why don't they focus on the entire Digital Marketing enchilada and... Read more

By Mitch Joel


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