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Entries tagged with “
Banner Advertising
”October 3, 2011 9:34 PM
Online Advertising's Greatest Trick tagged “Banner Advertising”
The greatest trick the Devil ever pulled was convincing the world he didn't exist. The greatest trick online advertising ever pulled was convincing the world that a direct response didn't exist. Do you remember when we called them "banner ads"?... Read more
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July 8, 2011 3:57 PM
The Truth About Display Advertising (And Why Consumers Hate It) tagged “Banner Advertising”
Call it banner advertising or call it display advertising, if you look at the data: consumers are just not that into it. In the past, I've waxed poetic about how display advertising as a marketing engine is failing online consumers... Read more
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June 9, 201111:12 PM
The Age Of Accountability tagged “Banner Advertising”
How well is your Marketing performing? It's amazing to think that in the mass media age, this was not an easy question to answer. Marketers would (for the most part) blow a budget on television, radio, print, out-of-home and promotion... Read more
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February 28, 201110:48 PM
The Future Of Display Advertising (It's Bigger Than You Think) tagged “Banner Advertising”
Banner advertising (or display advertising) has a bad rap with consumers, but it's a driving force in the advertising community. For every person that claims to hate display advertising and for the millions of ad-blocking software downloads that happen annually,... Read more
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February 17, 2011 4:34 PM
The Time Has Come For The Marketing Hacker tagged “Banner Advertising”
"Measure twice, cut once." It's a known practice in the carpentry and construction business. The idea is fairly simple: by measuring your raw materials twice before you cut it down and try to fix it into place, you are better... Read more
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October 20, 2010 9:26 PM
Looking Beyond The Banner Ad tagged “Banner Advertising”
Banner advertising never had a chance. And that's not a cynic of advertising talking, but rather someone who spent the bulk of the early Internet days selling banner advertising and cutting deals. Even during the heyday (before the dot com... Read more
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October 1, 201010:15 PM
The Web Has Failed Advertising tagged “Banner Advertising”
Think about this: the Web has failed advertising. Hasn't it? This was the question Marketing Magazine asked yesterday following an Advertising Week session titled, Digital Publishing in the Age of Engagement, that took place on Wednesday in New York City. The... Read more
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June 20, 2010 9:49 PM
Media Hacks Audio Podcast #31 Is Now Live tagged “Banner Advertising”
Episode #207 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #31 of Media Hacks. It's not about whether or not banner advertising works, it's... Read more
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June 20, 2010 9:21 PM
SPOS #207 - Media Hacks #31 tagged “Banner Advertising”
Welcome to episode #207 of Six Pixels Of Separation - The Twist Image Podcast. It's not about whether or not banner advertising works, it's about how we are designing the Internet. More often than not, publishers create pages that are... Read more
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May 18, 2010 4:39 PM
The Fuss About Facebook tagged “Banner Advertising”
You can't poke a person you hardly care about without reading a complaint about Facebook and their changing/evolving privacy issues. This is not a big deal and - on top of that - what did you expect? Facebook can (and... Read more
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November 14, 2009 3:11 PM
The Trigger Finger tagged “Banner Advertising”
If the way in which we use the Internet (and mobile) is so different from traditional media, the advertising is going to have to change. How many times have you found yourself sitting in front of the television, watching a... Read more
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June 9, 2009 9:23 PM
The New Game Changer - The Marketing Crisis tagged “Banner Advertising”
We talk about the economic crisis. We talk about the environmental crisis. Let's talk about the realities of the marketing crisis. There is no other way to kick off this special issue of Marketing magazine focused on the digital marketing... Read more
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May 16, 2009 6:41 AM
Display Advertising And Search Are Connected At The Hip tagged “Banner Advertising”
The habits of consumers who engage with online advertising is a moving target. Whether it's watching the shifts in display advertising or following the search engine marketing landscape, one thing is for certain: it's still early days. On May 12th,... Read more
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April 26, 2009 6:22 AM
SPOS #153 - Media Hacks #8 tagged “Banner Advertising”
Welcome to episode #153 of Six Pixels Of Separation - The Twist Image Podcast. As usual, this is confusing because it's also episode number eight of Media Hacks. This episode includes some very new news topics discussed in-depth. Lots of... Read more
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December 10, 2008 9:59 PM
On The Other Hand, Maybe Your Company Should Not Blog tagged “Banner Advertising”
"Only 16% of online consumers who read corporate blogs say they trust them." That was the main message in the just-released Forrester Research report, Time To Rethink Your Corporate Blogging Ideas (available for free with registration here), by Josh Bernoff... Read more
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December 8, 200810:12 PM
Hot Off The Presses: Less Is Not More tagged “Banner Advertising”
Publishing newspapers with fewer pages and moving from daily to less frequently is not going to save that industry. Record labels thinking that they're going to save themselves by releasing fewer CDs every year are kidding themselves as well. They... Read more
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September 10, 2008 9:36 PM
Banner Advertising... On Death And Dying tagged “Banner Advertising”
Do you know anyone who clicks on banner ads? Somebody must be. Media companies are still praying that banner ads will save their print business. Online ad networks keep popping up offering advertisers a multitude of Websites willing to run... Read more
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