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B2b

June 18, 201411:28 PM

Time For Digital Transformation tagged “B2b”

How much will marketing change in the next five years? It's hard for me to believe this, but it was about a year ago this week, that I was in New York City at the Google offices launching my second... Read more

By Mitch Joel

Utilities:


March 6, 201410:07 PM

Where Is The User Manual? tagged “B2b”

How does that coffee machine work? I'm not a big coffee drinker. Too much caffeine does not play well with my biology. I'm anxious enough. A heavy does of it, and I'm spinning like a top, I get a headache... Read more

By Mitch Joel

Utilities:


August 20, 201312:25 PM

Is Smart Marketing An Oxymoron? tagged “B2b”

We need to forget about the idea of mobile marketing and start focusing on smart marketing. In my second business book, CTRL ALT Delete, I lay out the case for the one screen world. It's not about three screens (TV,... Read more

By Mitch Joel


April 10, 2013 2:58 PM

The Complexity Of Simplicity tagged “B2b”

Nobody said it was easy. As the years wane on and you gather perspectives and insights from your business, your industry and your peers, what you quickly realize is this: nothing is easy... nothing is simple. Even quick scores (like... Read more

By Mitch Joel


May 3, 201210:13 PM

The Business (To Business) Of Social Media tagged “B2b”

"Why aren't there more case studies of business to business organizations using social media?" I get asked this question all of the time. The truth is that most people are not looking hard enough. Yes, we're all excited when a... Read more

By Mitch Joel


June 8, 201111:26 PM

Humility And Having Something To Say tagged “B2b”

You have a voice. Having a voice or an opinion or an idea is nothing new. What's new is your ability to publish that voice, opinion or idea in text, images, audio and video, instantly (and for free) for the... Read more

By Mitch Joel


September 15, 201011:54 PM

Is Social Media Right For Every Business? tagged “B2b”

A great man once said, "Do or do not; there is no try." Fine, it wasn't a great man, but when Yoda said that now-classic line in The Empire Strikes Back, many a geek (myself included) nodded our heads as... Read more

By Mitch Joel


December 12, 2009 1:31 PM

Alternative Ways For Businesses To Use Twitter tagged “B2b”

There are better (and more interesting) ways for companies to use Twitter than simply have a "conversation." Most people think of Twitter as either a great way to engage in conversations with individuals, or as a great way for a... Read more

By Mitch Joel


August 23, 2009 1:29 PM

Your Company Is A Media Company tagged “B2b”

One of the big ideas that comes out when we discuss Social Media is that any company can now publish content to the world. Most companies aren't set-up to be content producers. But, what we forget to really talk about... Read more

By Mitch Joel


July 7, 2009 5:07 PM

On Being Findable tagged “B2b”

If someone can't find you off of a simple search engine query, all is lost. It doesn't matter if you're representing a brand/company. It doesn't matter if it's just you. It doesn't matter if you're a start-up entrepreneur, and it... Read more

By Mitch Joel


June 13, 2009 9:48 PM

Inches Not Miles tagged “B2b”

For a business to grow, it used to be all about closing as many big deals as possible. Things are quickly changing. One change in a business used to be able to make a big impact, and it was one... Read more

By Mitch Joel


May 23, 2009 4:51 PM

6 Steps Towards A New Economy tagged “B2b”

As we move out of the recession, we need to be prepared for how business will adapt as companies, once again, start investing and growing their business. The new reality is that the new economy is going to look, feel... Read more

By Mitch Joel


April 26, 2009 9:27 PM

Fortune 500 List Demonstrates The Power Of Blogging tagged “B2b”

While companies are even quicker to flip the switch and hop on to Twitter, more and more companies are still just beginning to publish public-facing Blogs (while some haven't even thought about it yet). The following research illustrates that Blogging... Read more

By Mitch Joel


September 1, 2008 2:54 PM

What You Need To Know About Web Analytics Right Now (Yes, This Second) tagged “B2b”

Do you know what you need to measure online? Do you know why you need to measure it? Do you really know what your customers want to do? Are you really letting them accomplish their goals? Are you listening for... Read more

By Mitch Joel


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