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Avinash Kaushik

April 3, 201411:42 PM

Let's Stop Mixing Up Digital Advertising With Digital Marketing tagged “Avinash Kaushik”

I get into this fight all of the time. When people talk to me about advertising agencies - especially ones that claim to be "fully integrated" - what I (still) hear is: digital advertising. Make no mistake about it, advertising... Read more

By Mitch Joel

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March 27, 2014 5:09 PM

It's Gut Check Time For Marketing tagged “Avinash Kaushik”

How do you feel about the marketing dollars that are being spent at your organization? This is about much more than your marketing mix, and this is much more serious than how creative your advertising is looking these days. Quick... Read more

By Mitch Joel


November 30, 201312:34 PM

Six Links Worthy Of Your Attention #180 tagged “Avinash Kaushik”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel


October 31, 201310:02 PM

20 Best Marketing Books Of All Time tagged “Avinash Kaushik”

What are the best marketing books of all time? It's a question that I get asked, multiple times per week via email. It seems like people just coming out of school or professionals looking to up their game want to... Read more

By Mitch Joel


September 25, 201311:20 PM

What Keeps The Chief Marketing Officer Awake At Night? - Part 2 tagged “Avinash Kaushik”

The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange default position that most businesspeople (mostly marketers) take when they don't understand why something is happening in the business world.... Read more

By Mitch Joel


September 19, 2013 7:59 AM

The End Of Privacy... The Beginning Of Personalization tagged “Avinash Kaushik”

Marketers are at a precarious crossroads (whether they know it or not). In my latest business book, CTRL ALT Delete, I lay out five movements that have fundamentally changed the brand forever (that most businesses are doing little - to... Read more

By Mitch Joel


August 11, 2013 8:20 AM

When Fish Climb Trees And Other Stories With Avinash Kaushik tagged “Avinash Kaushik”

Episode #370 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I spent a few days in Silicon Valley this week. I was invited there to give the keynote... Read more

By Mitch Joel

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August 11, 2013 8:15 AM

SPOS #370 - When Fish Climb Trees And Other Stories With Avinash Kaushik tagged “Avinash Kaushik”

Welcome to episode #370 of Six Pixels Of Separation - The Twist Image Podcast. I spent a few days in Silicon Valley this week. I was invited there to give the keynote address for Haystack Digital Marketing's Digital Summit At... Read more

By Mitch Joel


July 3, 2013 2:02 PM

The Problem With Big Data (It's Not Me, It's You) tagged “Avinash Kaushik”

Big data. There, I said it. For the past little while, I have watched - in astonishment - the amount of times a senior marketing professional (both from the agency and brand side) have spouted off about the opportunity of... Read more

By Mitch Joel


June 27, 2013 8:56 AM

The Depressing State Of Social Media Marketing tagged “Avinash Kaushik”

How do you think brands are doing when it comes to social media marketing? My friend, Chris Brogan (co-author with Julien Smith of Trust Agents and The Impact Equation), laments the state of social media marketing in one of his... Read more

By Mitch Joel


April 18, 2013 9:19 AM

Die, Thought Leaders, Die, Die, Die... tagged “Avinash Kaushik”

So, what do you think of my thought leadership? Ugh. Really? When you speak or write in a forum that has audience and attention, the people who are giving you the platform have to sell you. In that, you have... Read more

By Mitch Joel


March 13, 201310:46 PM

Who Needs Big Data? tagged “Avinash Kaushik”

My, what big data you have! You really can't toss a marketing blogger without watching the term "big data" tumble out of their pockets these days. If there's something - anything - that gets marketers all excited, it's the notion... Read more

By Mitch Joel


December 6, 2012 7:13 PM

Do You Need A Degree In Digital Marketing And Social Media? tagged “Avinash Kaushik”

How important is a formal education for a career in marketing? I get asked this question a lot. Most people want to know where I studied all of this stuff and what type of certification I have. I am certifiable.... Read more

By Mitch Joel


October 28, 2012 7:16 PM

Digging Deep Into Facebook Marketing tagged “Avinash Kaushik”

Episode #329 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It's hard to believe that Avinash Kaushik didn't turn his blog post, Facebook Advertising / Marketing: Best Metrics,... Read more

By Mitch Joel

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October 28, 201210:40 AM

SPOS #329 - Avinash Kaushik Digs Deep Into Facebook Marketing tagged “Avinash Kaushik”

Welcome to episode #329 of Six Pixels Of Separation - The Twist Image Podcast. It's hard to believe that Avinash Kaushik didn't turn his blog post, Facebook Advertising / Marketing: Best Metrics, ROI, Business Value, into a book. He should... Read more

By Mitch Joel


September 8, 2012 9:01 PM

Let's Not Mess Up The Internet tagged “Avinash Kaushik”

Do you love Seth Godin? I first met Godin at an Internet event in New York City just prior to the launch of his book, Permission Marketing. This was the early days of the Internet. After reading Permission Marketing, I... Read more

By Mitch Joel


July 28, 2012 4:01 PM

Six Links Worthy Of Your Attention #110 tagged “Avinash Kaushik”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel

Utilities:


May 9, 201212:55 PM

Welcome To "Less Is More" Marketing tagged “Avinash Kaushik”

Maybe you should not be thinking of ways to create and publish more content. What do you really think consumers want: to have that much more engagement with your brand or to have an easier, simpler and faster experience? While... Read more

By Mitch Joel


April 5, 2012 8:02 AM

Watching Me Blog tagged “Avinash Kaushik”

Blogs are one of the most valuable marketing tools ever created. I believe that. I don't just say it. I mean it by walking the talk. I started blogging in September 2003, and since then I have written almost three... Read more

By Mitch Joel


April 4, 2012 8:37 AM

The Art Of Marketing Is Coming To Chicago tagged “Avinash Kaushik”

The Art of Marketing is coming to Chicago on April 24th, 2012. I'm very excited to announce that The Art of Marketing full-day leadership summit is happening in Chicago on April 24th, 2012 at The Chicago Theater. As you can... Read more

By Mitch Joel


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