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Authenticity

October 20, 2009 7:44 AM

Removing The Most Painful Question Potential Clients Always Ask tagged “Authenticity”

"I'd like you to come into our offices and help us understand why we still need a website." You can remove the word "website" and interchange it with practically anything from, Twitter and YouTube to Facebook or a mobile website.... Read more

By Mitch Joel


February 7, 2009 5:30 PM

Quality tagged “Authenticity”

You can game the system as much as you want. You can push, prod, provoke and even create a ton of linkbait to get attention. You can add as many people as you can on Twitter, Facebook, FriendFeed and more.... Read more

By Mitch Joel


August 6, 2008 4:37 PM

Yes, But Can You Seed The Blogs And Online Social Networks? tagged “Authenticity”

I would say "no," but some might say otherwise. I'm not naive to the point of thinking that there are no "black hat" operators in the social media space who specialize in doing anything and everything they can to get... Read more

By Mitch Joel


May 8, 200811:56 PM

At What Price Authenticity? tagged “Authenticity”

It seems simple enough. If you want to get beyond making connections in Social Media and Web 2.0 channels, you have to move towards truly engaging with Consumers (and, more importantly, empowering Consumers to connect to one another - all... Read more

By Mitch Joel


February 20, 2008 9:35 PM

Common Sense Is Not So Common... Especially When It Comes To Advertising tagged “Authenticity”

According to Wikiquote, the saying, "common sense is not so common" is attributed to the French Writer and Philosopher, François-Marie Arouet (also known as Voltaire). I find myself thinking about that quote a lot lately. I also catch myself picking... Read more

By Mitch Joel


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