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Authenticity

September 13, 2013 2:58 PM

A Simple (But Hard) Truth That Will Change Your Marketing Forever tagged “Authenticity”

It's about something more than authenticity. It is, somewhat, amazing that we live in a day and age when people talk about brands and authenticity like it is some kind of given. Just because brands have been forced to engage... Read more

By Mitch Joel


October 7, 2011 9:23 PM

The Integrity Of The System Is Up You tagged “Authenticity”

Write it only if you mean it. On Twitter, Sally Hogshead (one of my most favorite people!) asked, "How well do you need to know someone before endorsing them on LinkedIn?" My tweet back was: "I'd say well enough to... Read more

By Mitch Joel


May 2, 2011 9:23 PM

One More Important Thing About Presenting... tagged “Authenticity”

Being memorable is one thing. Being authentic is another. The other day, someone directed me to a public speaking coach who is said to be an "expert amongst experts." I watched their YouTube video demo reel with interest, but it... Read more

By Mitch Joel


April 27, 201110:23 PM

All Apologies tagged “Authenticity”

What else should I be? All apologies. Sony is going to have a very long haul over the next long while. The company has been under fire due to a data breach that affected 77 million accounts on their PlayStation... Read more

By Mitch Joel


August 5, 2010 7:13 AM

An Open (And Closed) Case For Business In A Digital World tagged “Authenticity”

Can a business culture be both open and closed? WikiLeaks scared everybody last week. How is it possible that one individual can become a whistleblower by uploading thousands of documents to a website that anyone can have access to, and... Read more

By Mitch Joel


April 18, 2010 1:45 PM

Unlike Advertising, Social Media Can't Save A Bad Brand, Product Or Service tagged “Authenticity”

Jumping into Social Media is one of the smartest things a brand should do. It could also be one of the worst moves if the brand is not prepared. All too often, I've heard gripes like, "we're on Facebook, but... Read more

By Mitch Joel


October 20, 2009 7:44 AM

Removing The Most Painful Question Potential Clients Always Ask tagged “Authenticity”

"I'd like you to come into our offices and help us understand why we still need a website." You can remove the word "website" and interchange it with practically anything from, Twitter and YouTube to Facebook or a mobile website.... Read more

By Mitch Joel


February 7, 2009 5:30 PM

Quality tagged “Authenticity”

You can game the system as much as you want. You can push, prod, provoke and even create a ton of linkbait to get attention. You can add as many people as you can on Twitter, Facebook, FriendFeed and more.... Read more

By Mitch Joel


August 6, 2008 4:37 PM

Yes, But Can You Seed The Blogs And Online Social Networks? tagged “Authenticity”

I would say "no," but some might say otherwise. I'm not naive to the point of thinking that there are no "black hat" operators in the social media space who specialize in doing anything and everything they can to get... Read more

By Mitch Joel


May 8, 200811:56 PM

At What Price Authenticity? tagged “Authenticity”

It seems simple enough. If you want to get beyond making connections in Social Media and Web 2.0 channels, you have to move towards truly engaging with Consumers (and, more importantly, empowering Consumers to connect to one another - all... Read more

By Mitch Joel


February 20, 2008 9:35 PM

Common Sense Is Not So Common... Especially When It Comes To Advertising tagged “Authenticity”

According to Wikiquote, the saying, "common sense is not so common" is attributed to the French Writer and Philosopher, François-Marie Arouet (also known as Voltaire). I find myself thinking about that quote a lot lately. I also catch myself picking... Read more

By Mitch Joel


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