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Authentic Marketing

June 30, 2010 2:00 PM

First Things First tagged “Authentic Marketing”

Strategy before tactics. "What are we doing on Blogs, Facebook and YouTube?" is the wrong question to ask (so don't let those boardroom discussions get too heated). The better question is: "why?" "Why should we be on Blogs, Facebook and... Read more

By Mitch Joel


April 7, 201011:21 PM

Moving Marketing From Your Eyes To Your Hands tagged “Authentic Marketing”

I have a personal gripe with anyone who questions what Social Media can do for their business. We toss around the words "Social Media" as if it's like saying, "I need a 30-second spot." It's a mistake. We keep on... Read more

By Mitch Joel


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