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Audience Engagement

September 2, 201111:54 AM

The Myth Of Reciprocity And The Social Life Of Brands tagged “Audience Engagement”

I follow you. You follow me. Right? No. Not really. If you dig deep into the dynamics of relationships, conversations and engagement on Twitter, you'll quickly discover two camps: Those who will follow back anybody and everybody. Those who only... Read more

By Mitch Joel


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