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Audience

March 30, 2014 2:30 PM

Why Every Brand Should Build An Audience tagged “Audience”

Episode #403 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. There are few people as passionate as Jeffrey Rohrs when it comes to brands and connecting with consumers.... Read more

By Mitch Joel

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March 30, 2014 8:24 AM

SPOS #403 - How To Build An Audience With Jeffrey Rohrs tagged “Audience”

Welcome to episode #403 of Six Pixels Of Separation - The Twist Image Podcast. There are few people as passionate as Jeffrey Rohrs when it comes to brands and connecting with consumers. It's gotten so hot and heavy for him,... Read more

By Mitch Joel

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October 10, 201311:38 PM

The Failing State Of Content Marketing tagged “Audience”

Simply put: there is too much content in too many places. While some may contend that the "cream always rises to the top," when it comes to great content, there is another worthy argument that goes like this: there is... Read more

By Mitch Joel


October 4, 2013 9:35 PM

How To Give A Great Presentation (Seriously) tagged “Audience”

You're doing it wrong. People hate it when someone says, "you're doing it wrong," but trust me... you're doing it wrong when it comes to how you prepare for a public speech. I'm sure this will upset many people, but... Read more

By Mitch Joel


August 30, 2013 9:25 PM

How Did You Do That? It's Magic! tagged “Audience”

You can blame The Ninja on this one. I call Christopher S. Penn, "The Ninja," for a myriad of reasons. He also happens to be one of the most practical and well-thought-out working professional marketers that I know (and I... Read more

By Mitch Joel


August 23, 2013 9:43 AM

Your Brand Is Tweeting Too Much tagged “Audience”

How much is too much Twitter, Facebook, YouTube, Pinterest for a brand? It's getting ugly out there. Brands and fellow agencies will often ask me the same question: how often should we be on _____________ (insert your favorite social media... Read more

By Mitch Joel


July 4, 201311:00 AM

A Real State Of Independence tagged “Audience”

It's easy to get caught up in the news. Whether you are celebrating the Fourth of July (and, if you are, Happy Fourth!) or following the news as it is unfolding in Egypt today, it can be somewhat easy to... Read more

By Mitch Joel


January 3, 201310:03 PM

Build A Platform tagged “Audience”

There is one true, defendable thing you can do to avoid unemployment. What do you think it is? Take a guess. A better education? Work for a secure company? Start your own business? Move to a more prosperous area? I... Read more

By Mitch Joel


October 6, 201212:30 PM

Communicating Without Words tagged “Audience”

"Words account for only 7% of all communication." That's one data point that has been kicking around forever. The translation is simple: your personal brand is screaming so loud that people can hardly hear a word that you are saying.... Read more

By Mitch Joel


July 20, 2012 2:40 PM

Brands Need To Think Like Artists tagged “Audience”

It's amazing how content finds you, isn't it? Brands feel the need to impress. They do this by trying to create something grand that people will like. If it clicks, if it works, they lather, rinse and repeat. There's a... Read more

By Mitch Joel


February 1, 201211:03 AM

When Traditional Media Fails To Understand New Media tagged “Audience”

Should you be paid to Blog? If you want to create a lightning rod of discourse in the online channels, just ask that question. If you want to make that lightning rod look like a mole hill, ask the same... Read more

By Mitch Joel


November 29, 2011 9:36 AM

Breaking All Of Twitter's Rules tagged “Audience”

Is there a sure-fire way to be successful using Twitter? Business books, Blog posts, magazine articles, tumblr feeds, newspaper articles, TV news segments and yes, even tweets, have been written about what it takes for both individuals and brands to... Read more

By Mitch Joel


September 9, 2011 8:44 PM

The Fleeting Value Of Content tagged “Audience”

Most content screams into an empty universe. It's nice to create content with the intent of reaching a broad and targeted audience, but it's becoming harder and harder to do this. No matter how good the content is. Yes, the... Read more

By Mitch Joel


August 28, 2011 7:27 AM

Why Are More And More Marketers Paying For Blog Posts And Tweets? tagged “Audience”

Simply put: because it's working. As usual, eMarketer comes out with some new data that will - more than likely - rattle some cages (mine included!). From the news item, How Valuable Are Social Media Sponsorships?, published yesterday: "In Q2... Read more

By Mitch Joel


July 28, 201110:18 PM

Not Buying What You're Shilling tagged “Audience”

Transparency and full disclosure don't mean much in the world of Social Media anymore. Do you remember when the FTC got involved in Social Media (more on that here: Mashable - FTC to Fine Bloggers up to $11,000 for Not... Read more

By Mitch Joel


July 26, 2011 9:43 AM

The Me Media tagged “Audience”

What makes the New Media interesting? For some, it's the many new voices who can now find an audience. Whether it's a Blog, Podcast or Twitter feed, the New Media is less about the consumption of content and aimed much... Read more

By Mitch Joel


May 20, 2011 9:08 PM

The Truth Behind A Massive Audience tagged “Audience”

The numbers are important. This may come as a shock to many people who have been playing along at home with this Blog for over half a decade, but it's true. Having a massive audience is important. This is coming... Read more

By Mitch Joel


April 19, 201111:05 PM

The Chirping Sound Of Crickets tagged “Audience”

Nothings happen unless you take action. There is no overnight success stories. Getting an audience, creating engagement and turning that into a semblance of a community is not just about killer content, a Twitter feed or a well-designed Blog. Success... Read more

By Mitch Joel


April 6, 2011 9:53 PM

9 Ways To A Better Interview tagged “Audience”

Whether you're looking for a job, hiring people or interviewing people for your Blog or Podcast, the ability to drill down and get the best answers possible is an art form. Having strong interviewing skills are critical to success. Why?... Read more

By Mitch Joel


February 10, 201112:48 PM

The Interactive Imperative tagged “Audience”

Forget everything you read online. Forget about whether or not you should be more engaged on Twitter or Facebook. Forget about The Huffington Post being sold to AOL for $315 milion. Ask yourself this: is your brand really and truly... Read more

By Mitch Joel


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