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Entries tagged with “

Audience

September 1, 2016 8:55 PM

Less Money. Less Traffic. Advertising In Chaos? tagged “Audience”

Who benefits from a world where advertising is getting less money and there is less traffic for the content? This is the question that all media is challenged with. It is a fact. Some are suffering in a big way.... Read more

By Mitch Joel

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June 16, 201611:56 PM

Don't Confuse An Influencer With Influencer Marketing tagged “Audience”

Influencer marketing is all the rage right now. Multi-million dollar businesses are being built around how to connect brands with influencers. In case you didn't know, it's not all that difficult to pay someone that has a large social media... Read more

By Mitch Joel

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April 12, 201611:30 PM

A Dying Breed tagged “Audience”

With each passing day, the blogger - as we have known them to date - is fading.  That may sound dire, but think about it in this context: do you still use a RSS reader? How many blogs do you... Read more

By Mitch Joel

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April 6, 201611:37 PM

The New(ish) Trend Of Publishing Within Publishing tagged “Audience”

Build your own or leverage someone else's audience? Let's not diminish the power of blogging. Still, something bigger is brewing. About a year ago,there was news that Business Insider was going to start a brand new publication called, Insider. What made... Read more

By Mitch Joel

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October 1, 201411:05 PM

Was Eleven Years Of Relentless Blogging Worth It? tagged “Audience”

It was eleven years ago today... Actually, that's a bit of a lie. I started blogging eleven years ago yesterday. It wasn't every day (at first), but quickly - over time - the pace picked up. It was less about... Read more

By Mitch Joel

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September 24, 201411:39 PM

Blogger Burnout tagged “Audience”

It's not just blogs. There's burnout at every social media turn. Maybe not on the consumption side, but on the creation/publishing side. A very long time ago, I wrote a post about the quality versus quantity of brands and posting... Read more

By Mitch Joel

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July 2, 2014 8:09 AM

How To Make Everything You Say A Treasure To Your Audience tagged “Audience”

My first time attending the TED conference was a bit of a disaster. In fact, it's a miracle that I ever went back. I was not prepared for the experience and I didn't really know anybody who was attending. That... Read more

By Mitch Joel

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June 17, 201411:29 PM

We Have No Idea If Online Ads Work tagged “Audience”

Are you doing pure branding or are you trying to make something else happen? The real issue that threatens online advertising is not the data, the creative, the spend, the marketing mix, the Cannes Lion awards or anything else. The... Read more

By Mitch Joel

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May 19, 201411:51 PM

One Last Comment About Blog Comments (Hint: They're Back) tagged “Audience”

I've missed you. How have you been? Sadly, I shut the commenting functionality on this blog down on April 16th of this year. I shut them down, because the spam was (without question) out of control. In a strange twist... Read more

By Mitch Joel

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April 23, 201411:52 PM

Should Advertising Cost Less? tagged “Audience”

Not the best question that a marketing professional should be asking, but bear with me on this. The price of advertising (or anything, for that matter) is typically predicated on value. That "value" is subjective (at best). Perceived value, if... Read more

By Mitch Joel

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March 30, 2014 2:30 PM

Why Every Brand Should Build An Audience tagged “Audience”

Episode #403 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. There are few people as passionate as Jeffrey Rohrs when it comes to brands and connecting with consumers.... Read more

By Mitch Joel

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March 30, 2014 8:24 AM

SPOS #403 - How To Build An Audience With Jeffrey Rohrs tagged “Audience”

Welcome to episode #403 of Six Pixels Of Separation - The Twist Image Podcast. There are few people as passionate as Jeffrey Rohrs when it comes to brands and connecting with consumers. It's gotten so hot and heavy for him,... Read more

By Mitch Joel

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October 10, 201311:38 PM

The Failing State Of Content Marketing tagged “Audience”

Simply put: there is too much content in too many places. While some may contend that the "cream always rises to the top," when it comes to great content, there is another worthy argument that goes like this: there is... Read more

By Mitch Joel


October 4, 2013 9:35 PM

How To Give A Great Presentation (Seriously) tagged “Audience”

You're doing it wrong. People hate it when someone says, "you're doing it wrong," but trust me... you're doing it wrong when it comes to how you prepare for a public speech. I'm sure this will upset many people, but... Read more

By Mitch Joel


August 30, 2013 9:25 PM

How Did You Do That? It's Magic! tagged “Audience”

You can blame The Ninja on this one. I call Christopher S. Penn, "The Ninja," for a myriad of reasons. He also happens to be one of the most practical and well-thought-out working professional marketers that I know (and I... Read more

By Mitch Joel


August 23, 2013 9:43 AM

Your Brand Is Tweeting Too Much tagged “Audience”

How much is too much Twitter, Facebook, YouTube, Pinterest for a brand? It's getting ugly out there. Brands and fellow agencies will often ask me the same question: how often should we be on _____________ (insert your favorite social media... Read more

By Mitch Joel


July 4, 201311:00 AM

A Real State Of Independence tagged “Audience”

It's easy to get caught up in the news. Whether you are celebrating the Fourth of July (and, if you are, Happy Fourth!) or following the news as it is unfolding in Egypt today, it can be somewhat easy to... Read more

By Mitch Joel


January 3, 201310:03 PM

Build A Platform tagged “Audience”

There is one true, defendable thing you can do to avoid unemployment. What do you think it is? Take a guess. A better education? Work for a secure company? Start your own business? Move to a more prosperous area? I... Read more

By Mitch Joel


October 6, 201212:30 PM

Communicating Without Words tagged “Audience”

"Words account for only 7% of all communication." That's one data point that has been kicking around forever. The translation is simple: your personal brand is screaming so loud that people can hardly hear a word that you are saying.... Read more

By Mitch Joel


July 20, 2012 2:40 PM

Brands Need To Think Like Artists tagged “Audience”

It's amazing how content finds you, isn't it? Brands feel the need to impress. They do this by trying to create something grand that people will like. If it clicks, if it works, they lather, rinse and repeat. There's a... Read more

By Mitch Joel


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