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Entries tagged with “

Audience

February 3, 2017 2:43 PM

4 Ways To Lead With Authenticity In Uncertain Times tagged “Audience”

There is something that all great leaders do. There is something that all great leaders do that we can all learn from. Many of the best leaders (in business, community, politics and entertainment) study leadership traits like presentation skills, body... Read more

By Mitch Joel

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February 1, 2017 4:34 PM

The Frightening Ramifications Of High-Frequency Advertising tagged “Audience”

If you think that creativity will be safe from the automation of everything, you are wrong. It's not a question of "if" creativity and advertising will be automated, it is a question of "when." Whether we like it or not.... Read more

By Mitch Joel

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January 31, 2017 5:09 PM

The Easiest Way To Navigate This Media Minefield tagged “Audience”

It turns out that nobody knows what's what when it comes to the media anymore. Who do you trust for your news and media? Now, picture that media outlet. Which way does their news slant? Left? Right? How partisan are... Read more

By Mitch Joel

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January 26, 2017 8:08 PM

New Platforms + Meager Results = Same Old Song And Dance tagged “Audience”

Explosive growth on a platform does not (often) come with great marketing results for brands. If brands love one thing, it's the ability to insert themselves into a space where an audience gathers. The assumption is that because people have... Read more

By Mitch Joel

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January 12, 201711:35 AM

7 Steps To Define Your Content Center Of Excellence tagged “Audience”

"You're that social media guy, right?" I get that. The branding guy. The marketing guy. The tech guy. The media guy. The writer guy. The business book guy. The speaking guy. Depending on how people interface with me (and my... Read more

By Mitch Joel

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January 6, 2017 2:26 PM

Find Your Brand's Content Marketing Groove tagged “Audience”

You have to know who your content resonates with. When you know this, you need to burrow deep and keep delivering. This is why content marketing will continue to struggle for brands. Brands are being sold a false bill of... Read more

By Mitch Joel

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December 15, 2016 5:15 PM

Where Is Content Marketing Headed In 2017? tagged “Audience”

Here's my prediction for content marketing in 2017... The "owned" versus "rented" platform discussion is naturally going to shift to a (mostly) rented strategy (think "hub and hub" instead of "hub and spoke" model). Instead of brands trying to drive... Read more

By Mitch Joel

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September 1, 2016 8:55 PM

Less Money. Less Traffic. Advertising In Chaos? tagged “Audience”

Who benefits from a world where advertising is getting less money and there is less traffic for the content? This is the question that all media is challenged with. It is a fact. Some are suffering in a big way.... Read more

By Mitch Joel

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June 16, 201611:56 PM

Don't Confuse An Influencer With Influencer Marketing tagged “Audience”

Influencer marketing is all the rage right now. Multi-million dollar businesses are being built around how to connect brands with influencers. In case you didn't know, it's not all that difficult to pay someone that has a large social media... Read more

By Mitch Joel

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April 12, 201611:30 PM

A Dying Breed tagged “Audience”

With each passing day, the blogger - as we have known them to date - is fading.  That may sound dire, but think about it in this context: do you still use a RSS reader? How many blogs do you... Read more

By Mitch Joel

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April 6, 201611:37 PM

The New(ish) Trend Of Publishing Within Publishing tagged “Audience”

Build your own or leverage someone else's audience? Let's not diminish the power of blogging. Still, something bigger is brewing. About a year ago,there was news that Business Insider was going to start a brand new publication called, Insider. What made... Read more

By Mitch Joel

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October 1, 201411:05 PM

Was Eleven Years Of Relentless Blogging Worth It? tagged “Audience”

It was eleven years ago today... Actually, that's a bit of a lie. I started blogging eleven years ago yesterday. It wasn't every day (at first), but quickly - over time - the pace picked up. It was less about... Read more

By Mitch Joel

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September 24, 201411:39 PM

Blogger Burnout tagged “Audience”

It's not just blogs. There's burnout at every social media turn. Maybe not on the consumption side, but on the creation/publishing side. A very long time ago, I wrote a post about the quality versus quantity of brands and posting... Read more

By Mitch Joel

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July 2, 2014 8:09 AM

How To Make Everything You Say A Treasure To Your Audience tagged “Audience”

My first time attending the TED conference was a bit of a disaster. In fact, it's a miracle that I ever went back. I was not prepared for the experience and I didn't really know anybody who was attending. That... Read more

By Mitch Joel

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June 17, 201411:29 PM

We Have No Idea If Online Ads Work tagged “Audience”

Are you doing pure branding or are you trying to make something else happen? The real issue that threatens online advertising is not the data, the creative, the spend, the marketing mix, the Cannes Lion awards or anything else. The... Read more

By Mitch Joel

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May 19, 201411:51 PM

One Last Comment About Blog Comments (Hint: They're Back) tagged “Audience”

I've missed you. How have you been? Sadly, I shut the commenting functionality on this blog down on April 16th of this year. I shut them down, because the spam was (without question) out of control. In a strange twist... Read more

By Mitch Joel

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April 23, 201411:52 PM

Should Advertising Cost Less? tagged “Audience”

Not the best question that a marketing professional should be asking, but bear with me on this. The price of advertising (or anything, for that matter) is typically predicated on value. That "value" is subjective (at best). Perceived value, if... Read more

By Mitch Joel

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March 30, 2014 2:30 PM

Why Every Brand Should Build An Audience tagged “Audience”

Episode #403 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. There are few people as passionate as Jeffrey Rohrs when it comes to brands and connecting with consumers.... Read more

By Mitch Joel

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March 30, 2014 8:24 AM

SPOS #403 - How To Build An Audience With Jeffrey Rohrs tagged “Audience”

Welcome to episode #403 of Six Pixels Of Separation - The Twist Image Podcast. There are few people as passionate as Jeffrey Rohrs when it comes to brands and connecting with consumers. It's gotten so hot and heavy for him,... Read more

By Mitch Joel

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October 10, 201311:38 PM

The Failing State Of Content Marketing tagged “Audience”

Simply put: there is too much content in too many places. While some may contend that the "cream always rises to the top," when it comes to great content, there is another worthy argument that goes like this: there is... Read more

By Mitch Joel


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