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Entries tagged with “
Audience
”February 1, 201211:03 AM
When Traditional Media Fails To Understand New Media tagged “Audience”
Should you be paid to Blog? If you want to create a lightning rod of discourse in the online channels, just ask that question. If you want to make that lightning rod look like a mole hill, ask the same... Read more
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November 29, 2011 9:36 AM
Breaking All Of Twitter's Rules tagged “Audience”
Is there a sure-fire way to be successful using Twitter? Business books, Blog posts, magazine articles, tumblr feeds, newspaper articles, TV news segments and yes, even tweets, have been written about what it takes for both individuals and brands to... Read more
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September 9, 2011 8:44 PM
The Fleeting Value Of Content tagged “Audience”
Most content screams into an empty universe. It's nice to create content with the intent of reaching a broad and targeted audience, but it's becoming harder and harder to do this. No matter how good the content is. Yes, the... Read more
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August 28, 2011 7:27 AM
Why Are More And More Marketers Paying For Blog Posts And Tweets? tagged “Audience”
Simply put: because it's working. As usual, eMarketer comes out with some new data that will - more than likely - rattle some cages (mine included!). From the news item, How Valuable Are Social Media Sponsorships?, published yesterday: "In Q2... Read more
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July 28, 201110:18 PM
Not Buying What You're Shilling tagged “Audience”
Transparency and full disclosure don't mean much in the world of Social Media anymore. Do you remember when the FTC got involved in Social Media (more on that here: Mashable - FTC to Fine Bloggers up to $11,000 for Not... Read more
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July 26, 2011 9:43 AM
The Me Media tagged “Audience”
What makes the New Media interesting? For some, it's the many new voices who can now find an audience. Whether it's a Blog, Podcast or Twitter feed, the New Media is less about the consumption of content and aimed much... Read more
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May 20, 2011 9:08 PM
The Truth Behind A Massive Audience tagged “Audience”
The numbers are important. This may come as a shock to many people who have been playing along at home with this Blog for over half a decade, but it's true. Having a massive audience is important. This is coming... Read more
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April 19, 201111:05 PM
The Chirping Sound Of Crickets tagged “Audience”
Nothings happen unless you take action. There is no overnight success stories. Getting an audience, creating engagement and turning that into a semblance of a community is not just about killer content, a Twitter feed or a well-designed Blog. Success... Read more
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April 6, 2011 9:53 PM
9 Ways To A Better Interview tagged “Audience”
Whether you're looking for a job, hiring people or interviewing people for your Blog or Podcast, the ability to drill down and get the best answers possible is an art form. Having strong interviewing skills are critical to success. Why?... Read more
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February 10, 201112:48 PM
The Interactive Imperative tagged “Audience”
Forget everything you read online. Forget about whether or not you should be more engaged on Twitter or Facebook. Forget about The Huffington Post being sold to AOL for $315 milion. Ask yourself this: is your brand really and truly... Read more
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February 5, 2011 3:01 PM
The Answer To A Dilution In Attention tagged “Audience”
How much content is too much content? I am often asked this question (and many like it). From, "how often should I Blog?", "how often should I tweet?" to "how long should a Podcast be?" and "how much time should... Read more
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November 10, 2010 8:54 PM
9 Ways To Elevate Your Speaking To Black Belt Level tagged “Audience”
Let's say you know the standard speaking tips, tricks and fare. You're good... you can get by. How do you elevate things to the next level? Over the past few years, I've spoken at a lot of events. Beyond just... Read more
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November 3, 2010 5:12 PM
Decisions, Decisions, Decisions tagged “Audience”
The problem is no longer quality or quantity. The problem is now choice. In the old world, before the Social Web and before the big Internet portals, if you wanted to advertise or market your products and services, all you... Read more
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September 21, 201010:07 PM
Big Talk. Small Acts tagged “Audience”
If you're going to do anything in Marketing, is it more important to focus on "how many?" people you put your message in front of or "who?" you put your message in front of? You can see this as the... Read more
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September 3, 201010:21 PM
The Best Way To Grow An Audience And Build Your Community tagged “Audience”
Is it a Facebook page? Is it Twitter? Is it posting a video to YouTube? What about creating a Blog? What is the best way to grow an audience? As someone who sits in corporate boardrooms or presents in front... Read more
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July 22, 2010 7:35 AM
Thank Social Media For The Next Phase In Human Evolution tagged “Audience”
What do you do with your down time? The average Canadian watches more than 25 hours of television every week (depending on which survey or research report you believe). On top of that, the average Canadian is also watching close... Read more
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June 15, 2010 3:58 PM
Money For Nothing And Your Clicks For Free tagged “Audience”
Do real people really want to have a relationship with a brand? Here are some of the many questions that brands are asking of Social Media... Is Social Media the best place for all brands? Much like any other media... Read more
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June 13, 2010 5:02 PM
Marketing In Twenty Minutes (Or Less) tagged “Audience”
Let's face it, when it comes to getting things done, most people want to do it either quick or easy (ok, sometimes both). If you have a strategy in place and take the time to build some semblance of (loyalty)... Read more
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June 9, 2010 3:56 PM
The Two Types Of Twitter Stars tagged “Audience”
Who do you follow on Twitter? How you derive the most value out of Twitter? In a roundabout way, this was the exact conversation I just had over lunch with Hugh McGuire (The Book Oven, Bite-Sized Edits, BookCamp and a... Read more
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May 13, 2010 8:35 AM
Kids And The Haul - The Emerging Haul Video Trend tagged “Audience”
When was the last time you sat down with friends and family after coming home from the shopping mall to walk them through - in gory details - every single one of your purchases? The natural fear is that if... Read more
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