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Entries tagged with “

Attention

October 3, 2014 4:06 PM

Focus And Attention Will Kill Your Fear tagged “Attention”

A lot of what we do in marketing is fear based. We don't change things because we're scared that they won't deliver the same results. We do this even when those older strategies are simply a game of diminishing returns.... Read more

By Mitch Joel

Utilities:


December 10, 201311:51 PM

The Porous Web tagged “Attention”

Are we close to the end of owned media? When we think of a solid marketing mix (from a promotional perspective), there is no doubt that brands need to now find balance in a world where paid media (buying ads)... Read more

By Mitch Joel


April 12, 2012 8:09 PM

The Drug Of Content tagged “Attention”

At what point will the proverbial levee break? Marketers are busy telling their clients to start producing content or suffer the wrath of becoming irrelevant. My hand is raised and my head is bowed down in shame. Content needs to... Read more

By Mitch Joel


November 22, 201110:43 AM

Newsjacking Turns You Into The Expert tagged “Attention”

Newsjacking. As news broke last week that Amazon started selling its long-awaited entry into the tablet (and iPad led) market (Kindle Fire), many eyes were raised, waiting to see what those who would get their fingers on it would think.... Read more

By Mitch Joel


February 5, 2011 3:01 PM

The Answer To A Dilution In Attention tagged “Attention”

How much content is too much content? I am often asked this question (and many like it). From, "how often should I Blog?", "how often should I tweet?" to "how long should a Podcast be?" and "how much time should... Read more

By Mitch Joel


November 30, 201011:53 PM

The Secret To Getting Attention tagged “Attention”

Brands and individuals spend their time trying to figure out ways to get attention. To get people to care about their message. It has not become easier to do so. In fact, it's much harder. The reason getting attention is... Read more

By Mitch Joel


August 9, 2010 7:53 AM

When Not Responding Online Is The Right Response tagged “Attention”

The common online rhetoric is to respond to everything that is being said about your brand. That could be a mistake. With new Social Media monitoring tools - or just some careful snooping around - it has never been easier... Read more

By Mitch Joel


July 23, 2010 1:55 PM

I'm A Creep tagged “Attention”

What is it about the human condition that makes us interested in the personal and public business of one another? People would like to have you believe that they have, indeed, evolved beyond the point of needing the public's attention.... Read more

By Mitch Joel


June 5, 2010 1:39 PM

The Numbers Game tagged “Attention”

Is it ok to change your mind about something you really believe in? For years I've been telling brands that it's no longer all about how many people you put your marketing messages in front of. What's important - especially... Read more

By Mitch Joel


October 10, 2009 4:22 PM

The Key To Your Personal Brand tagged “Attention”

If there's one lesson/opportunity when it comes to developing your personal brand, it is to make everything about the people you are connecting to and not about yourself. In re-reading that first sentence, it's easy to see the true paradox... Read more

By Mitch Joel


June 16, 200910:22 PM

The Slippery Slope Of Being Provocative tagged “Attention”

The only way to get attention is to do something that will get you attention (duh). Apathy sucks. It's the way of the world. As a former music journalist, I had the opportunity to interview Gene Simmons from the rock... Read more

By Mitch Joel


June 9, 2009 9:51 AM

The Dirty Little Secret Of The Twitter Elite tagged “Attention”

Just because they're following you on Twitter, it does not mean that they are paying attention to you. In a world of Social Media, mass collaboration, sharing and conversations, does anyone find it in the least bit interesting how little... Read more

By Mitch Joel


May 29, 2009 2:27 PM

When It Comes To Online Social Networks, Maybe We Have It All Wrong tagged “Attention”

How many friends do you have? How many people are following you? How many people subscribe to your Blog? What about your Podcast? There has been plenty of talk recently in both online and traditional print publications about "online social... Read more

By Mitch Joel


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