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Entries tagged with “
Article
”January 4, 2012 9:53 PM
A Story With No End tagged “Article”
How would you feel about reading an article in your local newspaper that never ended? It seems like the latest buzz is all about creating content (books, magazine or newspaper articles) that never end. Well, I shouldn't say "never," but... Read more
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November 16, 2011 8:55 PM
Legacy Thinking tagged “Article”
It's easy to post to Twitter or update your Facebook status. Not much to think about, right? Just because something is easy, it doesn't mean you shouldn't think about it. In my last Blog post, Liar's Remorse, I wrote about... Read more
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June 1, 2011 8:57 PM
Twitter Doesn't Do Everything Well tagged “Article”
Can Twitter replace newspaper and magazine articles? Jeff Jarvis over at BuzzMachine has an excellent post about Twitter and its ability to deliver the news titled, The article as luxury or byproduct. Jarvis' main point is focused on the idea... Read more
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February 14, 2011 9:00 PM
Why You Should Write A Book tagged “Article”
There are a lot of books that have already been written about Social Media. There's really not that much more to say... Those two sentences may sounds like a truism, but they are not. It also doesn't matter whether we're... Read more
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February 1, 201110:33 AM
Demand Better Content tagged “Article”
How would you feel if you found out that everything you are reading in the newspaper was chosen for you by a robot? Would you have confidence in the choice of topics and its quality? Is it even possible for... Read more
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September 15, 201011:54 PM
Is Social Media Right For Every Business? tagged “Article”
A great man once said, "Do or do not; there is no try." Fine, it wasn't a great man, but when Yoda said that now-classic line in The Empire Strikes Back, many a geek (myself included) nodded our heads as... Read more
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August 11, 2010 9:52 AM
Brands Are Terrible At Twitter (Brands Are Terrific At Twitter) tagged “Article”
If only 16% of all brand tweets on Twitter are conversational, would you say that brands are totally screwing it up? BizReport just published a news item titled, Only 16% of brand Tweets are conversational. If you only read the... Read more
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May 4, 2010 9:50 PM
Four Ways To Get More Value From Digital Marketing tagged “Article”
If we've learned one thing about publishing and the Internet, it's that you can't always catch many of the great reads out there. Here's a fascinating article/report from McKinsey Quarterly titled, Four ways to get more value from digital marketing,... Read more
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February 9, 201010:49 AM
This Will Change Everything... Again tagged “Article”
What do you make of articles that say, "this will change everything for Marketers?" The truth is, I'm just as guilty as the next Journalist, Blogger and Writer to publish thoughts like that. The truth is, those types of sayings... Read more
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January 21, 2010 9:20 PM
The Moment Of Truth tagged “Article”
Are people willing to pay for what you do? You can create great content. That content can generate all kinds of traffic and attention. That traffic and attention can bring lots of healthy conversations and comments. Over time, those conversations... Read more
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January 11, 2010 4:18 PM
The Great Race To The Middle tagged “Article”
With everyone offering up their opinions and ideas, is there no fear that the end aggregated result will simply be something very mediocre? This has been one of the prevailing thoughts when it comes to Wikipedia and the readability of... Read more
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December 29, 2009 2:31 PM
The Lowdown On Audio Podcasting tagged “Article”
Interested in starting your own audio Podcast? There seems to be a slight rise in interest in audio podcasting and its value in the Marketing (and Personal Branding) food chain. There was this article, Voices Kept In Tune, in the... Read more
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December 28, 2009 4:32 PM
Blog Secrets Revealed tagged “Article”
One of the best ways to grow your Blog audience it to create tantalizing headlines that will get people curious, clicking, reading and sharing (like the one above). The truth is that it's not just a great technique for Blogs.... Read more
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December 26, 2009 9:23 PM
Instapaper Is A Must tagged “Article”
There's nothing new about online bookmarking. What makes Instapaper so amazing is not what it has... but rather what it doesn't have. If you've dabbled with tools like Delicious and Google Bookmarks, then you know that there is no lack... Read more
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November 21, 2009 1:26 PM
The Next Twitter? tagged “Article”
When something becomes popular, the fashionable thing to do is to figure out what comes next. Even if we still haven't really figured out the value of the thing we've already proclaimed dead (or slowing down). On July 13th, 2009,... Read more
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November 7, 2009 1:42 PM
Don't Give Out Your Slides When Speaking tagged “Article”
"Can I have your slides?" is probably the most common question a presenter gets asked. Here's why you should never give them out... If there is one rule of presenting that I constantly see broken, it's the one where a... Read more
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October 25, 2009 1:22 PM
Embrace The Serendipitous Nature Of Marketing tagged “Article”
If all you ever do is set-up your own Google Alerts and only follow Blogs and news sites that are of interest to you, you're actually going to lead a very uncreative life. While many people argue that they hate... Read more
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October 20, 2009 7:44 AM
Removing The Most Painful Question Potential Clients Always Ask tagged “Article”
"I'd like you to come into our offices and help us understand why we still need a website." You can remove the word "website" and interchange it with practically anything from, Twitter and YouTube to Facebook or a mobile website.... Read more
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October 12, 200910:26 PM
When We Switch From Free To Paid tagged “Article”
When it comes to the troubles of the newspaper and magazine industry, the greater debate always comes full circle to when/how they will begin to charge for content. Some people call it crazy, others think there is no choice, but... Read more
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August 3, 2009 1:22 PM
Getting Rid Of Comments tagged “Article”
If there's one dead horse that's not worth trotting out when it comes to Social Media, it is the one about "comments." Should you have comments on a Blog? Should you respond to comments on Twitter or FriendFeed? The staple... Read more
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