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Apps

September 18, 201312:28 PM

How Much Screen Time Should Kids Have? tagged “Apps”

What was your childhood like? Screens (beyond the television) played a pervasive part in my upbringing. We were one of the first families to have a set-top video game platform (first Pong, then Atari 2600). We had a personal computer... Read more

By Mitch Joel


July 31, 201310:58 PM

What TV Is And What Will Never Be tagged “Apps”

We like to watch. Don't forget that. You can plug in all of the Apple TV units that you want, and bump up the number of Netflix subscriptions too. You can tell us how exciting Google's new Chromecast is (and,... Read more

By Mitch Joel


February 25, 201310:30 AM

Are Consumers Smart Enough For Smart TV? tagged “Apps”

Smart TV growth is about to explode. That's the news out of MediaPost yesterday according to the article: Smart TV Growth Is Set To Explode. But, the bigger question is this: are consumers ready and knowledgeable enough to make this... Read more

By Mitch Joel


November 1, 2012 9:36 PM

Is The iPad The New TV? tagged “Apps”

I've been noticing a new media habit emerge. There used to be a time in the evening, when I would close the lid of my MacBook Air, plug in my iPhone for the night and turn to the warm glow... Read more

By Mitch Joel


August 3, 2012 8:01 PM

The Era Of Exponential Marketing tagged “Apps”

Most everything we look at in the marketing realm is linear. We'll look at things like mobile adoption and it's always with a linear perspective. It wasn't too long ago that several brain trusts were telling me that smartphone adoption... Read more

By Mitch Joel


April 21, 2011 9:15 PM

What Do You Call This Thing? tagged “Apps”

I'm at a loss for words. Years ago, my business partners and I at Twist Image decided to define the work we do as "Digital Marketing." The thought was, so long as a brand is leveraging technology to either develop... Read more

By Mitch Joel


February 7, 2011 6:40 AM

Content Is Everywhere - The Changing Tide Of The Internet tagged “Apps”

It's no longer about sending people to your website. It's about being at the center of where your consumer is. There have been a couple of major indicators that the world of publishing and content is shifting away from the... Read more

By Mitch Joel


April 13, 201011:51 PM

Maybe We Need To Ease Up On The Advertising tagged “Apps”

When you play in the Social Media sphere, a lot of people will refer to advertising as "interruption-based marketing". No one likes to be interrupted. It has been a huge week for the online advertising community. Everybody is scrambling to... Read more

By Mitch Joel


February 14, 2010 9:46 PM

Removing The Noise tagged “Apps”

Too many people are looking for too many ways to follow too many people and places. Your best bet is to do the opposite... Did you know that you can have your 140-character tweets from Twitter also cross-posted into your... Read more

By Mitch Joel


October 22, 2009 6:24 AM

Sharing Corporate Tribal Knowledge tagged “Apps”

Creating content is never easy. Whether we're talking text, images, audio or video, you have to have a passion for the industry you serve, and you have to also have a passion (or, at least, a knack) for creating some... Read more

By Mitch Joel


August 28, 2009 3:45 PM

Thanks For The Memory tagged “Apps”

I admit it: I'm a bit nosy. I'm constantly looking over my travel partners' shoulders to see what's on their laptops or which apps are getting the most usage on their iPhones. I'm always on the hunt for efficiency when... Read more

By Mitch Joel


October 13, 2007 6:10 PM

Who Wants To Be A Millionaire? Just Make Some Facebook Widgets tagged “Apps”

I read with fascination an article from BusinessWeek called, Who Wants To Be A Facebook Millionaire? It's not the first time I've heard about a couple of people getting together, creating an widget for Facebook and reeling in the big... Read more

By Mitch Joel

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