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App Economy

August 3, 2012 8:01 PM

The Era Of Exponential Marketing tagged “App Economy”

Most everything we look at in the marketing realm is linear. We'll look at things like mobile adoption and it's always with a linear perspective. It wasn't too long ago that several brain trusts were telling me that smartphone adoption... Read more

By Mitch Joel


January 4, 201112:09 PM

Your 2011 Digital Marketing Reboot tagged “App Economy”

Just how serious is your business about the digital channels? Any other year, I may have used the words "online channels" instead of "digital channels," but 2010 tilted the marketing world a whole lot more. We can't just talk about... Read more

By Mitch Joel


December 30, 2010 3:09 PM

Content Pays tagged “App Economy”

Here's a newsflash: people will pay for content online. You may think that the statement above runs contrary to everything we know about the Internet. From music and the torrents to pay walls at newspapers and magazines. Mostly, the people... Read more

By Mitch Joel


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