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Entries tagged with “

App

February 14, 2017 2:50 PM

It's Not Easy To Be A Loving Brand These Days tagged “App”

Be careful what you wish for. Never has a sentiment been so true like it is for brands these day. We have never lived in a more politically-driven and open-social environment at the same time. Brands should be spinning like... Read more

By Mitch Joel

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January 4, 2017 2:54 PM

Smart Brands Will Create Their Own Digital Products And Services tagged “App”

Marketing is so much more than advertising. One of the bigger ideas (and evolutions) in marketing that I covered in my second business book, CTRL ALT Delete (which was published in 2013), was the idea of utilitarianism marketing. The fact... Read more

By Mitch Joel

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November 2, 201611:48 PM

Gross Hacker Marketing tagged “App”

Do you want customers or email addys? They're not the same thing. Customers, right? Then start acting like it. Most brands seem to be on this strange run for information acquisition over customer acquisition. My buddy, Avinash Kaushik (Digital Marketing... Read more

By Mitch Joel

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September 12, 2016 8:12 AM

Was The iPhone 7 Worth The Wait? What Is The Future Of Uber? All That And More On CHOM FM tagged “App”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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August 18, 201611:48 PM

I Got You vs. I Keep You - The Mobile Brand Crisis tagged “App”

Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I have written about the massive chasm that is developing between consumers and brands, as our consumers become more mobile and... Read more

By Mitch Joel

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April 19, 201611:17 PM

The Big Buzz At Social Media Marketing World tagged “App”

There's only one thing left for those in social media marketing to talk about. It was a busy two days in San Diego, as Social Media Examiner's Social Media Marketing World came to a close tonight. Podcasting? Blogs? Twitter? YouTube? Facebook?... Read more

By Mitch Joel

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March 31, 201611:26 PM

Mobile Breaks Search... And Your Brand tagged “App”

Mobile could well be the last true computing platform. Not smartphones, but mobile. The ability to be connected (with high speed and consistency) anywhere and everywhere. This is nothing new. This is not an original thought. It was an original... Read more

By Mitch Joel

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January 17, 2016 8:19 AM

Is CES More Important To Marketers Than Cannes? tagged “App”

Episode #497 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Joseph Jaffe is widely regarded as one of the top marketing bloggers (Jaffe Juice) and podcasters (both Jaffe Juice... Read more

By Mitch Joel

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January 17, 2016 7:38 AM

SPOS #497 - Jaffe And Joel On CES And Marketing tagged “App”

Welcome to episode #497 of Six Pixels Of Separation - The Mirum Podcast. Joseph Jaffe is widely regarded as one of the top marketing bloggers (Jaffe Juice) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video).... Read more

By Mitch Joel

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November 27, 201511:17 PM

Apps Are Media tagged “App”

This might take some time for brands to wrap their heads around. "Content is media." This may feel like a turn of phrase, at this point. We have seen such a proliferation of content that the vast majority of brand... Read more

By Mitch Joel

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November 24, 201511:38 PM

Facebook Is A Reflection Of You tagged “App”

Feel free to discuss politics, sex, religion and more on Facebook. Free will. It's a powerful thing. Just don't be mad at Facebook for all of this negative commentary and imagery that is in your feed. The content that you... Read more

By Mitch Joel

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November 22, 2015 8:53 AM

Extraordinary Brand Experiences tagged “App”

Episode #489 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. How many brands truly deliver extraordinary experiences? Not the kind of rare stories you read about on Mashable, but... Read more

By Mitch Joel

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November 22, 2015 7:14 AM

SPOS #489 - Extraordinary Brand Experiences With Denise Lee Yohn tagged “App”

Welcome to episode #489 of Six Pixels Of Separation - The Mirum Podcast. How many brands truly deliver extraordinary experiences? Not the kind of rare stories you read about on Mashable, but the ones that do it day in and... Read more

By Mitch Joel

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November 18, 201511:52 PM

What Do You Want Your Content To Do? tagged “App”

What do you want your content to do? Have you asked this question? Do you ask it before you begin creating it? Do you even know how important it is to be asking this question? I don't charge anybody for... Read more

By Mitch Joel

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November 5, 201511:26 PM

Being Against Programmatic tagged “App”

For the record: don't be against programmatic. Programmatic is scary business for the marketing industry, but it's here and it deserves to be here. Human beings used to be great at helping brands strategize and plan where to spend their... Read more

By Mitch Joel

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November 4, 201511:14 PM

The Advertising Agency As Scapegoat tagged “App”

Stuff rolls downhill. That's a fact. In the past few months there's been an anti-agency storm brewing. It's not fair (says the guy who runs an agency). The biggest drum that has been banged came in the form of an... Read more

By Mitch Joel

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November 1, 2015 9:24 AM

The Pending Rush Of New Technology tagged “App”

Episode #486 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Joseph Jaffe is widely regarded as one of the top marketing bloggers (Jaffe Juice) and podcasters (both Jaffe Juice... Read more

By Mitch Joel

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November 1, 2015 7:51 AM

SPOS #486 - Jaffe And Joel On Google Zeitgeist And Future Tech tagged “App”

Welcome to episode #486 of Six Pixels Of Separation - The Mirum Podcast. Joseph Jaffe is widely regarded as one of the top marketing bloggers (Jaffe Juice) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video).... Read more

By Mitch Joel

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October 25, 2015 8:05 AM

The Future Of Blogging tagged “App”

Episode #485 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Blogging has changed. Blogging is changing. As I experiment and think differently about the value of blogging (see: The... Read more

By Mitch Joel

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October 25, 2015 7:44 AM

SPOS #485 - The Future Of Blogging With Mark Schaefer tagged “App”

Welcome to episode #485 of Six Pixels Of Separation - The Mirum Podcast. Blogging has changed. Blogging is changing. As I experiment and think differently about the value of blogging (see: The End of Blogging), I thought it would be... Read more

By Mitch Joel

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