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Apathy

August 1, 2012 9:18 PM

...And You Will Know Us By The Trail Of Content tagged “Apathy”

What's your endgame? You won't be surprised to know that so few brands actually have an answer to that one, specific, question. Without an answer to that question, you wind up getting the type of branded content that we're all... Read more

By Mitch Joel


June 16, 200910:22 PM

The Slippery Slope Of Being Provocative tagged “Apathy”

The only way to get attention is to do something that will get you attention (duh). Apathy sucks. It's the way of the world. As a former music journalist, I had the opportunity to interview Gene Simmons from the rock... Read more

By Mitch Joel


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