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Andy Sernovitz

May 20, 201010:13 PM

Building A Community Is Not The Same As Building Word Of Mouth tagged “Andy Sernovitz”

When Andy Sernovitz talks, people listen. Afterall, he is the person who created the Word of Mouth Marketing Association. Sernovitz literally wrote the book on Word of Mouth Marketing, and in the process has gone on to build his own... Read more

By Mitch Joel


March 26, 2010 7:20 AM

The Digital Marketing Essential Reader tagged “Andy Sernovitz”

Blogs, Podcasts, Twitter and YouTube will only take you so far. If you really want to learn about Digital Marketing, you're going to have to do the heavy lifting. In self-promoting my upcoming full-day seminar on Social Media Marketing (more... Read more

By Mitch Joel


March 22, 2010 3:25 PM

Learning About Social Media Marketing tagged “Andy Sernovitz”

One day isn't going to cut it if you really want to learn about something, but it's a great start. The good people at IAB Canada - Interactive Advertising Bureau - have asked me if I would be willing to... Read more

By Mitch Joel


January 3, 201011:53 AM

A Conversation About Social Media Exploration With Jason Falls tagged “Andy Sernovitz”

Episode #184 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. As I stated last week, I worked my new Olympus PCM digital recorder to the bone at Andy... Read more

By Mitch Joel

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December 22, 200910:37 PM

On Shopping tagged “Andy Sernovitz”

At this time of year, the tensions run high. Brawls in shopping malls and near-death experiences in the parking lot. In all of this, the face of shopping continues to change. Sometimes, the transition in human behaviour happens very fast... Read more

By Mitch Joel


October 26, 2008 5:31 AM

SPOS #127 - The Hacker's Life With Mafiaboy tagged “Andy Sernovitz”

Welcome to episode #127 of Six Pixels Of Separation - The Twist Image Podcast. The subculture of hacking came into broad daylight in early 2000, "when the websites of CNN, Yahoo, E*Trade, Dell, Amazon, and eBay ground to a halt... Read more

By Mitch Joel

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October 19, 2008 6:16 AM

SPOS #126 - Buying In With Rob Walker tagged “Andy Sernovitz”

Welcome to episode #126 of Six Pixels Of Separation - The Twist Image Podcast. Marketing Magazine is celebrating one hundred years of publishing (I know, it's hard to believe that they have been publishing a magazine on Marketing for over... Read more

By Mitch Joel


October 12, 2008 2:54 PM

SPOS #125 - Work 2.0 With Niall Cook tagged “Andy Sernovitz”

Welcome to episode #125 of Six Pixels Of Separation - The Twist Image Podcast. While I was supposed to meet Niall Cook (author of Enterprise 2.0) in person, we wound up doing a phone conversation on the future of work,... Read more

By Mitch Joel

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October 5, 2008 6:01 PM

SPOS #124 - Government 2.0 With Mike Kujawski tagged “Andy Sernovitz”

Welcome to episode #124 of Six Pixels Of Separation - The Twist Image Podcast. Huge episode full of high-brow Marketing talk. Don't let that scare you. Listen to Mike Kujawski talk about Government and Government 2.0. There are some great... Read more

By Mitch Joel


September 27, 2008 3:12 PM

SPOS #123 - Unravelling The Mystery Of Wikipedia With John Broughton tagged “Andy Sernovitz”

Welcome to episode #123 of Six Pixels Of Separation - The Twist Image Podcast. This could well be one of the best conversation about the Internet, culture and Marketing that there has been on this Podcast. Initially, I was anticipating... Read more

By Mitch Joel


September 14, 2008 3:36 PM

SPOS #121 - The Digital Marketing Needle tagged “Andy Sernovitz”

Welcome to episode #121 of Six Pixels Of Separation - The Twist Image Podcast. Some great audio comments and tons of ranting about how big Digital Marketing is an dhwo big it can (and will) be. I'd love more audio... Read more

By Mitch Joel


September 7, 2008 7:04 AM

SPOS #120 - Selling Social Media To The C-Suite tagged “Andy Sernovitz”

Welcome to episode #120 of Six Pixels Of Separation - The Twist Image Podcast. Lots of exciting stuff happened this week including the launch of Google's web browser called, Chrome (me likes). We have some great audio comments from New... Read more

By Mitch Joel

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August 31, 200812:33 PM

SPOS #119 - Marketing Matches With LittleMisMatched tagged “Andy Sernovitz”

Welcome to episode #119 of Six Pixels Of Separation - The Twist Image Podcast. This wonderful conversation with Arielle Eckstut - one of the founders of the amazing LittleMisMatched - was supposed to happen in person in New York City,... Read more

By Mitch Joel


August 27, 2008 1:49 PM

The Best Practices In Social Media Marketing Writing Project tagged “Andy Sernovitz”

Are there best practices in Social Media Marketing? Marketers struggle to come up with answers because Social Media is still a very new and exciting channel that we're all discovering. Some might even debate if you can have best practices... Read more

By Mitch Joel


January 27, 2008 6:58 AM

SPOS #88 - Word Of Mouth Marketing tagged “Andy Sernovitz”

Welcome to episode #88 of Six Pixels Of Separation - The Twist Image Podcast. I had an great time at the Shop.org Strategy And Innovation Forum in Orlando, Florida this week and you get to reap the benefits of it... Read more

By Mitch Joel


January 23, 2008 7:48 AM

Retro-Blogging And Bad Internet Connectivity tagged “Andy Sernovitz”

It was done with the best intent, but failed. Yesterday en route to the Shop.org Strategy And Innovation Forum in Orlando, Florida, I had two Blog postings (now viewable below) ready to go. When I checked into the hotel, there... Read more

By Mitch Joel


January 20, 2008 6:49 AM

SPOS #87 - Presenting And Listening To The Blog Community tagged “Andy Sernovitz”

Welcome to episode #87 of Six Pixels Of Separation - The Twist Image Podcast. Lots of thoughts on how to get better at presenting (based on reading the excellent book, Presentation Zen). There's also some thoughts about what you can... Read more

By Mitch Joel


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