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Entries tagged with “
Analytics
”February 7, 2012 9:26 AM
Digital Tumbleweeds And Virtual Crickets tagged “Analytics”
If you publish online get ready for a lesson in humility. Brands quit publishing content for the exact same reason that many individuals stop publishing content: the brutal reality that nobody cares. As someone who creates and publishes a lot... Read more
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January 19, 201210:30 PM
Adapt Or Die tagged “Analytics”
Do you like the saying, "adapt or die"? There are days when it is the soundtrack of my life and then there are days when I shake my head at what the connotation truly means. You see, it's easy to... Read more
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November 24, 2011 1:45 PM
Good To Great To Different tagged “Analytics”
Is Apple a truly great company? The answer seems obvious. Now reframe that thought and think about what truly makes Apple - as a company - great. Is it their revenue? Product innovation? How they changed our lives across a... Read more
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November 23, 2011 7:35 PM
The Mobile Imperative tagged “Analytics”
There's a sad truth about mobile, but I don't want to hear it. Smartphones are becoming more and more popular and the same can be said about the meteoric rise of the tablet (with the iPad as the clear leader),... Read more
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October 15, 2011 9:57 AM
The Harsh Realities Of The Real-Time Web For Marketers tagged “Analytics”
In four words: we are not prepared. The past few months have probably been all about planning for the next year (and, for some, even beyond this coming year). We look at product launches, holiday seasons, brand requirements, sales goals... Read more
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March 15, 2011 9:10 AM
F-Commerce - Rise Of The Facebook Consumer tagged “Analytics”
What the Facebook? While visiting Florida last October, I noticed a wall of gift cards near one of the checkout counters at a Target store. Gift cards are big business these days and many retailers are getting in on the... Read more
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March 11, 2011 6:03 PM
The iPad Won't Save You tagged “Analytics”
How were the line-ups today outside of the Apple stores? You're going to read, see and hear non-stop coverage of the iPad 2 today (and for the next few days). The bigger news is this: the iPad won't save you.... Read more
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March 8, 2011 8:42 PM
Making Sense Of The Mess tagged “Analytics”
When are we going to learn that millions of followers does not always equal influence? It's a mass media lie that was perpetuated by the original Marketing and Advertising executives as a way to strong-arm brands into coughing up their... Read more
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February 15, 2011 8:44 PM
A Deeper Shade Of Blue tagged “Analytics”
The lower east side of Manhattan was buzzing and unlike any other usual New York City summer night, you walk fast. You zig and you zag as if where you're heading is your ultimate and final destination in life. The... Read more
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January 20, 2011 4:14 PM
Embrace The Design Thinking Mentality tagged “Analytics”
How do you truly push ideas to the right space? How do you truly re-invent the industry you serve? It's easy to get analytical. It's easy to look at the raw data. It's also (somewhat) easy to look at how... Read more
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January 2, 2011 7:44 PM
No Six Pixels Of Separation Podcast This Week tagged “Analytics”
Well, it was bound to happen. Yesterday, I had an amazing conversation with Mark W. Schaefer from the Grow Blog that covered topics like the power of Klout and the evolution of Marketing, Communications and Blogging in 2010. We even... Read more
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January 2, 2011 7:42 PM
No Six Pixels Of Separation Podcast This Week tagged “Analytics”
Well, it was bound to happen. Yesterday, I had an amazing conversation with Mark W. Schaefer from the Grow Blog that covered topics like the power of Klout and the evolution of Marketing, Communications and Blogging in 2010. We even... Read more
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September 8, 2010 4:03 PM
TV Worth Checking Into tagged “Analytics”
The power of the Internet is undeniable. When thinking about U.S. President Barack Obama's election in 2008, many people link that historic victory to the power of the Internet. Leveraging Social Media and many of the digital marketing tools at... Read more
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June 13, 201011:32 PM
The Almighty Endgame Of Marketing tagged “Analytics”
We can talk community. We can talk loyalty. We can talk brand value. We can talk 30-second spots. We can talk Social Media. All of that is fine and dandy, but for Marketing to truly be respected, it's going to... Read more
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November 21, 2009 1:58 PM
Video Games Are The Newest Cable Channels tagged “Analytics”
Trying to understand the real size and scope of the television viewing audience is near-impossible. Even with all of the new monitoring systems, it's hard to really figure out who is watching what (and how much attention they're paying to... Read more
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May 23, 2009 4:51 PM
6 Steps Towards A New Economy tagged “Analytics”
As we move out of the recession, we need to be prepared for how business will adapt as companies, once again, start investing and growing their business. The new reality is that the new economy is going to look, feel... Read more
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May 2, 2009 6:31 AM
Tracking The Power Of Twitter tagged “Analytics”
There are many tools out there that allow you track Twitter. Some will show you just how popular an individual is, and some will list off mentions of a specific term. Some will help you understand how many people have... Read more
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November 11, 2008 5:27 PM
Digital Is The Great Disrupter tagged “Analytics”
Whenever an industry shifts from physical products to digital ones, that's when the real trouble for the traditional players starts. Think about the music industry, the film industry (both camera and movies), the publishing industry and the list goes on.... Read more
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April 9, 200811:53 PM
Shop.org Online Marketing Workshop - Web 2.0 University Curriculum tagged “Analytics”
There was some very positive feedback from the two-hour session I ran today at the Shop.org Online Marketing Workshop in Scottsdale, Arizona. The session was called, Web 2.0 University (which I quickly renamed Web 2.0 YOUniversity). Here's the session description:... Read more
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April 3, 2008 6:11 PM
Geek Dinner Montreal - April 15th With Special Guest Avinash Kaushik tagged “Analytics”
Geek Dinner Montreal is happening on Tuesday, April 15th, 2008 with a very special guest. Avinash Kaushik is the author of Web Analytics - An Hour A Day and Blogger over at Occam's Razor. He has one of the coolest... Read more
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