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Analytics

July 9, 201411:54 PM

The Chasm Between Knowing And Doing tagged “Analytics”

We have terrible habits, don't we? I have so many issues. There are nights when I go to bed without flossing (I'm just too lazy). That's going to cause some extra scraping by the dental hygienist. I try to eat... Read more

By Mitch Joel

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June 18, 201411:28 PM

Time For Digital Transformation tagged “Analytics”

How much will marketing change in the next five years? It's hard for me to believe this, but it was about a year ago this week, that I was in New York City at the Google offices launching my second... Read more

By Mitch Joel

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June 7, 2014 6:41 AM

Six Links Worthy Of Your Attention #207 tagged “Analytics”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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May 22, 201411:41 PM

What Mad Men Skills Do You Need To Rock Your Marketing? tagged “Analytics”

We talk a lot about Mad Men. We talk a lot about Math Men. (I prefer Mad People and Math People). There is no question that marketers are increasingly required to better understand data, analytics, technology and yes, even math.... Read more

By Mitch Joel

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April 23, 201411:52 PM

Should Advertising Cost Less? tagged “Analytics”

Not the best question that a marketing professional should be asking, but bear with me on this. The price of advertising (or anything, for that matter) is typically predicated on value. That "value" is subjective (at best). Perceived value, if... Read more

By Mitch Joel

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March 27, 2014 5:09 PM

It's Gut Check Time For Marketing tagged “Analytics”

How do you feel about the marketing dollars that are being spent at your organization? This is about much more than your marketing mix, and this is much more serious than how creative your advertising is looking these days. Quick... Read more

By Mitch Joel


January 16, 2014 9:10 AM

Change Your Marketing. Change Your Brain. tagged “Analytics”

Don't stop advertising. Don't stop marketing. Let's agree to stop the madness. Do a quick search online for the "death of marketing and advertising," and you will be shocked at the level of discourse out there. It has become so... Read more

By Mitch Joel

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January 8, 2013 9:01 AM

The Future Of Marketing: You Connected To Your Toaster tagged “Analytics”

What can media do? I was driving on the highway and spotted a billboard. It was your average, run of the mills, type of billboard. It could have been for a local restaurant, something from the tourism council, a car... Read more

By Mitch Joel


November 21, 201210:42 PM

In The Trust Economy, Marketers Are Bankrupt tagged “Analytics”

It's getting ugly for marketers. Too bad, because marketing is just starting to get good. We have a major issue with marketing and it needs to get solved soon if our future it to be as bright as we hope.... Read more

By Mitch Joel


September 14, 2012 2:56 PM

Loyalty Is Not Just About The Data tagged “Analytics”

Are the right people in the room when you talk about building loyalty? After speaking at the 2012 Colloquy Loyalty Summit in Rancho Palos Verdes, California yesterday (the Terranea Resort is one of the beautiful places I have ever spoken),... Read more

By Mitch Joel


May 8, 201210:24 AM

This Is Being Recorded... By You tagged “Analytics”

The art of self-tracking. It was one thing to know where I was going. It was a totally different experience to know how far I had been, how much further I needed to go, what my expected time of arrival... Read more

By Mitch Joel


February 18, 2012 7:45 AM

The Last Temptation Of Social Media tagged “Analytics”

There's a growing lesson for big brands in Social Media. Unless you own the platform (like a Blog, Podcast or your own, personal, online social network), ensure that everything else is a channel for you to connect and not the... Read more

By Mitch Joel


February 7, 2012 9:26 AM

Digital Tumbleweeds And Virtual Crickets tagged “Analytics”

If you publish online get ready for a lesson in humility. Brands quit publishing content for the exact same reason that many individuals stop publishing content: the brutal reality that nobody cares. As someone who creates and publishes a lot... Read more

By Mitch Joel


January 19, 201210:30 PM

Adapt Or Die tagged “Analytics”

Do you like the saying, "adapt or die"? There are days when it is the soundtrack of my life and then there are days when I shake my head at what the connotation truly means. You see, it's easy to... Read more

By Mitch Joel


November 24, 2011 1:45 PM

Good To Great To Different tagged “Analytics”

Is Apple a truly great company? The answer seems obvious. Now reframe that thought and think about what truly makes Apple - as a company - great. Is it their revenue? Product innovation? How they changed our lives across a... Read more

By Mitch Joel


November 23, 2011 7:35 PM

The Mobile Imperative tagged “Analytics”

There's a sad truth about mobile, but I don't want to hear it. Smartphones are becoming more and more popular and the same can be said about the meteoric rise of the tablet (with the iPad as the clear leader),... Read more

By Mitch Joel


October 15, 2011 9:57 AM

The Harsh Realities Of The Real-Time Web For Marketers tagged “Analytics”

In four words: we are not prepared. The past few months have probably been all about planning for the next year (and, for some, even beyond this coming year). We look at product launches, holiday seasons, brand requirements, sales goals... Read more

By Mitch Joel


March 15, 2011 9:10 AM

F-Commerce - Rise Of The Facebook Consumer tagged “Analytics”

What the Facebook? While visiting Florida last October, I noticed a wall of gift cards near one of the checkout counters at a Target store. Gift cards are big business these days and many retailers are getting in on the... Read more

By Mitch Joel


March 11, 2011 6:03 PM

The iPad Won't Save You tagged “Analytics”

How were the line-ups today outside of the Apple stores? You're going to read, see and hear non-stop coverage of the iPad 2 today (and for the next few days). The bigger news is this: the iPad won't save you.... Read more

By Mitch Joel


March 8, 2011 8:42 PM

Making Sense Of The Mess tagged “Analytics”

When are we going to learn that millions of followers does not always equal influence? It's a mass media lie that was perpetuated by the original Marketing and Advertising executives as a way to strong-arm brands into coughing up their... Read more

By Mitch Joel


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