Search Results
Entries tagged with “

Analytics

November 30, 2016 4:20 PM

The Mobile Commerce Chicken And Egg Conundrum tagged “Analytics”

This was a big week for shopping. Unless you have been living under a rock in North America, we had both Black Friday and Cyber Monday take place this past week. Beyond the riot police and YouTube filming of customer... Read more

By Mitch Joel

Utilities:


November 14, 2016 7:25 AM

When Everybody Gets It Wrong tagged “Analytics”

Individuals get it wrong. Brands get it wrong. What happens when everybody gets it wrong? Let's start here: this is not a show about politics. Let's be honest: this is a show about politics. There has been nothing more polarizing... Read more

By Mitch Joel

Utilities:


September 20, 201611:53 PM

Do Agencies Care About Conversion? tagged “Analytics”

Are you obsessed with making marketing better? What do you consider a conversion? Is it all about getting a consumer to buy from you? I'm not so sure. I prescribe to the methodology and thinking of Avinash Kaushik. Yes, he's... Read more

By Mitch Joel

Utilities:


August 26, 201611:15 PM

Advertising. Full Steam Ahead. tagged “Analytics”

"Advertising is dying. Advertising is dead. Advertising doesn't work." A common theme. A common rant. It's fine to think that advertising doesn't work. It's fine to question it, in a world of spam, terrible infomercials, 30 second spots that are... Read more

By Mitch Joel

Utilities:


June 14, 201611:24 PM

The Art Of Marketing tagged “Analytics”

What an amazing day we had at The Art of Marketing in Toronto today. Well over three years ago, I begun telling the story of a famed YouTuber that few (outside of her growing audience) had ever heard of. Her... Read more

By Mitch Joel

Utilities:


April 8, 201611:46 PM

Poets And Plumbers And The Future Of Advertising tagged “Analytics”

It seems like advertising is facing its Judgement Day. Advertising is not going anywhere, but like every industry, disruption comes... and it comes fast. Many thought that the ad business became disrupted as social media's popularity was rising. It turns... Read more

By Mitch Joel

Utilities:


April 5, 201611:08 PM

Love Your Brand tagged “Analytics”

Let's not forget about brands. Let's not forget about our messaging. Let's not forget about how a brand connects to a market. When you think about your brand, do you really (and truly) understand the importance of the creativity behind... Read more

By Mitch Joel

Utilities:


March 29, 2016 7:35 AM

The Magic Space Of Digital Marketing Today tagged “Analytics”

Does the term "digital marketing" make any sense, at this point? It's the "digital" part that gets everyone so irritated. The rational thought is: "what advertising isn't digital?" That's fair ball. The "digital" part may be more useless and nebulous... Read more

By Mitch Joel

Utilities:


February 24, 2016 9:34 PM

Don't Forget The Message tagged “Analytics”

"The medium is the message." You know this infamous saying. It was introduced to the world in Marshall McLuhan's book, Understanding Media, in 1964. A lot of people debate what, exactly, the phrase means. Wikipedia goes with this: "the form... Read more

By Mitch Joel

Utilities:


December 17, 201511:50 PM

If This Is True, Brands Need To Rethink Everything tagged “Analytics”

What can't a brand measure in this day and age? Well, they can measure everything. With beacons and in-store technology they can - literally - know how many people are in a store, how they move through it, how many... Read more

By Mitch Joel

Utilities:


November 26, 201511:00 PM

Why The Newspaper Business? tagged “Analytics”

There was some news in the media about my future yesterday. Let me start off with this: I am not leaving Mirum (formerly Twist Image). I will not be putting less time into Mirum (in fact, I've been working harder... Read more

By Mitch Joel

Utilities:


November 6, 2015 7:17 PM

What's Next?... Now, There Is An Answer tagged “Analytics”

"What's next?" Do you hate that question? My knee-jerk reaction used to be, "are you really even doing 'what's now' to be able to ask 'what's next'?" It was a standard response, but it did help recalibrate the conversation for... Read more

By Mitch Joel

Utilities:


November 5, 201511:26 PM

Being Against Programmatic tagged “Analytics”

For the record: don't be against programmatic. Programmatic is scary business for the marketing industry, but it's here and it deserves to be here. Human beings used to be great at helping brands strategize and plan where to spend their... Read more

By Mitch Joel

Utilities:


November 4, 201511:14 PM

The Advertising Agency As Scapegoat tagged “Analytics”

Stuff rolls downhill. That's a fact. In the past few months there's been an anti-agency storm brewing. It's not fair (says the guy who runs an agency). The biggest drum that has been banged came in the form of an... Read more

By Mitch Joel

Utilities:


July 16, 201511:25 PM

Disruption, Disruption Everywhere tagged “Analytics”

What keeps you up at night? This was the question that organizers of the International Startup Festival wanted me to answer (in seven minutes!) on stage at their event this week (it runs from July 15 - 18, 2015). With... Read more

By Mitch Joel

Utilities:


June 30, 201511:01 PM

Marketing Needs To Be About What's New tagged “Analytics”

The most creative ideas win. If you learned nothing else from all of the news coming out of the Cannes Lions advertising festival that our industry just wrapped, it's that big, hairy, audacious and creative ideas still get the most... Read more

By Mitch Joel

Utilities:


June 11, 201511:18 PM

Stop Being A Digital Immigrant tagged “Analytics”

This is the fundamental challenge of most brands today. They are not born digital (as Don Tapscott would say). Yes, digital transformation is a reality for all businesses. It's something that is deeply affecting the small, medium and large businesses.... Read more

By Mitch Joel

Utilities:


June 10, 201511:13 PM

Consumers Want Personalization And Privacy tagged “Analytics”

Have you ever shopped on Amazon? Probably one of the stupidest questions ever asked in 2015. Especially, when it's being asked on a blog that focuses on digital transformation, and technology that helps brands better connect with consumers. Of course,... Read more

By Mitch Joel

Utilities:


April 28, 2015 7:40 AM

Counting Screens. Counting Dollars. Connecting Consumers. tagged “Analytics”

Are consumers watching more video content online or on the TV? On April 16th, eMarketer published a news item titled, US Adults Spend 5.5 Hours with Video Content Each Day. Here's some pieces of staggering data: "Adults in the US will... Read more

By Mitch Joel

Utilities:


April 22, 2015 9:30 PM

Digital Advertising Is The New Mass Media tagged “Analytics”

That was a tough title to write. I was there in the beginning of online advertising. The very early days. The days when banner ads had to be hard-coded on to a website. The days when targeted banners were often... Read more

By Mitch Joel

Utilities:


1 2 3 4