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Entries tagged with “
Analytics
”January 8, 2013 9:01 AM
The Future Of Marketing: You Connected To Your Toaster tagged “Analytics”
What can media do? I was driving on the highway and spotted a billboard. It was your average, run of the mills, type of billboard. It could have been for a local restaurant, something from the tourism council, a car... Read more
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November 21, 201210:42 PM
In The Trust Economy, Marketers Are Bankrupt tagged “Analytics”
It's getting ugly for marketers. Too bad, because marketing is just starting to get good. We have a major issue with marketing and it needs to get solved soon if our future it to be as bright as we hope.... Read more
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September 14, 2012 2:56 PM
Loyalty Is Not Just About The Data tagged “Analytics”
Are the right people in the room when you talk about building loyalty? After speaking at the 2012 Colloquy Loyalty Summit in Rancho Palos Verdes, California yesterday (the Terranea Resort is one of the beautiful places I have ever spoken),... Read more
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May 8, 201210:24 AM
This Is Being Recorded... By You tagged “Analytics”
The art of self-tracking. It was one thing to know where I was going. It was a totally different experience to know how far I had been, how much further I needed to go, what my expected time of arrival... Read more
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February 18, 2012 7:45 AM
The Last Temptation Of Social Media tagged “Analytics”
There's a growing lesson for big brands in Social Media. Unless you own the platform (like a Blog, Podcast or your own, personal, online social network), ensure that everything else is a channel for you to connect and not the... Read more
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February 7, 2012 9:26 AM
Digital Tumbleweeds And Virtual Crickets tagged “Analytics”
If you publish online get ready for a lesson in humility. Brands quit publishing content for the exact same reason that many individuals stop publishing content: the brutal reality that nobody cares. As someone who creates and publishes a lot... Read more
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January 19, 201210:30 PM
Adapt Or Die tagged “Analytics”
Do you like the saying, "adapt or die"? There are days when it is the soundtrack of my life and then there are days when I shake my head at what the connotation truly means. You see, it's easy to... Read more
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November 24, 2011 1:45 PM
Good To Great To Different tagged “Analytics”
Is Apple a truly great company? The answer seems obvious. Now reframe that thought and think about what truly makes Apple - as a company - great. Is it their revenue? Product innovation? How they changed our lives across a... Read more
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November 23, 2011 7:35 PM
The Mobile Imperative tagged “Analytics”
There's a sad truth about mobile, but I don't want to hear it. Smartphones are becoming more and more popular and the same can be said about the meteoric rise of the tablet (with the iPad as the clear leader),... Read more
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October 15, 2011 9:57 AM
The Harsh Realities Of The Real-Time Web For Marketers tagged “Analytics”
In four words: we are not prepared. The past few months have probably been all about planning for the next year (and, for some, even beyond this coming year). We look at product launches, holiday seasons, brand requirements, sales goals... Read more
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March 15, 2011 9:10 AM
F-Commerce - Rise Of The Facebook Consumer tagged “Analytics”
What the Facebook? While visiting Florida last October, I noticed a wall of gift cards near one of the checkout counters at a Target store. Gift cards are big business these days and many retailers are getting in on the... Read more
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March 11, 2011 6:03 PM
The iPad Won't Save You tagged “Analytics”
How were the line-ups today outside of the Apple stores? You're going to read, see and hear non-stop coverage of the iPad 2 today (and for the next few days). The bigger news is this: the iPad won't save you.... Read more
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March 8, 2011 8:42 PM
Making Sense Of The Mess tagged “Analytics”
When are we going to learn that millions of followers does not always equal influence? It's a mass media lie that was perpetuated by the original Marketing and Advertising executives as a way to strong-arm brands into coughing up their... Read more
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February 15, 2011 8:44 PM
A Deeper Shade Of Blue tagged “Analytics”
The lower east side of Manhattan was buzzing and unlike any other usual New York City summer night, you walk fast. You zig and you zag as if where you're heading is your ultimate and final destination in life. The... Read more
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January 20, 2011 4:14 PM
Embrace The Design Thinking Mentality tagged “Analytics”
How do you truly push ideas to the right space? How do you truly re-invent the industry you serve? It's easy to get analytical. It's easy to look at the raw data. It's also (somewhat) easy to look at how... Read more
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January 2, 2011 7:44 PM
No Six Pixels Of Separation Podcast This Week tagged “Analytics”
Well, it was bound to happen. Yesterday, I had an amazing conversation with Mark W. Schaefer from the Grow Blog that covered topics like the power of Klout and the evolution of Marketing, Communications and Blogging in 2010. We even... Read more
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January 2, 2011 7:42 PM
No Six Pixels Of Separation Podcast This Week tagged “Analytics”
Well, it was bound to happen. Yesterday, I had an amazing conversation with Mark W. Schaefer from the Grow Blog that covered topics like the power of Klout and the evolution of Marketing, Communications and Blogging in 2010. We even... Read more
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September 8, 2010 4:03 PM
TV Worth Checking Into tagged “Analytics”
The power of the Internet is undeniable. When thinking about U.S. President Barack Obama's election in 2008, many people link that historic victory to the power of the Internet. Leveraging Social Media and many of the digital marketing tools at... Read more
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June 13, 201011:32 PM
The Almighty Endgame Of Marketing tagged “Analytics”
We can talk community. We can talk loyalty. We can talk brand value. We can talk 30-second spots. We can talk Social Media. All of that is fine and dandy, but for Marketing to truly be respected, it's going to... Read more
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November 21, 2009 1:58 PM
Video Games Are The Newest Cable Channels tagged “Analytics”
Trying to understand the real size and scope of the television viewing audience is near-impossible. Even with all of the new monitoring systems, it's hard to really figure out who is watching what (and how much attention they're paying to... Read more
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