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Amazon

April 19, 201711:40 PM

The Pending Influencer Marketing Bubble tagged “Amazon”

If you're looking for growth in the marketing industry, look no further than influencer marketing. The global advertising business will see a slight slowdown in 2017, according to Magna. The industry will only grow by 3.7% with total advertising revenue... Read more

By Mitch Joel

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April 13, 201711:55 AM

Automated Creativity Is Inevitable (And A Good Idea) - Strategy Magazine Column tagged “Amazon”

You can't throw a marketing professional down a flight of stairs these days without the words "artificial intelligence" tumbling out of their mouth. We've seen a slew of announcements about just how much artificial intelligence is going to be used... Read more

By Mitch Joel

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April 10, 2017 8:28 AM

Amazon Is Eating Retail, Uber Is In Hot Water (Again) And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM tagged “Amazon”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening... Read more

By Mitch Joel

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April 7, 201710:34 PM

The Amazon That You Don't See (That Google And Facebook Are Watching) tagged “Amazon”

Amazon is a media beast. Amazon is just getting started. In 2012, I published an article titled, Is Amazon The Future Of Media? From the piece: "While people wax poetic about the retail prowess and clout of Amazon, I am always quick... Read more

By Mitch Joel

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April 4, 201711:06 PM

Calm Down, The Name "Oath" Ain't That Bad tagged “Amazon”

People are very upset with the new company name, Oath.  Oath is what the Verizon-owned AOL and Yahoo will be known as going forward. That was the news of the day, and "whoa!" are people pelting rocks at this announcement.... Read more

By Mitch Joel

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March 20, 2017 8:48 AM

Bad Vibrations From Internet Of Things, Voice As The Next Navigation And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM tagged “Amazon”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening... Read more

By Mitch Joel

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February 28, 2017 9:35 PM

The Billion Hour YouTube Rabbit Hole (And It's Growing) tagged “Amazon”

It can often be a sad state of affairs. I don't know about you, but when someone send me a YouTube video to watch, I always have the best of intentions. Best plaid plans, and all. It's inevitable that I... Read more

By Mitch Joel

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February 24, 2017 4:57 PM

An Open Letter To Brands: Be Mobile-First. Now. tagged “Amazon”

Dear Brand Leaders, The time has come. I've been patient. Your consumers have been patient. Enough is enough. The discrepancy between what I see when I engage with a brand "out in the wild" (meaning, when I shop, search and... Read more

By Mitch Joel

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February 23, 2017 5:24 PM

What Humans Want Vs. The Chatbot Struggle tagged “Amazon”

Do you think that chatbots are the future? You cannot not throw a marketing professional down a flight of stairs these days without the word "chatbots!" tumbling out of their mouths. There is no doubt that building automated tools for... Read more

By Mitch Joel

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February 21, 2017 3:52 PM

Consumer Trust Is Not What You Think It Is These Days tagged “Amazon”

What is the number one reason that a customer is loyal to a brand? Some might think that it's all about price. If a customer can save a few dollars, they will jump that brand ship without thinking twice. Candidly,... Read more

By Mitch Joel

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February 20, 201710:28 AM

Your Google Searches May Be Used Against You, Artificial Intelligence Gets Smarter And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM tagged “Amazon”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening... Read more

By Mitch Joel

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February 15, 2017 9:47 PM

Don't Throw Good Brand Money After Bad tagged “Amazon”

This article could also be called, "who says you can't go home?" I was in Orlando this morning, presenting to the Retail Industry Leaders Association. I grabbed a coffee with an old friend, who is now running marketing for a major... Read more

By Mitch Joel

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February 7, 2017 4:09 PM

A Lesson From Facebook That Every Brand Should Learn tagged “Amazon”

How hard is it, really, for your brand to change and adjust to new times? The public answer is, usually: "If we don't disrupt ourselves, someone else will. We have a top-down approach to innovation that comes from our CEO's... Read more

By Mitch Joel

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February 2, 2017 2:03 PM

Facebook Is Not A Media Company (Today). Facebook Is The Mass Media (Tomorrow). tagged “Amazon”

What makes a piece of content a television show, a movie, a YouTube clip? It's not a new discourse. It's something that many (including little old moi) have discussed, dissected and drafted articles about (for years). The thought is simply... Read more

By Mitch Joel

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January 28, 2017 5:37 AM

Six Links Worthy Of Your Attention #345 tagged “Amazon”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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January 27, 201710:27 AM

Global Perspective, Different Perspectives And Many Opportunities tagged “Amazon”

How much do you really know about China? How much do you really know about Alibaba? Here's a thought: You don't have to do business in China to appreciate, understand and capitalize on what is going on there (even if... Read more

By Mitch Joel

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January 25, 2017 2:33 PM

Digitize The Physical To Win At Business tagged “Amazon”

Should we even call anything "digital" anymore? Senior marketing professionals love writing op-ed pieces calling for the death of using the word "digital" in front of anything. "Let's not call it Digital Marketing anymore." The sentiment is a pragmatic one:... Read more

By Mitch Joel

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January 24, 201711:39 PM

Connect The Dots Marketing tagged “Amazon”

Are we seeing the bigger picture? There are three disruptive technologies that are emerging. Candidly, there are many more. Candidly, they may have already disrupted our society, but they have yet to impact brands and marketing. That will soon change.... Read more

By Mitch Joel

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January 23, 2017 8:21 AM

"Alternative Facts" Are Not Facts, Netflix Dominates Our Lives And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM tagged “Amazon”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening... Read more

By Mitch Joel

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January 21, 2017 5:07 AM

Six Links Worthy Of Your Attention #344 tagged “Amazon”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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