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Agency Of Record

September 9, 2013 6:08 PM

What Keeps The Chief Marketing Officer Awake At Night? - Part 1 tagged “Agency Of Record”

There is no doubt that the current role of the Chief Marketing Officer is fundamentally changing. What was once considered to be one of the most interesting and creative positions within the corporate environment, has now become one of the... Read more

By Mitch Joel


July 18, 201311:15 AM

Are Brands Confusing Advertising With Marketing? tagged “Agency Of Record”

It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. That's the news you get when you read the Business Insider article, Marissa Mayer's Biggest Problem With Tumblr, Summed Up In... Read more

By Mitch Joel


September 17, 2009 4:53 AM

Digital Marketing Is The Clear Winner tagged “Agency Of Record”

That's not a statement, but rather fact if you believe the just-released, 2009 Media Survey Results & Analysis. According to the eMarketer news item, Media Dollars Shift to Digital in Downturn (published September 16th, 2009): "While a majority of respondents... Read more

By Mitch Joel


August 19, 2009 9:02 PM

Maybe It Is Time For Marketing To Move Away From "The Big Idea" tagged “Agency Of Record”

Everything we do in Marketing, Advertising and Communications comes out of "The Big Idea." It's what drives the marketing strategy, it's what drives the brand and agency to get excited about the campaign, and it's what drives consumers to put... Read more

By Mitch Joel


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