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Adwords

July 1, 2014 8:06 AM

Facebook On The Brain tagged “Adwords”

Facebook is messing with your mind, people... what's wrong with you? (say that with an accent like an old dude from the sixties). There is this very real, very public outcry against Facebook (again). It's just another issue in a... Read more

By Mitch Joel

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September 21, 2013 2:22 PM

Six Links Worthy Of Your Attention #170 tagged “Adwords”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel


September 19, 2013 7:59 AM

The End Of Privacy... The Beginning Of Personalization tagged “Adwords”

Marketers are at a precarious crossroads (whether they know it or not). In my latest business book, CTRL ALT Delete, I lay out five movements that have fundamentally changed the brand forever (that most businesses are doing little - to... Read more

By Mitch Joel


June 11, 2013 2:35 PM

The Pageview Industrial Complex tagged “Adwords”

Eyeballs still matter. Ultimately, advertising has two objectives: Create awareness that something exists. Sell something. Do pageviews still matter? Whenever you pull up a piece of content, you are creating a pageview. The frustration that certain marketers have with pageviews... Read more

By Mitch Joel


May 9, 201311:32 AM

Two Terms Marketers Need for Today's Media Landscape tagged “Adwords”

We thought that the Internet would bring with it a whole wave of new media disruption. We were unprepared for just how massive the disruption has been. You needn't look any farther than this one staggering statistic to understand the... Read more

By Mitch Joel


February 19, 2013 2:35 PM

The Future of Media Is Beyond The Screen tagged “Adwords”

Advertising traditionally serves a traditional purpose. Television, radio, print, out-of-home, Internet and mobile devices all have components of advertising that acts, smells and feels the same. It either interrupts your content experience or wraps itself around it. You can look... Read more

By Mitch Joel


February 13, 201312:30 PM

We Need a Better Definition of "Native Advertising" tagged “Adwords”

What is "native advertising"? If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to... Read more

By Mitch Joel

Utilities:


January 8, 2013 9:01 AM

The Future Of Marketing: You Connected To Your Toaster tagged “Adwords”

What can media do? I was driving on the highway and spotted a billboard. It was your average, run of the mills, type of billboard. It could have been for a local restaurant, something from the tourism council, a car... Read more

By Mitch Joel


September 28, 2012 9:33 AM

The Gift Of Facebook tagged “Adwords”

Let me be clear: I am still bullish on Facebook. I am not bullish on advertising as Facebook's main revenue model. In March of 2011, I wrote a blog post titled, F-Commerce - Rise Of The Facebook Consumer. I never... Read more

By Mitch Joel


September 26, 2012 9:12 PM

Native Advertising And The Trouble It Will Cause tagged “Adwords”

It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising. We used to have major challenges with delivering online advertising. We had limitations when it came to the pipe (the... Read more

By Mitch Joel


August 30, 2012 3:17 PM

The Misery Of Monetization tagged “Adwords”

Do you know which brands struggle with monetization? It's not a trick question and the answer is pretty obvious: any brand that was created without thinking about how or why people would either pay for it or truly engage with... Read more

By Mitch Joel


August 16, 2012 2:00 PM

Pop Goes The Social Media Bubble tagged “Adwords”

Is there a social media bubble? Did it pop just like the dot-com bubble back in 2000? In a word: no. CNN would have you believe otherwise. Just take a look at the news item published today, Pop went the... Read more

By Mitch Joel


April 9, 2012 3:37 PM

The New Media Diet tagged “Adwords”

How much media can you switch through in an hour? For years, new media speakers would tell the story of their sixteen year old niece, who plops herself down in front the television after school, grabs her iPad with her... Read more

By Mitch Joel


March 14, 201210:13 PM

Death To The Page View tagged “Adwords”

Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? When banner ads first came on the Internet (we now call it "display advertising"), I remember thinking to myself, "is this the... Read more

By Mitch Joel


August 4, 2011 9:40 PM

Is Advertising The Future Of Twitter? tagged “Adwords”

Whenever a start-up turns to advertising for revenue, something is remiss. There has got to be more to a business model than advertising in 2011. The fact that Twitter sees advertising as (potentially) the big revenue pay day, makes me... Read more

By Mitch Joel


July 10, 2010 1:30 PM

Six Links Worthy Of Your Attention tagged “Adwords”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Rednod, GigaOM, Human 2.0, the author of Complete Web Monitoring and Managing Bandwidth:... Read more

By Mitch Joel


April 13, 201011:51 PM

Maybe We Need To Ease Up On The Advertising tagged “Adwords”

When you play in the Social Media sphere, a lot of people will refer to advertising as "interruption-based marketing". No one likes to be interrupted. It has been a huge week for the online advertising community. Everybody is scrambling to... Read more

By Mitch Joel


January 6, 2010 3:44 PM

The Google Phone Is Really About This... tagged “Adwords”

A computer that is in every person's hand that connects them to information and everyone else in the world. Too many people think that the launch of the Nexus One (the Google phone) yesterday was Google's competitive move against Apple's... Read more

By Mitch Joel


November 19, 200910:09 AM

The New Search Landscape tagged “Adwords”

When you think of search engines and the Internet, it's hard not to think of Google (and not much else). When you think of Google, it's also hard not to think of the classic children's tale, The Little Engine That... Read more

By Mitch Joel


July 22, 200911:02 PM

Evolutionize Your Marketing tagged “Adwords”

It seems like everyone is busy looking to their left and to their right in hopes that someone else is going to come up with a way to revolutionize advertising. After thinking about this long and hard, it looks like... Read more

By Mitch Joel


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