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Adweek

May 14, 201411:12 PM

The End Of Showrooming (And Webrooming) tagged “Adweek”

We are never going to solve for true consumer-centricity, if we keep acting like this. First, we had "showrooming." Showrooming is when a consumer goes to a physical location and uses a mobile device to either compare prices with other... Read more

By Mitch Joel

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April 5, 2014 9:16 AM

Six Links Worthy Of Your Attention #198 tagged “Adweek”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

Utilities:


April 3, 201411:42 PM

Let's Stop Mixing Up Digital Advertising With Digital Marketing tagged “Adweek”

I get into this fight all of the time. When people talk to me about advertising agencies - especially ones that claim to be "fully integrated" - what I (still) hear is: digital advertising. Make no mistake about it, advertising... Read more

By Mitch Joel

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February 8, 2014 1:10 PM

Six Links Worthy Of Your Attention #190 tagged “Adweek”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

Utilities:


December 4, 201311:36 PM

Fame Is Exhausting, So Don't Seek It Out tagged “Adweek”

Don't all famous people look exhausted? Of course that's probably just a simple man's interpretation and can be easily psycho-analyzed to death. Still, I have been thinking a lot about fame lately. What does it mean? Why do we seek... Read more

By Mitch Joel


November 3, 2013 1:22 PM

Confessions Of A Real Life Mad Man tagged “Adweek”

Episode #382 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. One of my business partners at Twist Image is an advertising industry veteran. He helped build one of... Read more

By Mitch Joel

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November 3, 2013 8:34 AM

SPOS #382 - Confessions Of A Real Life Mad Man With George Parker tagged “Adweek”

Welcome to episode #382 of Six Pixels Of Separation - The Twist Image Podcast. One of my business partners at Twist Image is an advertising industry veteran. He helped build one of the most well-regarded agencies in Canada for well... Read more

By Mitch Joel


October 14, 201311:07 PM

Fake Traffic, Bots And Faker Websites tagged “Adweek”

Fraud is everywhere. Wake up. When I was younger (in a pre-Internet world), there was a dirty little secret about newspapers and magazines. The publishers could tell you whatever they wanted about circulation, distribution or pass-along metrics, but it was... Read more

By Mitch Joel


October 11, 2013 8:48 AM

Are Most Advertisers Asleep At The Wheel? tagged “Adweek”

Advertising used to be easy. Brands would work their respective agencies, make a media buy, create the ad, place it (in a newspaper, on the radio, television, etc...) and watch to see if anyone cared. In the golden age of... Read more

By Mitch Joel

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August 29, 201310:36 PM

3 New Ways To Think About Amazon, YouTube And LinkedIn tagged “Adweek”

Are you experiencing any digital marketing fatigue? Thinking about what's coming next? Curious about what is around the corner? Just this week, three interesting news items emerged that demonstrate some big shifts in three of the major online social channels.... Read more

By Mitch Joel

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June 24, 201312:28 PM

Free Summer School For Marketers tagged “Adweek”

Spoiler alert: I dropped out of university. It's true. I entered university with the best of intentions. At the same time, I was already publishing a couple of music magazines that were becoming successful. As I ventured down the road... Read more

By Mitch Joel


May 4, 2013 3:20 PM

Six Links Worthy Of Your Attention #150 tagged “Adweek”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel


April 20, 201312:14 PM

Six Links Worthy Of Your Attention #148 tagged “Adweek”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel


April 13, 201312:36 PM

Six Links Worthy Of Your Attention #147 tagged “Adweek”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel


December 25, 2012 9:17 AM

The Right Fit tagged “Adweek”

What makes great advertising work? Whether you're watching a panel discussion at the Cannes Lion or reading an article in AdWeek, the majority of the discourse revolves around three things: The big idea. The size of the media spend to... Read more

By Mitch Joel


December 21, 2012 2:32 PM

Is Amazon The Future Of Media? tagged “Adweek”

What happens when real consumer data meets marketing? In my next book, CTRL ALT Delete (coming out in May 2013), there is a chapter titled, Sex With Data, that looks at a the coming together of our traditional consumer information... Read more

By Mitch Joel


March 14, 2012 1:38 PM

The Tragedy Of Comments tagged “Adweek”

Is the discourse dying? Nick Denton - the founder of Gawker - generated a heap-load of comments the other day when he announced at the South by Southwest conference that the way blog comments are published has failed to boost... Read more

By Mitch Joel


December 3, 2011 9:06 AM

Six Links Worthy Of Your Attention #76 tagged “Adweek”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel


October 15, 2011 2:31 PM

Six Links Worthy Of Your Attention #69 tagged “Adweek”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel


September 16, 2011 7:39 AM

6 Websites That Deserve Your Attention tagged “Adweek”

What is a Blog? I have no idea anymore. News websites now run on WordPress while Blogs tend to look a lot like news websites these days. Regardless, there are six online destinations that constantly grab my attention. If all... Read more

By Mitch Joel


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