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Entries tagged with “
Advertorial
”March 15, 201311:06 AM
The Marketing Agency Of The Future tagged “Advertorial”
Is there a future for the advertising agency as we have known it to date? In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when... Read more
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February 13, 201312:30 PM
We Need a Better Definition of "Native Advertising" tagged “Advertorial”
What is "native advertising"? If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to... Read more
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January 2, 2013 9:49 PM
The Elusive Digital Promise tagged “Advertorial”
Traditional media is getting it all wrong (again). On December 31st, 2012, MediaPost ran a news item titled, For Traditional Media, Digital Remains Elusive Promise, that looks at the conversion of traditional advertising dollars into digital ones. From the article:... Read more
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October 5, 2012 8:31 AM
The Truth Behind Branding In The Digital Media Age tagged “Advertorial”
The digital publishers want more from the big brands. If you have been following any of the coverage from Advertising Week, this seems to be the main (and continuous) cry from the digital media sector. There's a feeling that as... Read more
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August 11, 2012 6:46 AM
Unbranded Content Marketing tagged “Advertorial”
Everyone is all excited about content marketing. While the tickertape parade and confetti may be over for the excitement about social media in business, there's a cold, harsh reality hitting brands right about now: once you're on social media and... Read more
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August 1, 2012 9:18 PM
...And You Will Know Us By The Trail Of Content tagged “Advertorial”
What's your endgame? You won't be surprised to know that so few brands actually have an answer to that one, specific, question. Without an answer to that question, you wind up getting the type of branded content that we're all... Read more
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April 12, 2012 8:09 PM
The Drug Of Content tagged “Advertorial”
At what point will the proverbial levee break? Marketers are busy telling their clients to start producing content or suffer the wrath of becoming irrelevant. My hand is raised and my head is bowed down in shame. Content needs to... Read more
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April 14, 2011 9:19 PM
Your Marketing Drivel That Is Supposed To Be Content tagged “Advertorial”
What makes content dance? Whether it's a Twitter feed, a Facebook page or a corporate Blog, I'm often asked for my thoughts and perspective on not just the design and usability, but the quality of the content. And - much... Read more
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July 13, 2010 8:10 PM
When The Web Is Considered An Inferior Media tagged “Advertorial”
Going back a few years, the Internet was not considered a credible media source. That changed, but it's changing again. In the early days of online publishing (even pre-Blogging) the simple fact that any one individual could publish their text,... Read more
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September 1, 2009 8:56 PM
The Saddening State Of Mass Media tagged “Advertorial”
There has been a lot of talk - both in traditional and online media - about the Government's desire to better understand (and potentially regulate) the many online social channels we use to connect. From Blogs to Twitter, there is... Read more
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March 2, 200911:43 PM
Ethics In Blogging For Dollars tagged “Advertorial”
Some people buy magazines and don't mind the advertorials at all. Some people pay for cable and don't mind spending hours watching infomercials. Some people hate advertorials and infomercials. Some people don't even realize that these types of content are... Read more
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December 18, 200810:27 PM
Transparency Is The Starting Point - Credibility Is The Finish Line tagged “Advertorial”
What does it take to create a winning Digital Marketing initiative? There is no doubt that in a world where anyone and everyone is a Publisher of content, that the lines are getting a little bit hazy between what is... Read more
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December 15, 200810:17 PM
Trust Is Non-Transferable tagged “Advertorial”
Some Bloggers were recently taken to task when they published a sponsored Blog posting about a shopping spree they took with a major retailer. It is an amazing view into what marketing and advertising is in this new media channel... Read more
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May 14, 200811:41 PM
Content Play tagged “Advertorial”
I need to find the source for the quote: "reputation is the new PageRank." I've been thinking a lot about the role content is taking on in the world of Marketing and Advertising. For the past three days, I've been... Read more
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