Entries tagged with “

Advertorial

”

April 12, 2012 8:09 PM

The Drug Of Content tagged “Advertorial”

At what point will the proverbial levee break? Marketers are busy telling their clients to start producing content or suffer the wrath of becoming irrelevant. My hand is raised and my head is bowed down in shame. Content needs to... Read more

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April 14, 2011 9:19 PM

Your Marketing Drivel That Is Supposed To Be Content tagged “Advertorial”

What makes content dance? Whether it's a Twitter feed, a Facebook page or a corporate Blog, I'm often asked for my thoughts and perspective on not just the design and usability, but the quality of the content. And - much... Read more

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July 13, 2010 8:10 PM

When The Web Is Considered An Inferior Media tagged “Advertorial”

Going back a few years, the Internet was not considered a credible media source. That changed, but it's changing again. In the early days of online publishing (even pre-Blogging) the simple fact that any one individual could publish their text,... Read more

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September 1, 2009 8:56 PM

The Saddening State Of Mass Media tagged “Advertorial”

There has been a lot of talk - both in traditional and online media - about the Government's desire to better understand (and potentially regulate) the many online social channels we use to connect. From Blogs to Twitter, there is... Read more

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March 2, 200911:43 PM

Ethics In Blogging For Dollars tagged “Advertorial”

Some people buy magazines and don't mind the advertorials at all. Some people pay for cable and don't mind spending hours watching infomercials. Some people hate advertorials and infomercials. Some people don't even realize that these types of content are... Read more

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December 18, 200810:27 PM

Transparency Is The Starting Point - Credibility Is The Finish Line tagged “Advertorial”

What does it take to create a winning Digital Marketing initiative? There is no doubt that in a world where anyone and everyone is a Publisher of content, that the lines are getting a little bit hazy between what is... Read more

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December 15, 200810:17 PM

Trust Is Non-Transferable tagged “Advertorial”

Some Bloggers were recently taken to task when they published a sponsored Blog posting about a shopping spree they took with a major retailer. It is an amazing view into what marketing and advertising is in this new media channel... Read more

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May 14, 200811:41 PM

Content Play tagged “Advertorial”

I need to find the source for the quote: "reputation is the new PageRank." I've been thinking a lot about the role content is taking on in the world of Marketing and Advertising. For the past three days, I've been... Read more

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