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Advertising Week

December 21, 2012 2:32 PM

Is Amazon The Future Of Media? tagged “Advertising Week”

What happens when real consumer data meets marketing? In my next book, CTRL ALT Delete (coming out in May 2013), there is a chapter titled, Sex With Data, that looks at a the coming together of our traditional consumer information... Read more

By Mitch Joel


October 5, 2012 8:31 AM

The Truth Behind Branding In The Digital Media Age tagged “Advertising Week”

The digital publishers want more from the big brands. If you have been following any of the coverage from Advertising Week, this seems to be the main (and continuous) cry from the digital media sector. There's a feeling that as... Read more

By Mitch Joel


October 1, 201010:15 PM

The Web Has Failed Advertising tagged “Advertising Week”

Think about this: the Web has failed advertising. Hasn't it? This was the question Marketing Magazine asked yesterday following an Advertising Week session titled, Digital Publishing in the Age of Engagement, that took place on Wednesday in New York City. The... Read more

By Mitch Joel


September 19, 2009 8:13 AM

There's Nothing Like Pressing The Flesh tagged “Advertising Week”

One of the real ways to get ahead in these online channels is to take things offline. To meet people in their protein forms. To share, to learn, to build and to grow. Never forget that. There are still many... Read more

By Mitch Joel


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