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Advertising Strategy

January 26, 2017 8:08 PM

New Platforms + Meager Results = Same Old Song And Dance tagged “Advertising Strategy”

Explosive growth on a platform does not (often) come with great marketing results for brands. If brands love one thing, it's the ability to insert themselves into a space where an audience gathers. The assumption is that because people have... Read more

By Mitch Joel

Utilities:


May 14, 2009 5:28 PM

Confusion Over Search Engine Marketing tagged “Advertising Strategy”

What a strange, magnificent and scary world we live in. Marketing Pundits (like me) were quick to forecast a serious uptake in search engine marketing as the recession (which, according to some is officially over) took hold. Common sense dictates... Read more

By Mitch Joel


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