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Advertising Research

August 26, 201611:15 PM

Advertising. Full Steam Ahead. tagged “Advertising Research”

"Advertising is dying. Advertising is dead. Advertising doesn't work." A common theme. A common rant. It's fine to think that advertising doesn't work. It's fine to question it, in a world of spam, terrible infomercials, 30 second spots that are... Read more

By Mitch Joel


August 31, 2010 7:26 AM

Creativity In The Age of Web Analytics tagged “Advertising Research”

Is Mad Men a true representation of how great creative happens in Marketing? In a typical Mad Men episode, research comes back saying something plain about the insights surrounding a brand. But the creatives, led by a cape-wearing Don Draper,... Read more

By Mitch Joel